Kids Shampoo Market: Overview

Kid personal care is evolving on the back of increasing awareness of role and impact of ingredients on skin and scalp. The widening gap between the requirements of adults and kids has led the kids shampoo market to chart a distinct growth trajectory. There is a general proclivity of making bathing routines simple more than ever for kids. Plant-based ingredients are gaining popularity in formulating kids shampoos. Medicated and non-medicated are two of the key product categories according to one parameter, while they can be either synthetic and natural ingredients.

Kids shampoos help remove grime and dirt and usually serve multiple functions. Infants need shampoos that are hypoallergenic, tear-free, and contain natural products. Cleansing and refreshment are key to maintaining hygiene for kids. Some of the key ingredients used in natural products in the kids shampoo market are aloe vera and jojoba oil.

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Kids Shampoo Market: Key Trends

The demand for shampoos that promise to meet the specific needs for baby kids will help spurring the growth in the kids shampoo market. Oftentimes, body and hair wash personal care products for kids tend to symptomatic relief in dry skin conditions. Over the past few decades, hair- and skin-care options have proliferated. Demand has also proliferated on the back of kid-friendly packaging. The kids shampoo market has also benefitted from the advent of products that cater to all types of hair and various skin types. Growing awareness of self-care among kids has also spurred their inquisitiveness about the various products that they see their parents using. Growing popularity of multifunctional shampoos have been bolstering sales potential in the kids shampoo market.

Non-medicated shampoo sales have risen remarkably in some of the key regional markets in the past few years. A large proportion of sales in the kids shampoo market come from specialty stores and supermarkets/hypermarkets.

Kids Shampoo Market: Competitive Analysis and Key Developments

A growing number of manufacturers are aiming at offering family a variety of options in the kids shampoo market. They are increasingly pitching for formulations that are bereft of parabens, sulfates, and phthalates. Some of the aspiring players are leaning on offering gluten-free options.

A few personal care product manufacturers have attracted by offering all-in-one gel formulations that can offer washing and conditioning. Thus, their market proposition rests on simplifying the bathing routines and the entire family. Further, most players are exploring encouraging revenues in natural product segment that is bereft of artificial ingredients. This has also helped them some momentum in staying ahead of their competitors.

Some of the key players operating in the kids shampoo market are LO’real, The Himalaya Drug Company, Weleda, Earth Mama Angel Baby, Beiersdorf, and Mothercare. The growing popularity of anti-inflammatory plant-based ingredients is generating new revenue streams to several personal care manufacturers looking for getting a foothold in the kids shampoo market.        

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Kids Shampoo Market: Regional Assessment

Some of the major regional segments in the kids shampoo market are North America, Latin America, Europe, Asia Pacific and Middle East and Africa. Of these, North America and Europe have seen sizable revenue generation for global and the regional market. The revenues have been propelled by the growing awareness of the natural personal care products for kids and infants. Further, strides being made in research and development of paraben-free product with multiple functionalities are boosting the prospects of the regional markets.

On the other hand, Asia Pacific has seen some promising avenues for manufacturers of adult shampoo manufacturers. Several players are looking for competitive edge and gain a stronghold in new, emerging markets. Also, global players have recently started to set their sights on Asia Pacific market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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