Instant Camera, also known as polaroid camera is a user friendly instant camera that generates photo on the spot. The camera uses self-developing film which prints the pictures clicked from the camera itself. Instant camera developing process combines colors similar to side film. Similar to traditional photo films, instant cameras contains layers of light-sensitive grains that are arranged in plastic sheet. The film contains additional layers that carries all the necessary chemical for photo development process. Instant cameras are getting wide popularity among the consumers with varied designs, color options etc.
The global instant camera market is anticipated to grow at an exponential rate in near future. The biggest selling point of instant camera is its ability to take and print photo instantly which is anticipated to drive the demand for instant camera market. Growing trend of photography where young girls and women consider instant camera as fashionable tool for self-expression is another factor boosting the demand of instant cameras. Additionally, increasing tourism coupled with growing photoshoot across various regions worldwide is expected to boost the demand for instant camera market. Furthermore, the rising trend of storing photographs in tangible forms, in frames and albums is also anticipated to boost the demand for instant camera market. Introduction of instant cameras in the online platform has been key growth driver for the instant camera market. However, substitute of instant cameras is one of the key restraining factor for the growth of instant camera market. Digital cameras such as point-and-shoot, DSLRs, mirrorless lens cameras and mobile phones etc. gives hindrance for the growth of instant camera market. However, technological advancement in the instant cameras is one of the factor for the growth of instant camera market.
One of the latest trend in instant camera market is advent of hybrid instant cameras. Hybrid instant cameras are equipped with the digital image sensor and digital image processing technology that is quite similar to technologies used in DSLRs. In line with that FUJIFILM Corporation in September 2018 introduced Hybrid Instant Camera, “Instax SQUARE SQ20” that is equipped with motion mode and digital image processing capabilities etc.
The global instant camera market can be segmented based on lenses type, end use application, distribution channel and region. Based on lenses type, the global instant camera market can be segmented into retractable and non-retractable instant cameras. Retractable lenses can easily be zoomed in and out for better picture quality whereas non-retractable camera lenses have fixed lenses. Based on end-use application, the global instant camera market can be segmented into individual and commercial usage. Commercial usage of instant camera are expected to be more compared to individual use. According to distribution channel, the global instant camera market can be segmented into online and offline. Online segment can be bifurcated into company owned sites and third party websites whereas offline segment can further be bifurcated into supermarkets & hypermarkets, specialty stores and retail stores. Based on region, the global Instant Camera market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe is expected to acquire greater market share compared to other regions globally owing to acceptance of more trendy and fashionable cameras.
Prominent players operating in the global impact sockets market include Fujifilm Holdings Corporation (Japan), The Eastman Kodak Company (U.S.), Lomographische AG (Austria), Plr Ip Holdings (U.S.), MiNT Camera (Hong Kong), Leica Camera GmbH (Germany), Hewlett-Packard Inc. (U.S.), Kickstarter, PBC (Rolleiflex) (U.S.) etc. All these players contends with each other in order to attain the competitive advantage in the market. Technological advancement and geographical presence plays an important role in attaining the competitive edge in the market.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.