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Kava is herbal plant native to Polynesia, Macronesia and Micronesia of the South Pacific area. Kava root and kava root extracts are used as medicine and ceremonial drink in Oceania. Kava root extracts have multiple health benefits, also it can be hazardous to health in certain conditions. Kava drink is prepared by using grinding, pounding or grating methods then soaking the pulp in cold water or coconut milk. Kava root extract is available in powdered, capsule, tablet, liquid forms. Kava root extract is commonly used in Europe as a remedy for anxiety. Kava root extract is mainly used in pharmacology, toxicology and human clinical studies. It is also used in treating skin diseases, urinary tract diseases, to promote wound healing etc.

Market Segmentation: Kava Root Extract

The kava root extract market is segmented on the basis of application in food and beverage industry, cosmetic industry and pharmaceutical industry. In food and beverage industry, kava root extract can be used to prepare non-alcoholic beverages such as kava tea. In cosmetic industry, kava root extract is used as a skin conditioning agent in the form of lotions, hair dyes, moisturizer, shampoo etc. In pharmaceutical industry, kava root extract is used in preparing drugs for antianxiety and as a dietary supplements.

The kava root extract market is segmented on the basis of nature as organic and conventional. Increasing awareness of use of organic products in daily consumption is expected to drive the organic kava root extract segment during the forecast period. Use of organic kava root extract powder in medicines and cosmetics is also expected to fuel market growth of kava root extract in the near future.

Global Kava Root Extract Market: Regional Outlook

Kava root extract is a native of South Pacific region. Hawaii is one of the major producer of kava. Australia, Micronesia, Polynesia, Vanuatu are some of the major consumers of kava root extracts. As a result of health hazards related to kava products some of the countries have banned selling and manufacturing kava root extract and its products.

Global Kava Root Extract Market: Drivers and Trends

Kava root extract demand is increasing due to its use in cosmetic and pharmaceutical industry. Kava root extract have medicinal properties due to which it is also used as a traditional medicine in New Zealand. Health benefits of kava root extracts such as it enables to fight cancer, reduce size of tumors, boosts immune system, reduces anxiety, promotes better sleep and others is further expected to support market growth during the forecast period. Research have shown that kava root extract helps in the nourishment of the intestine as it is a natural prebiotic and act as a natural laxative. Moreover, the consumption of kava extract promotes hair growth and helps in the treatment of grey hairs which is also expected to support market growth of kava root extract during the forecast period.

Global Kava Root Extract Market: Restraints

Kava root extract have multiple side effects such as drug abuse, reduce viral resistance, may damage liver etc. As a result of anxiety effect due to kava root extract product consumption it is not advisable to consume before driving. High or continuous intake of kava root extract may result in death. Kava root extract consumed in depression can result in worsening the depression leading to many health hazards. All the above factors may restrain market growth during the forecast period.

Global Kava Root Extract: Key Players

Some of the key players operating across the value chain of the global kava root extract market include Botanica, Kava King Products, Taos Herb Company, Natural Factors Inc., Best Nutrition Product Inc., Kona Kava Farm, GR Herbal etc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Kava Root Extract Market

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