Undergarment (Intimate Apparel) Market
Undergarment, or intimate apparel, is considered one of the essential parts of the global apparel-manufacturing sector. Intimate wear can be defined as an extra clothing layer used by women, men, and children under their outerwear.
The ability of undergarment (intimate apparel) to offer comfort mostly depends on their fabric. Thus, the companies operating in this industry are growing focus toward the incorporation of various fabrics such as natural fibers and synthetic fibers including linen, rayon, silk, cotton, Lycra, nylon, and modal. Apart from this, the enterprises are offering products with innovative designs according to the needs of end-users. Thus, they are seen growing investments toward research activities.
Many emerging countries from all across the globe are experiencing rapid urbanization. Apart from this, there is considerable growth in the working women population in major parts of the world. Over the period of past few years, the standard of living of major population from all across the globe is improved. Owing to all these factors, the demand for undergarment products is increasing at moderate pace. As a result, the global undergarment (intimate apparel) market is projected to experience upward curve of sales during the period of forthcoming few years.
Intimate Wear Market: Introduction
- Intimate wear, also known as undergarments, are an integral segment of the overall apparel manufacturing industry. It is the additional clothing layer used by men, women, and kids under outerwear. The comfort of intimate wear is largely associated with its design and fabric used. Most common fabrics used to design intimate wear include natural fibers, and synthetic fibers such as rayon, linen, cotton, silk, modal, Lycra, and nylon.
Key Drivers of the Global Intimate Wear Market
- Improved standard of living and rising number of working women is driving the demand for overall intimate wear across key geographical regions. Additionally, dramatic changes in female outerwear has resulted in specifications in the choice of lingerie. Therefore, manufacturers are engaged in continuous research and development in order to develop new products to satisfy the changing consumer tastes and preference.
- Rapid urbanization and changing demographics across emerging economies is anticipated to drive strong investment in intimate wear manufacturing. Increasing female literacy rate, diversified product offerings through multiple distribution channels, and growth in income level are key factors expected to boost the market penetration during the forecast period.
Key Trends in the Global Intimate Wear Market
- Growth in organized retailing and increasing investment in online distribution channels by key brands are important trends in the intimate wear market across different regions. Moreover, retailers are focused on offering the right product mix with a combination of global and local brands to cater to different consumer groups at different price points.
- E-commerce platforms specializing in the marketing and distribution of lingerie have increased significantly in recent years. Millennial consumers prefer online channels to avail best discounts on popular brands as well as to purchase latest designs and patterns endorsed by well-known celebrities.
Asia Pacific Recognized as the Key Market for Intimate Wear
- By region, the global intimate wear market is classified into South America (SA), North America (NA), Europe (EU), Middle East & Africa (MEA), and Asia Pacific (APAC).
- Country-level bifurcation of the North America market includes the forecast and analysis for the U.S., Canada, and Rest of North America. The country-level analysis and forecast of the Europe market covers the intimate wear market in the U.K., Germany, France, and Rest of Europe. The country-level analysis and forecast for the Asia Pacific market includes major countries in the region such as India, China, Japan, and Rest of Asia Pacific. Middle East & Africa country-level analysis and forecast for the intimate wear market includes GCC countries, South Africa, and Rest of Middle East & Africa. The South America intimate wear market is categorized into Brazil, and Rest of South America.
- Evolving consumer profiles and rise in new age-consumers with high income levels, fashion-awareness, and willingness to spend on quality products is driving the demand for intimate ware in Asia Pacific. Moreover, expansion of the working class population and rising number of working women in countries such as India, China, and Japan is projected to drive the market growth in the near future.
Key Players Operating in the Global Market
Key brands of intimate wear are focused on product diversification, aggressive advertising, improved designs and patterns, and strong branding. Moreover, companies are expanding their offline distribution network with the launch of exclusive brand stores in mega cities to cater to urban consumers. Collaboration with hypermarket retailers and e-commerce companies is the key marketing strategy of intimate wear brands.
Some of the major companies identified in the global Intimate wear market are:
- Hanes Brands Inc.
- L Brand Inc.
- Berkshire Hathaway Inc.
- Jockey International Inc.
- American Eagle Outfitters (Aerie)
- MAS Holdings
- Triumph International Ltd.
- Ann Summers
- Hanky Panky Ltd.
- PVH Corporation
- Marks and Spencer
- LVMH
- Chantelle Group
Global Intimate Wear Market: Research Scope
Global Intimate Wear Market, by Gender
- Women
- Lingerie
- Shape Wear
- Sleep Wear
- Sports Wear
- Maternity Wear
- Men
- Vests
- Briefs
- Regular Briefs
- Boxer Briefs
- Boxer Shorts
- Trunks Briefs
- Others
Global Intimate Wear Market, by Material
- Cotton
- Silk
- Modal
- Lycra
- Nylon
- Others (Linen, etc.)
Global Intimate Wear Market, by Price
Global Intimate Wear Market, by Consumer Group
Global Intimate Wear Market, by Distribution Channel
- Online
- E-commerce Websites
- Company-Owned Websites
- Offline
- Specialty Stores
- Hypermarket & Departmental Stores
- Others (Independent Retailers, etc.)
Global Intimate Wear Market, by Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- Germany
- France
- U.K.
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
- South America
- Brazil
- Rest of South America
The report on the global intimate wear market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.
