Juicer Market

Juicer Market - An Overview

The global juicer market is expected to witness moderate growth during the forecast period between 2021 and 2031. 

Juicer is an electrical machine, which is used to extract juices from fruits and vegetables. These machines extract the juice by crushing the pulp of the fruit or the vegetable and filter them through a small mesh, which is attached to the machine

The deployment of juicers has helped in the large consumption of fruits and vegetables. Aside from helping produce juice, juicers have proven beneficial in extracting breadsticks and noodles and helping make baby food and nut butter.

The outbreak of the COVID-19 pandemic negatively impacted the growth in the overall juicer market.

With governments imposing lockdowns in a bid to contain the spread of the virus, several juice shops were forced to shut down temporarily or permanently. This led to reduced demand for juicers and impacted the overall juicer market.

Juicer Market - Trends and Opportunities

Rising need for energy-boosting beverages among different population sections is the key growth driver for the global juicer market.

Also, growing trend of consuming different juices over breakfast by families is anticipated to fuel the growth in the juicer market, in future.

Rising customer preference for fresh fruit juices over tetra packs could propel the juicer demand and, in turn, contribute to the growth of the overall juicer market, in the coming years.

Advancements to existing products such as addition of smart features to juicers could help increase product demand and fuel the growth in the juicer market, in future.

Centrifugal type juicers are expected to make the largest contribution to the overall juicer market in future as these devices take a shorter time to make juices as compared to others and can be washed easily, as well.

Specialty stores distribution channel is anticipated to contribute the most to the overall juicer market because of increased availability of juicers in these stores and consumers wanting to visit the stores to check the products physically before purchasing them.

Juicer Market - Competitive Landscape

The global juicer market is extremely competitive, with the presence of several leading market players. Many of these players are expected to account for a large share in the overall juicer market, in the coming years.

Growth strategies such as novel product launches could help well-established market players gain a competitive edge over the other players, in future.

Omega launched a new centrifugal machine a few years ago named Omega NC900HDC, comprising an 80 rpm motor that helps in the slow extraction of juices, that is thicker. The extracted juice using this machine has been found to maintain its quality for close to three days.

Research and development undertakings to produce improved quality of products could be a key growth strategy for the leading players in the juicer market, in the years ahead.

A few leading players in the global juicer market include Breville Group Ltd., Phillips, Newell Brands Inc., Sharp Corp., and Omega.

Juicer Market - Regional Assessment

The global juicer market is classified into four regions, namely, North America, Asia Pacific, Europe, and rest of the world.

Europe is expected to be dominant region in the global juicer market in future owing to increased production of different fruits and vegetables in countries such as UK and Germany.

Asia Pacific is anticipated to offer profitable growth opportunities for the juicer market in the coming years because of improving infrastructure facilities at hotels and restaurants in countries such as India, leading to the production of high quantity of beverages.

North America is expected to witness strong growth in the juicer market because of increasing demand for juices rich in fiber among different population sections residing in countries such as US and Canada.

The rest of the world is expected to witness moderate growth in the overall juicer market, in the coming years.