India Water Purifier Market: Snapshot
The growing awareness about the water-borne diseases has augmented the demand for water purifiers across India. The uptake of water purifying technology is also expected to increase as growing number of consumers are expected to realize the benefits of consuming cleaner water. Owing to these reasons, the India water purifier market is expected to reach a valuation of US$4.1 bn by the end of 2024 as against US$1.1 bn in 2015. During the forecast years of 2016 and 2024, the overall market is expected to register a CAGR of 15.4%.
Government Initiatives Push Consumers to Install Water Purifiers
India water purifier market is being fuelled by increasing awareness about the benefits of pure water, rampant urbanization, booming industrialization, and government initiatives through various policies and campaign about advantages of consuming clean water. Despite the strong market drivers, the challenge of educating the masses about the efficiency of these purifying technologies across rural India is expected to restrain the market. A huge chunk of the population still relies on boiling water to ensure purification. However, the rising adoption of water purifier in urban areas of India is anticipated to open up lucrative opportunities in the market.
RO Water Purifiers Win Dominant Share in Overall Market
The various technologies available in the India water purifier market are gravity purifier, RO purifier, UV purifier, sediment purifier and water softener. The RO technology held a lion’s share of about 37% of the total market in terms of revenue, in 2015. Analysts anticipate that the gravity purifier is expected to exhibit a steady growth rate during the forecast period as the rural areas of India will incline towards using this technology. On the other hand, the water softener technology will register continuous growth as growing number of consumers are investing in RO and UV technology.
The various accessories sold in the market are faucet mount, water dispenser, under sink filter, pitcher filter, and shower filter. In 2015, water dispenser held a leading share in the overall market, accounting for nearly 30% of it. In the coming few years, the pitcher filter and under sink filter are also projected to show a noticeable growth rate.
Household Consumers to Show Interest in Water Purifiers during Forecast Period
The three end users of water purifier technologies are the household, industrial, and commercial sector. In 2015, the household segment accounted for a share of 55% of the overall end-user segment. This segment is expected to retain its dominance in the coming years as the demand for affordable and clean water in India household continues to be on the rise. Additionally, the demand for commercial water purifier technologies and solutions will also gain momentum as several small shops, cafés, and public places in India are complying to government initiatives of creating an availability of purified water across the country.
The key players operating in the India water purifier market are Whirlpool India Ltd. Hi-Tech RO Systems, Essel Nasaka, Eureka Forbes, Kent Ro system Ltd., Godrej Industries Ltd., Panasonic India Pvt. Ltd., Brita GmbH and Kaz USA, Inc. The market is quite consolidated due to the presence few leading players. However, in the coming years, the competition is expected to get stiffer due to the introduction of several small and local players.
India Water Purifier Market: Overview
India is a long-time sufferer of water accessibility, scarcity, and quality problems, especially on the part of its hilly terrains and remote villages. This is prophesied to be a ready growth platform for players to capitalize on. Additionally, foreign government bodies joining hands with the government of India could provide a strong boost to the India water purifier market. For instance, the Sverdlovsk Russian region and India have agreed upon a few water purification and treatment projects to address the water needs in the country.
According to the researchers, the India water purifier market could be divided as per three important parameters, i.e. technology, accessories, and end user. It is vital to understand the growth of each segment in order to channelize the business in the right direction.
The authors of the report have explored every possible aspect of the India water purifier market with a view to provide a magnifying analysis of top factors such as those related to growth, restraints, and opportunities.
India Water Purifier Market: Trends and Opportunities
The demand for water purifying technologies in India is expected to see a significant rise as household and other consumers become increasingly aware about the different types of pathogens and impurities present in the water supplied to them. This awareness backed up several government initiatives implemented to deal with citizen safety has researched to be quite pronounced in the remote and underprivileged locations of the country. As more number of consumers become aware about water-borne diseases spread through the portable use of water, the more the demand in the India water purifier market is predicted to augment.
Of all the three principal end users in the India water purifier market, household could rake in a colossal revenue while riding on a double-digit CAGR because of the elevating want for pure and affordable portable water. While there are multiple technologies making a mark in the market, ultraviolet (UV) purification and reverse osmosis (RO) purification are envisioned to showcase a significant growth due to their maximum purification capability. With the help of the membrane technology, RO purification can eradicate germs and various forms of dissolved salts from water. As a result, the RO technology is foretold to register a telling growth in the industry.
India Water Purifier Market: Geographical Analysis
The urban areas of India are prognosticated to become healthily aware about the use of water purifiers in the coming years. However, it is the rural locations that could suffer ignorance and restrict them from using the latest forms of water purification technology. However, besides the government, various multinational and private firms have taken the responsibility to bring water purifiers to each and every home in rural India. Moreover, there are awareness programs and initiatives being implemented to educate the rural population of the country. Another challenge could be the varying water textures that makes it challenging to purify water at different levels. Nonetheless, there are technologies being formulated that could counter challenge by catering to the need of eliminating total dissolved salts (TDS) in region-specific types of water.
India Water Purifier Market: Companies Mentioned
Kent RO System Ltd and Eureka Forbes were envisaged to be the two lone leading players in the India water purifier market in 2015. The entry of numerous small as well large companies could mean a tangible growth for the consolidated market. Players in the country-wide market could take to two key strategies, viz. providing pure and affordable water to the community and offering exceptional services, to cement their position in the industry. Ion Exchange (India) Ltd., Livepure Private Ltd., and Hindustan Unilever Ltd. could be the other dominating players in the market.
Market segmentation based on geography:
- North America
- Asia Pacific
- Rest of the World
This report gives access to decisive data, such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report include:
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments