Intimate wear are undergarments for men and women. Intimate wear are usually appealing undergarments compared to the regular ones. Change in perception of intimate wear from a basic necessity has changed the outlook of people in the last few years.The major factor which is driving the growth of the global intimate wear market is rapidly developing economies with a large number of wealthy buyers present in the developing countries. Furthermore, various factors such as continuous change in lifestyle patterns, increase in disposable income, increasing urbanization and modernization, and developments in the fashion industry, specifically in apparels, are driving the growth of the global intimate wear market. Increasing number of individuals are opting for luxury weddings in developing countries such as India and China. This is another factor boosting the intimate wear market. Individuals nowadays demand designer patterns and a variety of products in the intimate wear market.

Furthermore, there is a rise in awareness among customers about the importance of intimate wear to provide support to body parts and to keep the body in shape. All the above mentioned factors are expected to contribute to the growth of the intimate wear market during the forecast period. Untapped opportunities in developing countries such as India in the shape wear and swim wear product segment is anticipated to exhibit good growth potential during the forecast period. This is because customers have moved from the concept of just owning basic lingerie such as bra and panty to occasional wear such as swimwear, beachwear, and shape wear.

The global intimate wear market can be segmented based on gender, age group, price, distribution channel, and geography. On the basis of gender, the global intimate wear market can be divided into men and women. Women intimate wear segment is again sub segmented into lingerie, shape wear, sleep wear, sportswear, swim wear, and maternity wear. Men intimate wear is sub segmented into vests, briefs, regular briefs, boxer briefs, boxer shorts, trunks briefs, and others. Based on age group, the global intimate wear market can be classified into 13?17 years, 18?35 years, and 36 years & above. On the basis of price, the market is divided into luxury, super-premium, premium, medium, economy, and low. In term of distribution channel, the market can be bifurcated into online and offline.

In terms of geography, the global intimate wear market can be split into North America (U.S., Canada, Mexico, and Rest of North America), Europe (U.K., Germany, France, Italy, and Rest of Europe), Middle East & Africa (GCC, South Africa, and Rest of Middle East & Africa), Asia Pacific (India, China, Japan, and Rest of APAC), and South America (Brazil, and Rest of South America). North America and Europe regions are anticipated to be highly attractive for the intimate wear market during the forecast period. Furthermore, Asia Pacific is expected to provide good growth opportunities to the intimate wear market, due to rise in disposable income of individuals in countries such as China and India and in other Southeast Asian countries.

Major players operating in the intimate wear market include Hanes Brands Inc., L Brand Inc., Berkshire Hathaway Inc., Jockey International Inc., American Eagle Outfitters (Aerie), MAS Holdings, Triumph International Ltd., Ann Summers, Hanky Panky Ltd., PVH Corporation, Marks and Spencer, LVMH, and Chantelle Group. There is intense competition between established players and also due to the presence of small players. Various strategies adopted by players include competitive pricing, product innovation, and launch of stylish products.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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