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Global Insulated Cooler Market: Overview

The rising outdoor recreational activities among people from Europe and North America is offering a lucrative opportunity to the camping and outdoor equipment industry. An insulated cooler is a significant segment in camping and outdoor equipment as it facilitates efficient storage for food and beverage products. In the insulated cooler market, retailers are significant value chain participants due to the high revenue generation from the indirect sales channel. As the need for high durability, the rotational molded process is estimated to be highly adopted for manufacturing insulated cooler. Lightweight and longer duration for retain ice are two key consumer preferences to choose the insulated cooler. Folding and collapsible insulated cooler are estimated to be popular among millennials due to easy handling compact design.

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Global Insulated Cooler Market: Dynamics

The technological advances in the insulated cooler are inspiring consumers to shift from outdated coolers with newer designed insulated cooler. The rising consumer spending and improved focus on ease during camping and outdoor activities are anticipated to be critical factors in the growth of the insulated cooler market. Rising beverages consumption during outdoor activities is attributed to expanding the insulated cooler market. A biodegradable insulated cooler is gaining traction in demand owing to increased intolerance for plastic use and low-cost offerings. The product launch is estimated to be the key strategy among the key players of insulated cooler market to sustain in the competition. The threat of new entrants in the global insulated cooler market is maximum owing to the high market penetration of several key players and the dominance of leading brands. Adoption of the insulated cooler for promotional purpose is increased by the companies related to camping, outdoor activities, and beverages.

Global Insulated Cooler Market: Geographical Outlook

The United States is estimated as a dominating country for the insulated cooler in terms of production and demand. The United States insulated cooler market is expected to be forefront due to a high growth of camping and outdoor activities. Insulated cooler with multiple functions is projected to witness a gain in market share in the next decade. Germany, France, and the United Kingdom are playing a vital role in the development of European insulated cooler market. Key players of insulated cooler market are looking forward to introducing their products in East & South Asia due to lucrative market opportunity. Brazil and Mexico are estimated as major insulated cooler market in Latin America.

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Global Insulated Cooler Market: Segmentation

The global insulated cooler market has been segmented by capacity, product type, base, and material.

On the basis of capacity, the global insulated cooler market has been segmented into:

  • Below 25 quart
  • 26-75 quart
  • 76-150 quart
  • Above 150 quart

On the basis of product type, the global insulated cooler market has been segmented into:

  • Hard Coolers
  • Soft Coolers

On the basis of carrying method, the global insulated cooler market has been segmented into:

  • Side handles
  • Lid Handle
  • Shoulder Strap
  • Wheels

On the basis of material type, the global insulated cooler market has been segmented into:

  • Plastic
  • Metal
  • Fabrics
  • Rubber

Global Insulated Cooler Market: Key Players

Some of the key players operating in the global insulated cooler market are as follows:

  • Yeti Coolers LLC
  • Pelican Products, Inc.
  • Igloo Products Corp.
  • Thermos LLC
  • AO Coolers
  • K2 Coolers
  • Bison Coolers
  • Outdoor Recreation Company of America (ORCA) Coolers
  • Stanley a brand of PMI
  • The Coleman Company, Inc.

Global Insulated Cooler Market: Recent Developments

Some of the recent developments in global insulated cooler market are as follows:

  • In August 2019, Yeti launched the Hopper M30, the soft cooler, featured with a new leak-resistant HydroShield magnetized closure.
  • In April 2019, Igloo launched biodegradable cooler (made up by molded pulp) to reduce Styrofoam use in coolers.
  • In 2018, Yeti introduced ‘BackFlip’ cooler backpack with HitchPoint grid system which offers to clip other accessories.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on insulated cooler market segments and geographies.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Insulated Cooler Market

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