Kids Scooter Market: Introduction
A kid’s scoter is a vehicle with two or three small wheels joined to the bottom of a narrow board and a long vertical handle fixed to the front wheel. The scooter is designed in a way that the rider stands with one foot on the board and pushes against the ground with the other foot, while turning the handle to direct movement. Scooting helps in increasing mobility, height, immunity, and also gives self-confidence and traffic understanding, along with developing many mechanical and technical skills. Schools in developed countries are encouraging children to indulge in scooting as an activity which helps to lead a healthy life. To motivate the kids, many schools provide storage and racks for parking, as kids love scooting in their leisure time and have adopted it as an activity.
Key Drivers of the Kids Scooter Market
Growing desire among parents to boost their child’s health is expected to be the main factor driving the demand for kids scooters. Various health experts have suggested that scooting can enhance body functionalities such as metabolism, cardiopulmonary health, and blood circulation. Growing popularity of kids scooters, coupled with increasing need to seek an alternative mode of transportation that is cleaner, greener, and cheaper, is expected to expand the kids scooter market. Non-governmental organizations in countries such as the U.K. and Switzerland are encouraging schools and parents to popularize kids scooting. Apart from this, various campaigns encourage more children to cycle or scoot to their classrooms. These factors act as drivers and pushes the demand for kids scooters at the global level.
Mergers & Acquisitions Creating Opportunities in the Kids Scooter Market
In 2021, Bird, the electric scooter company went public via a reverse merger with a special acquisition company, or SPAC. Bird is merging with Switchback II Corporation, a Dallas-based “blank check” company focusing on companies reducing carbon emissions, according to documents reviewed by the website. In 2019, Ojo, a California electric scooter company acquired Gotcha, a scooter and bike rental service. This is another sign that the shared micro mobility industry is oversaturated and needs to consolidate. Such deals could present scooter companies with opportunities to break into new cities and markets, while some experts opine that mergers and acquisitions (M&A) in the space could improve the quality of the products available to consumers. These mergers & acquisitions create new opportunities for the product in the market.
Accident & Injuries a Restraint of the Kids Scooter Market
While kids scooters help children move around, concerns have been raised over safety. According to the Nationwide Children's Hospital, kids scooters have been responsible for 5.80 lakh injuries between 2000 and 2011 in the U.S., while in New Zealand, as per the Accident Compensation Corporation, child scooter-related injury claims increased from 1,000 in 2008 to more than 6,000 in 2012. Of these, 80% were caused by loss of balance or control and 10% by collisions. These factors are expected to limit the scope for kids scooters and act as restraints for the market.
Europe the Dominant Market
Every day around 4 lakh children in Switzerland drive to school by scooter. The company, Micro Mobility, provides training programs on safety and correct handling techniques on Micro Mobility Day. Each year, more than six thousand children participate in the training course. The course focuses on braking technologies as well as understanding and awareness related to danger. Such initiatives are expected to have a positive impact on product adoption, which in turn, makes Europe the dominant market for kids scooters.
Key Players Operating in the Global Market
Companies are working on product innovation and development to expand their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level.
Some of the major companies identified in the kids scooter market are:
- Micro Scooters Ltd
- Fuzion Scooter
- Swifty Scooters Ltd
- Globber; Smoby
Kids Scooter Market: Research Scope
Kids Scooter Market, by Type
- 2 Wheeler
- 3 Wheeler
Kids Scooter Market, by Age Group
- 2-5 years
- 5-7 yeas
- Above 7 years
Kids Scooter Market, by Distribution Channel
Kids Scooter Market, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
The report on the kids scooter market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.