Iron-Fortified Infant Formula: Market outlook

The global infant formula market amounted for more than US$ 45 billion in the year 2016 which a volume sales of more than 2.4 million tonnes. The escalating demand for infant formula is owing to increasing health and wellness consciousness among consumers, growing per capita expenditure and booming working population, growing birth rates, and prevailing dietary and nutritional deficiencies in the infant. The iron-fortified infant formula is fortified or added with extra iron to provide infants with supplements of iron. The lack of iron in the dietary intake of infants and prevailing deficiencies of iron is giving rise to the shifting consumer preference towards iron-fortified infant formula. The iron-fortified infant formula market has seen considerable amalgamation, which has led to four multi-national companies ruling the industry. These companies include Danone, Nestlé, Abbott and Mead Johnson which offer iron-fortified infant formula to the consumers.

Prevalence of Iron Deficiency and Growing Demand for Nutritious Infant Formula is Giving Rise to Iron-Fortified Infant Formula

There has been an astounding rise in the number of premium infant formula brands in both developed as well as developing economies. Escalating per capita expenditure and purchasing power of parents, in turn, is heightening the demand and adoption of premium infant formula products across the globe. Consumers are becoming more conscious regarding the health and wellness and hence are opting for the paramount quality infant formula which is further strengthening the growth of the market for premium nutrition products. Mounting urban population, coupled with the change in consumer lifestyle, is also stimulating the demand for premium infant formula products, especially in case of elite customers. The growing market for infant formula is escalating the growth for iron-fortified infant formula. The consumers are shifting towards iron-fortified infant formula to meet the nutrient demands of their infant and prevent iron deficiencies. The growing cases of anemia in the infants are the primary driver for the increasing demand of iron-fortified infant formula. Anemia is a condition wherein the infant or an individual lacks healthy red blood cells or hemoglobin which is generally caused due to iron deficiency. Anemia results in skin pallor, shortness of breath, fatigue, dizziness, light-headedness, or a fast heartbeat, hence, infants having low iron or having iron deficiencies are given iron-fortified infant formula to prevent anemia.

Global Iron-Fortified Infant Formula: Market Segmentation

On the basis of nature, the global iron-fortified infant formula market has been segmented as-

  • Organic iron-fortified infant formula
  • Conventional iron-fortified infant formula

On the basis of form, the global iron-fortified infant formula market has been segmented as-

  • Liquid iron-fortified infant formula
  • Powder iron-fortified infant formula

On the basis of formula type, the global iron-fortified infant formula market has been segmented as-

  • Standard Infant Formula (Formula 1)
  • Follow-on Infant Formula (Formula 2)
  • Toddler Infant Formula (Formula 3)
  • Special Infant Formula

On the basis of sales channel, the global iron-fortified infant formula market has been segmented as-

  • Store-based Retailing
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Pharmacy and Drug Stores
    • Specialty Stores
    • Others
  • Online Retailing

On the basis of region, the global iron-fortified infant formula market has been segmented as-

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Global Iron-Fortified Infant Formula: Key Players

Some of the major players of iron-fortified infant formula market include: Mead Johnson Nutrition, Nestle S.A., The Kraft Heinz Company, Pfizer Inc., Abbott Nutrition Manufacturing Inc., Groupe Danone, Synutra International, Inc., Meiji Holdings Co. Ltd., FrieslandCampina, Beingmate Baby & Child Food Co. Ltd., and others

Opportunities for Participants of Iron-Fortified Infant Formula Market:               

The iron-fortified infant formula is anticipated to witness a lucrative demand over the forecast period in both developed and developing economies. The Asia Pacific followed by North America is expected to gain maximum market share for iron-fortified infant formula. Asia Pacific region is dominated by China which offers maximum market prospects for infant formula due to higher birth rates, greater demographics of working mothers, and others. The health and wellness conscious population drives North America iron-fortified infant formula market. The consumers in North America are shifting towards iron-fortified infant formula to fulfill the nutrient demand of their infants and to provide a proper iron supplement to their body to prevent iron deficiencies.  The manufacturers of infant formula are focusing on updating their inventories which specialized infant nutrition products to offer consumers with better nourishment. Manufacturers are focusing on product launches to gain a broader consumer base.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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