Intimate care products refer to the personal care products used by women as well as men to ensure hygiene. Intimate care products includes products to treat vaginal issues, personal lubricants, and other feminine hygiene and medicated treatments. Women are more prone to infections in their intimate areas, where intimate wipes and other essential products are helpful, ensuring hygiene all the time. In addition, the regular use of intimate wash products help in decreasing vaginal discharge, risks of infections, odor, itchiness, burning sensation, and discomfort. Women are adopting feminine hygiene products because it helps balance pH levels and protects the intimate parts from inflammation and infection. Women are increasingly spending on personal hygiene products due to their growing disposable income. These products are becoming popular among young couples and teenagers.  Additionally, governments of major Asian countries are taking initiatives to encourage hygiene among women.

Key factors driving the intimate care products market are increasing awareness about personal care and rising per capita income with improving lifestyles among the middle class income group. The female genital area requires special care and attention, and therefore women use a number of feminine products as a part of their daily cleansing routine. The intimate care products market has seen significant growth due to urbanization and increasing literacy among consumers. Moreover, the changing consumer perception about hygiene products is supporting the market growth. However, the growth of the intimate care products market is likely to be impacted due to the risk of allergy from the ingredients used in these products. Nevertheless, the rapidly growing Asia Pacific economies, and innovation of organic intimate care products coupled with new product launches are creating opportunities for the market.

The global intimate care products market can be segmented based on product type, end-user, distribution channel, and region. Based on product type, the market can be classified into intimate washes, wipes, liners, gels, oils, foams, masks, exfoliates, moisturizers & creams, powder, hair removal (razors, wax, depilatories), mousses, mists, and sprays. Based on end-user, the market can be divided into men and women. The intimate care products market is majorly focused on women; however, the intimate care products market for hygiene and intimate care products is on the rise with the increasing demand for men’s grooming products. In terms of distribution channel, the intimate care products market can be classified into specialty stores, online retailers, and others (brand outlets, independent vendors, etc.).

In terms of region, the global intimate care products market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is anticipated to dominate the global intimate care products market, followed by Europe and Asia Pacific. North America and Europe are anticipated to account for a major market share due to the high spending rate in the regions, and easy availability of intimate care products. Spending rate of young consumers, growing awareness about personal care, and rising disposable income in emerging countries such as India and China are boosting the sale of intimate care products in Asia Pacific, which is the fastest growing intimate care products market. Furthermore, the rising awareness about health in regions of Asia has enhanced the demand for affordable intimate care products.

Some of the leading manufacturers in the intimate care products market are Procter & Gamble Co., Johnson & Johnson Services, Inc., Unicharm Corporation, Kimberly-Clark Corporation, Edgewell Personal Care, Nölken Hygiene Products Gmbh, Zeta Farmaceutici S.p.A., Nua Woman, Kao Corporation, and BODYWISEUK among others. Manufacturers are increasing their R&D capabilities to diversify their product range and are also making efforts to enhance product quality, so as to compete effectively, both locally and internationally. Players are anticipated to face competition due to the presence of several local vendors. The entry of new players, pricing competition, and mergers & acquisitions are further intensifying the level of competition among manufacturers in the industry. This is likely to lead to the introduction of many advanced products in the intimate care products market during the forecast period.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Intimate Care Products Market

Pre Book