Global Instant Coffee Market: Snapshot

Instant coffee has gained significant popularity among consumers in the recent times. Thanks to the convenience it provides to the consumers in terms of time and preparation, its demand has been rocketing across the world, reflecting substantially on the global instant coffee market. The easy availability of instant coffee across various channels has been contributing considerably to its rising popularity. The relatively lower price compared to regular coffee is also adding to its demand to a great extent. In 2016, the overall market stood at US$28.12 bn.

Boosted by the surge in the uptake of coffee, especially over tea, across various regions, the opportunity in this market is likely to rise at a CAGR of 4.80% from 2017 to 2025 and reach US$42.5 bn by the end of 2025. The increasing awareness regarding the harmful effects of aerated drinks is also expected to shift the preference of consumers towards coffee, which subsequently, is anticipated to propel the worldwide market for instant coffee in the near future.

instant coffee market

Retail Stores to Continue being Primary Distribution Channel for Instant Coffee

B2B, such as hotels and restaurants, and retail stores, both online and offline, are the primary distribution channels utilized by instant coffee vendors. Retail stores sold a comparatively high amount of instant coffee than B2B channel in 2016. The availability of a wide range of instant coffee and attractive offers and discounts directly from the vendors have prompted consumers to buy from retails stores and this trend is likely to remain so over the forthcoming years. Departmental stores and hypermarkets and supermarkets are the main retail stores, where instant coffee is available for offline sales.

Asia Pacific to Retain Dominance in Global Instant Coffee Market

Geographically, the global market for instant coffee has been categorized into Latin America, North America, Asia Pacific, the Middle East and Africa, Western Europe, and the Rest of the Europe. With a share of 35.7%, Asia Pacific dominated the overall market in 2016 and is expected to remain on top over the next few years. The rising interest of consumers for instant coffee in China and India has been driving the market for instant coffee in Asia Pacific. Although tea is culturally more significant in this region, the easy preparation method of instant coffee is stimulating its uptake here, aiding the market extensively.

Among others, the demand for instant coffee is particularly high in the Rest of Europe. Countries, such as Poland, Russia, and Bulgaria, exhibit a considerably high demand rate, which is estimated to continue to rise in the years to come, retaining the second position in the global instant coffee market. North America, on the other hand, is expected to experience a decline in the demand for instant coffee in the near future because of a greater preference for filter coffee. The new line of machines and capsules that pours cold carbonated drinks, being the latest trend in North America, also indicates a bumpy ride for the market for instant coffee in this region over the coming years.

The global market for instant coffee is highly consolidated. Nestlé S.A., Starbucks Corp., Jacobs Douwe Egberts, Unilever Plc., and Tata Global Beverages are the leading vendors of instant coffee across the world. The other prominent players in this market are Strauss Group Ltd., Matthew Algie & Co. Ltd., The  Kraft Heinz Co., Tchibo coffee, and Keurig Green Mountain.

Global Instant Coffee Market: Overview

Coffee is a popular beverage on the global platform. Being the most popular beverage, this product is the second most traded commodity in the world after crude oil. On the other hand, Brazil, India, Chile, Argentina are the largest producer of coffee in the world. Ethnicity and culture plays a major role in the consumption of coffee on a global level. Since 1910, the popularity of instant coffee has also taken a steady growth in the market where people from the tea consuming nations are slowly getting acquainted to consume this beverage.

There has been a positive change in lifestyle of people in developing nations, with youngsters heavily adopting the western culture. Countries like India, China, and a few Middle Eastern countries are seeing a transition to heavy consumption of coffee over tea. Consumers with life style seek beverages that can be easily prepared and are pocket-friendly as well. Instant coffee not only maintains the aroma and flavor of the drink but also gives a branded experience to consumers. The impact of this driver is medium in the short run and is expected to be high by the end of the forecast period.

Increasing competition in the global market is driving leading companies to undertake intensive research and development. In order to have a balanced product portfolio in the market, leading players like Starbucks and Nescafe are constantly innovating and trying to deliver a brand rich experience to consumers. The Fair Trade concept of producing coffee in underdeveloped countries is also adding to the competition in the global market.

Global Instant Coffee Market: Geographical Analysis

The convenience of preparing the drink due to the ease in its availability has driven the market for this product heavily. Traditional coffee or whole bean coffee machines are usually implanted in most of the households of the major coffee drinking nations. On a recent research, UK has contributed to highest instant coffee consumption in the Western Europe. Instant coffee is easy to prepare and there is no hassle of disposing off the waste, as in the case of the filter coffee. Moreover, the introduction of instant coffee in the market by leading players such as Nestle, Jacobs Douwe Egberts and others are promoting the usage of sachets and jars that will be convenient in preparing coffee quickly.

Millennials are driven by convenience and quality products even in India and China, and they are ready to pay a higher price for a rich experience. However, Instant coffee faces a major setback due to the consumption pattern among the population in geographical regions such as North America, Western Europe and Latin America preferred filter coffee over instant coffee.  Consumers in this countries prefer filter coffee because of their traditional habit of accepting coffee as a drink that has the true properties of it as a caffeinated beverage. Furthermore, the hassle of preparing filter coffee from the whole bean is hefty, but the original flavor and aroma lies in the espresso shot which comes from the coffee machines, usually installed in most of the households and other industrial areas in these countries.  Due to these factors, the impact of this restraint is high currently and is expected to be medium by the end of the forecast period.

The global instant coffee market is segmented into two types of packaging- Jars and sachets. In terms of distribution channel the market segmented by B2B and retail. B2B distribution channel is further segmented by hotels, restaurant and others. Retail distribution channel is further segmented by online and offline. Offline retail distribution channel is segmented by departmental store, super and hyper market and others.

Global Instant Coffee Market: Competitive Landscape

In order to get a better understanding of the global instant coffee market, a key trends analysis has been included for all the segments. In addition, the market players in the instant coffee market have also been profiled. The leading players in the market include. Nestle S.A. (Vevey, Switzerland), Starbucks Corporation. (Seattle, Washington, U.S), Jacobs Douwe Egberts (DK Amsterdam, Netherlands), Strauss Group Ltd. (Petah Tikva, Israel), Matthew Algie & Company Ltd (London, U.K), The Kraft Heinz Company (Illinois, U.S.), Tata Global Beverages (Kolkata, West Bengal), Tchibo Coffee (Hamburg, Germany), Keurig Green Mountain.(Vermont, U.S.) and Unilever Plc. (London, U.K.) among others.

The global instant coffee market can be segmented as follows:-

By Distribution Channel

  • B2B
    • Hotel
    • Restaurant
    • Others
  • Retail
    • Online
    • Offline
      • Departmental Stores
      • Hyper and Super Market
      • Others

By Packaging Type

  • Jars
  • Sachets

By Geography

  • North America
    • U.S.
    • Rest of North America
  • Western Europe
    • U.K.
    • Germany
    • France
    • Netherland
    • Rest of Western Europe
  • Rest of Europe
    • Russia
    • Poland
    • Bulgaria
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • Middle East and Africa
    • UAE
    • South Africa
    • Rest of Middle East and Africa
  • Latin America
    • Brazil
    • Rest of Latin America