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Kartie Tree is popularly known as Shea Tree, scientific name Vietellaria Paradoxa. It is the only tree in genus Vitellaria and it indigenous to Africa. Kartie is its French name meaning “the tree of life”. It has got its name due to its extensive healing properties.

Kartie tree extract is commonly known as shea extract and traditionally being used for butter production i.e. shea butter. It has tremendous skin care, healing and medicinal properties which marks its demand in market by various industries. Kartie is being used and exported since ancient time from its origin region Africa. Kartie oil has low fat content and hence popularly being used as substitute of cocoa and palm oil, and that is why demanded in global market.

 Kartie Tree Extract Market Segmentation:

Kartie tree extract market is segmented on the basis of its applications into different industries. This includes cosmetics & personal care, food, Medicinal and others. Its market demand is emerging in personal care and cosmetic industry due to its skincare, inflammatory and moisturizing properties. Kartie tree oil is considered as excellent substitute for palm and cocoa oil which has comparatively high fat contents, hence it is commonly used as substitute for high-fat oils. Applications of kartie oil in food industry is expected to increase in near future. Kartie tree extracts market is segmented on the basis of its purity and processing, as grades Grade A,B,C,D and E.  A-Raw or unrefined, B-refined, C-highly refined or extracted with solvents, D-lowest uncontaminated grade katrie extract and E- kartie extract with contaminants. Grade A extract retain most natural properties as compared to other grades.

Kartie tree extract market is further segmented on basis of regions which includes North America and Latin America, Middle East & Africa, Japan, Europe and Asia pacific excluding Japan. Europe and America possess demand of kartie extract for the cosmetics and personal care industry by volume. The major cosmetics and soap industry in the U.S. is most lucrative global market for kartie tree extracts.

Kartie Tree Extract Market Drivers:

Kartie extract is in high demand in several sectors in the world market. Principle factors driving market demand are continuous rising demand for cocoa equivalent products due to rising chocolate consumption by world population. Also rising market demand for natural products based cosmetics and skin care products is becoming another market driver for kartie tree extract.

In Europe, Japan and North America markets kartie extract is highly sought due to its high healing and moisturizing properties. This demand mainly comes from cocoa butter equivalent (CBE) as kartie extracted butter is approved to be used in chocolates. India is also an important market for kartie tree extract. The Europe and North America are the main markets for shea butter use in cosmetics and natural products.

Consumer awareness about hydrogenated oils containing trans fats has also played an important role in the increased use of kartie tree extract market. Emerging market demand for kartie extracted products in world market is proven employment source for villagers and the sector has got high economic important. And hence government taking initiatives to fulfill maximum market demand of kartie tree extract and related products, emerging from all over the world.

Kartie Tree Extract Market Key Players:

Maximum amount of kartie is exported to other market places other than Africa where it gets extracted, purified and converted into different required byproducts. Kartie processing takes two routes, the row nuts are exported to Asian oil companies in bulk who extract, refine and sell it to Europe. Unrefined kartie extract is locally processed and graded for purity and then pushed into the world market through distributors.

Key players operating in kartie tree extract market are Aarhus United, Fuji Oils Co. Ltd, and Loders Croklaan. Some of the local players manufacturing kartie tree extract include, Inkuto Ltd., The Pure Company, Bosbel Vegetable oil mills, Trituraf S. A among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Kartie Tree Extract Market

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