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Dried bonito or katsuobushi as in Japanese, is an important ingredient and source of traditional Japanese soup stock dashi, which is essential for most of the Japanese dishes. Katsuobushi is prepared from the fish skipjack tuna or bonito, which undergoes a rigorous process of boiling, smoking, fermenting and drying. The preparation can take from a month to several months depending upon the choice of fermentation method. Katsuobushi is rich in proteins, vitamins and minerals notably selenium, niacin and vitamin B12. Katsuobushi has a unique umami or savoury taste which has a lasting aftertaste. Manufacturers from Makurazaki, Kagoshima Prefecture, Japan are the leading producers of Katsuobushi.

Katsuobushi Market Segmentation:

Katsuobushi Market is segmented on the basis of distribution channels as supermarket/hypermarket, speciality stores, online sales, retail stores and departmental stores. The unique umami or savoury taste of Katsuobushi is making it popular among consumers which is the reason for the increase in the sale of Katsuobushi in every distribution channel.

Katsuobushi market is segmented on the basis of end users as restaurants, quick service restaurants (QSRs), and retail stores. As of the recent trend, there has been an anomalous increase in the production of Katsuobushi even though there is a decrease in the consumption of Katsuobushi and dashi in day-to-day Japanese life, because of its increased use in products such as readymade noodles soup, freeze-dried miso instant soup and the granulated bonito-flavor seasoning. Hence, the global katsuobushi market is expected to significantly increase the revenue contribution over the forecast period.

Katsuobushi Market Regional Outlook:

Japan is the major manufacturer, supplier and consumer in the katsuobushi market. Katsuobushi is the key ingredient to dashi or soup stock which is essential for most of the Japanese cuisines. Recently Japanese cuisines have gained popularity in European and North American countries thus increasing the consumption of Katsuobushi in these regions. In Asia-Pacific regions apart from Japan, South Korea and China also manufactures and supplies katsuobushi. Increasing demand for katsuobushi, has strengthened the growth of global katsuobushi market and hence is projected to significantly expand the revenue contribution of the market over the forecast period.

Katsuobushi Market Drivers:

Katsuobushi have a distinct umami or savoury taste, apart from being rich in nutrients and minerals. Induction of use of Katsuobushi as a key ingredient in miso instant soup, readymade noodles and granulated bonito-flavor seasoning have acted as a significant driver in Katsuobushi Market. Market expansion of a variety of products such as granulated and the liquid instant dashi in which Katsuobushi in an important ingredient, have impacted katsuobushi market positively.

Katsuobushi Market Restraints:

However, there are some restraining factors which are expected to hinder the katsuobushi market growth of which includes the decreasing popularity of natural katsuobushi and dashi among the Japanese people. Moreover granulated chemical seasoning which promises kelp savour and bonito flavour without the requirement of preparing dashi from scratch which is considered a hassle in modern life. Furthermore, many of the people perceive it as a product containing mycotoxin such as beta-nitropropionic acid which is produced during fermentation due to which people hesitate in consuming katsuobushi across the globe. Katsuobushi has once been banned for sales in the European Union because of the high amount of Benzopyrene which exceeded EU standards.

Katsuobushi Market Key Players:

Some of the major players operating in katsuobushi market are Marukatsu Katsuobushi Inc. Kyoto Katsuobushi co. ltd., Marutomo Katsuobushi, Makurazaki France Katsuobushi Co., and others. The companies are expected to expand their business by enhancing their product portfolio in global katsuobushi market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global katsuobushi market till 2027.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Katsuobushi Dried Bonito Market