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Along with the increasing awareness regarding the health benefits of instant beverage premixes, the ease of usage offered by them is also fueling the demand for these premixes significantly across the world. The growing number of working people, who do not have time to cook, are increasingly relying on readymade preparations to feed themselves. This factor has emerged as the key driving force behind the rising demand for instant beverage premixes. Analysts expect this trend to remain steady over the coming years. 

In 2014, the global opportunity in the instant beverage premixes market stood approximately at US$60 bn. increasing at a CAGR of 5.70% during the period from 2015 to 2021, it is expected to touch US$85.8 bn by the end of 2021.

Asia Pacific to Experience Slight Decline in Market Share

The global market for instant beverage premix spreads across Europe, North America, Asia Pacific and the Rest of the World. In terms of revenue, Asia Pacific emerged as the key contributor in 2014 with a share of 34.4% in the overall market. The growing demand for these premixes in countries such as China and India has been boosting their sales in this region since the last few years.

By 2021, the Asia Pacific instant beverage premix market is likely to grow to touch US$27.7 bn, retaining the region’s leadership. The growing influence of developed countries and the rising disposable income of people in Asia Pacific is anticipated to drive up sales of these premixes in the region. However, a slight decline is expected in the market share of Asia Pacific in the coming years.

Europe emerged second in the overall market in 2014 with a revenue of US$16.9 bn. The development of distribution channels and the increasing interest of consumers in instant beverage premix is influencing this regional market positively.




Instant Coffee to Continue to Witness Most Prominent Demand

Among all premixes, instant coffee is experiencing the strongest demand across the world. Since coffee has been the most preferred beverage across the world for quite some time, its instant counterpart has capitalized significantly over its widespread popularity. In 2014, the opportunity in instant coffee premix was worth US$30.4 mn. Analysts project this segment to remain the most popular amid all segments throughout the forecast period.

Instant tea has also gained considerable attention from beverage consumers around the world. The extensive popularity of tea in several Asian countries, such as China and Japan, has been propelling the sale of instant tea premixes substantially in the recent times.

Ito En Ltd., Keurig Green Mountain Inc., The Republic of Tea Inc., Dunkin’ Brands Group Inc., Suntory Beverage & Food Ltd., Starbucks Corp., The Coca-Cola Co., PepsiCo Inc., Monster Beverage Co., and Ajinomoto General Foods Inc. are the key participants in the global market for instant beverage premix.

Instant Beverages Premix Market: Snapshot

Rising number of health conscious population has positively affected the expansion of operations and growth in revenue generation in instant beverages premix market. Awareness regarding the high amount of sugar in premade and ready to consume beverages has led to an increased demand for sugar-free and nutritious instant beverages. Moreover, growth of online retail platforms and technologically advanced distribution network with efficient supply chain logistics has boosted the demand in instant beverages premix market. Online retail platforms such as Amazon, Wal-Mart, and eBay have provided substantial growth opportunities for global instant beverages premix in recent years.

Instant beverages enjoy popularity owing to their easy to use properties. They hardly require any kind of added equipment to process and acquire the consumable product and take very little effort to be consumption-ready. Instant beverages can be prepared with adding the ‘premix’, a mixture of essential components that offer taste, fragrance, and nutrition, to water or milk. Instant beverages premix products are usually available in powder form. They help in boosting the metabolism, enhance functioning abilities by providing nutrient-rich ingredients, and provide the consumers with healthy solution for their hydration needs.

Instant beverages premix market is broadly categorized in segments based on product type, application, region, and company. Product type segments in the market include instant tea, instant milk, instant health drinks, instant soups, and instant coffee. Instant tea and instant coffee are two of the largest consumer segments in the market. In 2014, instant tea segment was accounted for largest market share in terms of volume. Increasing adoption of instant beverages in various corporate sectors is anticipated to further the growth of the market in coming years.

Manufacturers and players in instant beverages premix market are focused on developing new types of instant beverages with high nutritional value that can cater to a wider range of consumers worldwide. Inclusion of organic and all-natural ingredients is anticipated to drive the demand in the market in coming years. Development of instant health beverages, such as instant protein shakes is anticipated to further the demand in the market.

The research report on global instant beverage premix market presents a comprehensive analysis of the market including the historical data and forecast figures. The report further elaborates on the demand and supply approach, manufacturing capacities, product segmentation, recent developments, and vendor analysis of the global instant beverage premix market. The study also includes market drivers, opportunities, restraints, and challenges to be faced in the global market.

According to the research study, the growing awareness among the population regarding health is one of the major factors that is projected to fuel the growth of the global instant beverage premix market in the coming years. The booming online retail industry has given the global instant beverage premix market a steep boost in recent years. As a result, the global instant beverage premix market is growing at a significant rate.

The research study has also added valued inputs and strategic recommendations from professionals and industry experts, coupled with the use of various analytical tools such as Porter’s five forces analysis, SWOT analysis, and value chain analysis, to determine the growth factors and opportunities of the global instant beverage premix market.

Overview of the Instant Beverage Premix Market 

In 2014, the global market for instant beverage premix market was worth US$59.38 bn and is estimated to reach a value of US$85.80 bn by the end of 2021. The market is projected to register a healthy 5.70% CAGR between 2015 and 2021. Currently, Asia Pacific holds the largest market share in the global instant beverage premix market, followed by Europe. The Asia Pacific market is expected to remain in this position between 2015 and 2021.

Based on the product type, the global market for instant beverage premix has been divided into instant health drinks, instant tea, instant milk, instant coffee, soup, and others. Among all these types, in 2014, the instant coffee segment accounted for the largest share in the overall market in terms of revenue, followed by the instant tea segment. This hierarchy is expected to remain the same throughout the forecast period. The high demand for instant coffee can be attributed to the health benefits it provides. Moreover, the fresh and energetic feeling attained after consuming coffee is another factor driving the instant coffee segment. In terms of volume, in 2014, the instant tea segment accounted for the largest share in the global market, followed by the soup segment.

The growing online retail industry has played a crucial role in enhancing the distributing channels for several instant beverage premix products. The easy availability of these products on several websites such as Wal-Mart, eBay, and Amazon is further fueling the growth of the global instant beverage premix market. Innovative packaging designs and marketing strategies are other factors attracting several consumers, resulting in high growth of the market. Moreover, increasing disposable income in emerging economies and hectic schedule of consumers are also augmenting the growth of the market. However, entry of cheaper products is a key factor hampering the growth of the global instant beverage premix market.

Companies mentioned in the research report

The prominent companies operating in the global instant beverage premix market are The Republic of Tea, Inc., Suntory Beverage & Food Limited, PepsiCo Inc., Keurig Green Mountain, Inc., Ajinomoto General Foods Inc., Starbucks Corporation, The Coca-Cola Company, Dunkin’ Brands Group, Inc., and Monster Beverage Company, to name a few.

Key Segments of the Global Instant Beverage Premix Market:

Global Instant Beverage Premix Market: By Product Type

  • Instant Tea
  • Instant Milk
  • Instant Health Drinks
  • Instant Coffee
  • Soup
  • Others

Major regions analyzed under this research report are:

  • Europe
  • North America
  • Asia Pacific
  • Rest of the World

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

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Instant Beverage Premix Market

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