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The integrated starter-generator for HEVs is a system designed to install in the hybrid and electric vehicle. In an integrated starter-generator system, the function of starter and generator is performed by a single unit. It is an energy efficient technology for hybrid electrical vehicles. Since most electric machines cannot offer high starting torque and higher speed range simultaneously, the starter motor and the generator have to be separately employed for engine cranking and battery charging, respectively. Advancements in electrical machines and power electronics, has led to the development of the integrated starter–generator, which performs both engine cranking and battery charging, which in turn is witnessing a high demand in modern automobiles and hybrid electric vehicles.

Demand for the integrated starter-generator for HEVs is expected to rise due to increasing concerns about environment protection and energy conservation. HEVs are witnessing an increase in production, which in turn is boosting the demand for integrated starter-generator systems. An integrated starter-generator requires lesser space for assembly and replaces the starter and alternator in conventional vehicles. The integrated starter generator has several advantages such as regenerative braking system which helps to charge the battery. Moreover, it reduces fuel consumption of the vehicle. A major restraint for the integrated starter-generator market for HEV is its high manufacturing cost.

The integrated starter-generator market for HEVs can be categorized on the basis of hybridization circuit, type of hybridization of the vehicle, vehicle type, and region.

Based on type of hybridization circuit, the integrated starter-generator market for HEVs can be segregated into series hybrid, parallel hybrid, and series parallel hybrid. In a series hybrid vehicle, the internal combustion engine drives an electric generator instead of directly driving the wheels. The generator both charges a battery and powers an electric motor that propels the vehicle. When large amounts of power are required, the motor draws current from both the battery and the generator. In a parallel hybrid vehicle, an internal combustion engine and an electric motor connected to a mechanical transmission, which drives the vehicle.

Power distribution between the engine and the motor is varied; hence, both operate according to the requirement of the vehicle. In a series parallel hybrid vehicle, the vehicle can be powered by a gasoline engine working alone, the electric motor by itself, or by both energy converters working together. Power distribution between the engine and motor is designed in such a way that the engine can run in its optimum operating range as much as possible.

Based on the type of hybridization of vehicle, the integrated starter-generator market for HEVs can be segmented into mild hybrid and micro hybrid vehicles. Mild hybrid vehicles cannot run fully on electric motors, however they provide extra power to the engines output by a motor. It is light weight, low cost, and use smaller battery than full hybrid vehicle. In a micro hybrid vehicle, the motor does not propel the vehicle. In micro hybrid the electric energy is used only to start and stop the engine.

The integrated starter generator for HEVs can be segmented based on the vehicle type as passenger vehicle and commercial vehicle. The passenger vehicle segment can be further sub-segmented into hatchbacks, sedans, and multi utility vehicles. The commercial vehicle segment can be further split into light commercial vehicles (LCVs) and heavy commercial vehicle (HCVs). Mostly, passenger cars employ hybrid technology.

In terms of region, the integrated starter-generator market for HEVs can be segmented into Europe, Asia Pacific, North America, Latin America, and Middle East & Africa. Norway, in Europe, has the highest plug-in vehicle per capita in the world. China is an emerging market for hybrid vehicles, as the government of China is encouraging people to buy electric vehicles.

Key manufacturers operating in the integrated starter-generator market for HEVs are Delphi Automotive LLP, Denso Corporation, Robert Bosch GmbH, Hitachi Ltd., AISIN SEIKI, Co., Ltd., BorgWarner Inc., Johnson Controls, Mitsubishi Electric Corporation, and Eaton.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Integrated Startergenerator Market

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