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Global Jerky Snacks Market: Overview

Jerky snacks are projected to grow in popularity due to rising demand for high-quality protein and interesting flavours that give fast energy to on-the-go customers. The millennial consumer group is more aware of this munching trend, since they choose snacks that are less processed and are created with natural ingredients, and come in a variety of tastes.

Jerky snacks are becoming increasingly popular due to their high content of protein. Consumers in Europe and north America, in particular, are shifting away from carbohydrate-rich snacks and toward more nutritious snacks. Consumers' preferences have evolved in recent years toward healthier snacks that identify all of the ingredients utilized. More data on the product packaging is preferred by consumers. no antibiotics, n on-GMO, no artificial chemicals, gluten-free, minimum processing, and low sodium are amongst the industry's top trends.

Transparency market research offers a comprehensive understanding of the global jerky snacks market through this report. It offers well-researched data on various facets of the market to offer valuable business input for profit generation.

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Global Jerky Snacks Market: Notable Developments

In September 2017, Jack Link's Beef Jerky announced plans to expand production capacity by opening up a new manufacturing facility in the UK. Such strategies are expected to work in favor of the global jerky snacks market in the near future.

The noted players that are operational in the global jerky snacks market are The Hershey Company, Frito-Lay North America, Inc., Old Trapper Beef Jerky, Conagra Brands, Inc., Jack Link's, LLC., and Chef's Cut Real Jerky.

Global Jerky Snacks Market: Key Trends

Below-mentioned market trends and opportunities mark the global jerky snacks market:

Rising Trend of Snacking with Meat Products to Drive Demand in the Market

Snacking, rather than sit-down meals, has recently gained popularity amongst the consumers. In the near future, the rising dietary trend of switching toward protein from carbs is expected to lead to people eating more meat than chips. Customers have also been drawn to the broad variety of tastes available, including sweet cherry, pepper, barbecue, pineapple, sriracha, habanero, maple, and teriyaki. However, ethical concerns may hinder the expansion of the global jerky snack market in certain countries, such as India.

Because of the rising demand for the jerky snacks in recent years, both large and small businesses have been able to enter the market. International food corporations such as General Mills, Inc., Conagra Brands, Inc., and The Hershey Company have joined the global jerky snack market by absorbing existing businesses.

The rise of the e-commerce business and the widespread use of smartphones are credited with the growth of the market. As a result, small and medium-sized businesses are expanding their distribution channels by launching their respective online platforms. The online distribution channel has increased the opportunities for manufacturers, particularly small businesses. Firms can successfully target millennial customers, one of the largest population segments, by using internet channels. Amazon,, People's Choice Beef Jerky, EPIC, and Dickson's Farmstand are some of the industry's most well-known online sellers.

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Global Jerky Snacks Market: Geographical Analysis

North America is likely to dominate the global jerky snack market, accounting for a large share of the total sales. According to the Simmons National Consumer Survey (NHCS) and the U. S. Census, over half of the country's population, or roughly 160 million individuals, eat beef jerky and meat snacks on a daily basis. Jerky is amongst the most popular meat appetisers in the U. S.  In addition to that, the majority of adults in the United States consume snacks at least once a day. This country boasts the largest snack market in the world.

The jerky snacks market in Europe, on the other hand, is expected to increase at a rapid rate over the forecast period, from 2021 to 2031. The rise in demand for nutritious protein-rich snacks, as well as increased understanding of the need of living a healthy lifestyle, are both contributing to the expansion of the global jerky snacks market. The region's prospective markets include Belgium, Germany, Luxembourg, and the U.K. The major corporations have entered the market in order to capitalize on the rising demand for jerky snacks.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Jerky Snacks Market