Global Kefir Market: Snapshot
The global kefir market is witnessing steady growth over the years on the back of increasing awareness about the health benefits of kefir. Kefir is obtained by a process of inoculating milk with kefir grains that are naturally available as a combination of yeast and bacteria in a symbiotic association.
The increasing consumption of health-benefitting foods across the global population is a general trend that has come to the fore in recent years. This, along with the demand for kefir among health conscious consumers for its essential nutrients is at the forefront driving the global kefir market. Another factor stoking growth of the global kefir market is the benefits of kefir for improving lactose intolerance.
Acting as a hindrance to the market is mental block among lactose intolerant individuals due to the lack of adequate awareness about the health benefits of kefir.
A report by Transparency Market Research forecasts the global kefir market to expand at a CAGR of 5.9% between 2017 and 2025 for the market to become worth US$2154.9 mn by the end of 2025 increasing from US$1,300 mn in 2016.
Self-proclaimed Beliefs Make Organic Kefir Leading Type Segment
In terms of type, the global kefir market has been segregated into frozen kefir, low fat content kefir, organic kefir, and Greek kefir. Organic kefir presently leads the global kefir market among other types due to its increased consumption on account of self-proclaimed beliefs among consumers about its health benefits. Organic kefir is lactose-free, gluten-free, and is composed of organic, non-GMO ingredients. However, the segment of frozen kefir is predicted to display the most rapid growth over the report’s forecast period. Frozen kefir is made of all natural ingredients with high protein and calcium content.
The global kefir market is divided into regular kefir and flavored kefir based upon flavor. The segment of regular kefir held the leading share in the market in 2016. Regular kefir due to its composition is more nutritious and has therapeutic benefits than yogurt.
On the basis of application, the global kefir market has been segregated into dietary supplements, sauces, dips, drinks and smoothies, pharmaceuticals, and others. The segment of dietary supplements accounted for the leading share in 2016 followed by drinks and smoothies.
Rising Spending on Health-benefitting Foods to Make Asia Pacific Promising Market
The key segments into which the global kefir market is divided based on geography are North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. In 2016, Europe, powered by the U.K and Germany, held the leading more than 50% of the overall market. The key growth driver of the region is the increasing awareness among consumers about the health benefits of kefir.
North America stood as a significant market after Europe in 2016. The increasing application of flavored kefir in pharmaceutical formulations is leading to the increased momentum in North America kefir market. Also, low fat kefir and dietary supplements is increasingly being consumed among obese individuals for its property to enhance metabolic activity.
In emerging economies of Asia Pacific, Latin America, and the Middle East and Africa, rising health consciousness and increasing purchasing power has boosted the purchase of health-benefitting foods including kefir. The Asia Pacific kefir market is booming due to increasing spending on health drinks and dietary supplements in India, Japan, and China.
Some of the key players operating in the global kefir market are Lifeway Foods Inc., E.l du Pont de Nemours and Company, Hain Celestial, Archer Daniels Midland, Nestle S.A., Kerry Group, Groupe Danone, Danlac Canada INC., Döhler Group, and Koninklijke DSM N.V.
Global Kefir Market: Overview
Kefir is prepared through a complex process by inoculating the milk with kefir grains which are a combination of yeast and bacteria in a symbiotic matrix. Kefir can be made from different types of milk such as sheep, goat, coconut, cow, soy or rice. The micro-organisms present in kefir are non-pathogenic bacteria especially lactobacillus and yeasts Kefir is becoming increasingly popular due to its results in the health benefits among the consumers. In recent years fermented milk products has a strong influence upon health. Kefir consists of vitamins, carbon dioxide, amino acids essential oils that are considered beneficial for health. There are several methods such as industrial and traditional processes to produce kefir. Food scientists engage upon continuous research and development in order to introduce modern techniques to produce kefir.
The report provides an exhaustive study of the Kefir market along with offering the market estimates, in terms of revenue (USD million) for the forecast period from 2017-2025. Further, the global market is classified on the basis of type, flavor and application.
Global Kefir Market: Market Dynamics
Wide variety of applications is a major driver driving the global kefir market. Kefir is a popular product in the market consumed lately by many consumers globally. Kefir is considered to be very healthy for diet conscious consumers and is often recommended as a dietary supplement by the fitness centers. Food recipes such as salad dressing, marinating the meat, ice cream, smoothies and also dipping. Moreover, certain pharmaceuticals also prefer advising obese and gastric patients with kefir in order to improve their metabolism and smoothen the bowel movement. It is a natural antibiotic and does not feed on yeast, making it safer for chefs to prepare relishing dishes. Its digestible properties are attracting the market and people are adopting the product globally to use in their food recipes. However, Mind block of lactose intolerant consumers is restraining the global kefir market. Lactose intolerant consumers comprise of approximately 65% of the human population globally. This is a major symptom acting after infancy till one’s adulthood. Lactose intolerant people mostly belong to the East Asian, African, Native American and Hispanic backgrounds. Their impaired ability to digest lactose is an ability that many infants face it since their birth. Even though, Kefir is known to be healthy and harmless for this segment, consumers still face a mind block to consume this product. Their lactase production is low and they are skeptical of suffering from abdominal pain, bloating, nausea and other related illness. This is a major issue prevalent among the lactose intolerant consumers and they are highly responsible for holding back the growth of the market. However, the impact of this restraint is expected to subside by the end of the forecast period on account of increasing awareness about the benefits of kefir among the lactose intolerant population.
Global Kefir Market: Regional Outlook
Moreover, in this report the study provides different countries included in different regions such as North America, Europe, Asia Pacific, Latin America and Middle East and Africa. North America is most dominant region of the global kefir market. North America includes the U.S. and Rest of North America. The U.S. held the most dominant market share whereas rest of North America is expected to witness the fastest growth rate. Europe includes U.K., Germany, France and Rest of Europe. Rest of Europe held majority markets share in the European region and is also anticipated to witness the fastest growth rate during the forecast period. Asia Pacific includes countries such as India, China, Japan and Rest of Asia Pacific. China is the most dominant country in the region whereas India is the fastest growing region in the Asia Pacific region. In addition, Middle East and Africa includes country such as UAE, South Africa and Rest of Middle East and Africa. Latin America comprise of countries such as Brazil and Rest of Latin America.
Global Kefir Market: Competitive Landscape
A competitive analysis of all the leading players is included in the report. Major players of the global kefir market include Lifeway Foods, Inc., E. I. Du Pont De Nemours and Company, Hain Celestial, Archer Daniels Midland, Nestle S.A., Kerry Group, Groupe Danone, Danlac Canada Inc., Döhler Group and Koninklijke DSM N.V. among others.
The global Kefir market can be segmented as follows;-
Global Kefir Market, by Type
- Frozen Kefir
- Organic Kefir
- Low Fat Content Kefir
- Greek Kefir
Global Kefir Market, by Flavor
Global Kefir Market, by Application
- Dietary Supplements
- Sauces and Dips
- Drinks and Smoothies
Global Kefir Market, by Geography:
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of APAC
- Middle East and Africa
- South Africa
- Rest of Middle East & Africa
- Latin America
- Rest of Latin America