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Procuring Immunity Boosting Fruits Help to Keep Economies Running During COVID-19 Pandemic

Lemon and pineapple juices are being highly publicized to prevent the coronavirus (COVID-19) infection. It has been found that Tripura Chief Minister in India, Biplab Kumar Deb, has launched a scheme to procure pineapples and lemon directly from farmers to produce juices as a possible solution to prevent the novel infection. Companies in the juice market are capitalizing on this trend to increase their output capacities in lemon and pineapple juices. Manufacturers should engage with women self-help groups to distribute juices to residents and bolster their credibility credentials.

Individuals have become aware that it is important to strengthen their immunity during the pandemic. Hence, manufacturers in the juice market have tailored their TV commercials as per immunity boosting needs of people. Procuring immunity boosting fruits from farmers is helping to keep economies running.

New Processing Techniques Help Reduce Water and Energy Consumption in Facilities

The proliferation of health drinks is enabling a swing of fresh air in the juice market. However, climate change and water challenges are predicted to hamper market growth. This is evident since hurricanes pose as a risk in orange-growing areas of Florida, while growers in Central and South America are experiencing drought. Hence, companies should increase their import and export network to offer natural and local ingredients in juice blends, despite climate, and water challenges.

Key trends, such as sugar substitution, health drinks, and sustainability are helping manufacturers in the juice market gain a competitive advantage over other market players. Sustainable production practices are emerging as a solution to climate change. Manufacturers are adopting new processing techniques to reduce the consumption of water and energy in facilities. This shift has become necessary since manufacturers are faced with stringent regulations and heavy fines.

Super Fruits and No Calorie Products Fuel Market Growth in Health Drinks Sector

Countries in Asia and Southeast Asia hold lucrative growth opportunities for companies in the juice market. European and American countries are lucrative locations for innovative product launches. The concept of value-added juices is growing rampant in the market landscape. Super fruits such as blueberries, avocados, and cherries are being mixed with cereals and proteins to cater to the meal replacement trend. Manufacturers are increasing the availability of clean label products with as few ingredients as possible to gain market recognition.

Reduced sugar fruit juices are in high demand by pro health customers. The soft drinks industry is grabbing the attention of companies in the juice market, since the trend of no calorie products is surging. On the other hand, manufacturers are tapping into incremental opportunities with vegetable juices that are mixed with other fruit juices to reduce the overall sugar content.

Thoughtful Innovation in Juice Shots Cater to On-the-go Consumption Needs

Manufacturers in the juice market are putting thoughtful innovation in health drinks. Companies such as Innocent Drinks— a manufacturer of smoothies and juices, are entering the domain of juice shots to combine the goodness of vitamins, vegetables, and fruits. These efforts are being made to cater to the on-the-go consumption habits of customers. Health conscious customers are increasingly focusing on traceability of fruits and vegetables, since they are keen on knowing their health benefits.

Companies in the juice market are extending their brand’s portfolio by experimenting with new blends involving liquorice infusion and spirulina extracts in products. Punchy flavors involving ginger, jalapenos, and raspberry are increasing product uptake of juice shots. New packaging designs help products gain visibility in supermarkets and retail stores.

Traceability Information and Actual Fruit Content Increase Product Recall

Several people are developing interest in natural fruit juices. Companies in the juice market are capitalizing on this trend to introduce local and regional ingredients that bolster product recall. It has been found that Germany holds lucrative opportunities for manufacturers in the juice market to expand their business in terms of volume and sales. The high per capita consumption of fruit juices and nectars in Germany has created revenue opportunities for manufacturers who are increasing their output capacities in orange, apple, and multivitamin fruit juices.

Consumer information has become important to draw sales, since customers are uncertain about actual fruit content and presence of added sugar. Traceability is a recurring trend in the market landscape, as consumers are increasingly taking interest in the source of fruits. CBD (Cannabidiol) and coconut water are meeting the social media friendliness test for future innovations in juices.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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