India Water Purifier Market: Snapshot

The growing awareness about the water-borne diseases has augmented the demand for water purifiers across India. The uptake of water purifying technology is also expected to increase as growing number of consumers are expected to realize the benefits of consuming cleaner water. Owing to these reasons, the India water purifier market is expected to reach a valuation of US$4.1 bn by the end of 2024 as against US$1.1 bn in 2015. During the forecast years of 2016 and 2024, the overall market is expected to register a CAGR of 15.4%.

Government Initiatives Push Consumers to Install Water Purifiers

India water purifier market is being fuelled by increasing awareness about the benefits of pure water, rampant urbanization, booming industrialization, and government initiatives through various policies and campaign about advantages of consuming clean water. Despite the strong market drivers, the challenge of educating the masses about the efficiency of these purifying technologies across rural India is expected to restrain the market. A huge chunk of the population still relies on boiling water to ensure purification. However, the rising adoption of water purifier in urban areas of India is anticipated to open up lucrative opportunities in the market.

india water purifier market

RO Water Purifiers Win Dominant Share in Overall Market

The various technologies available in the India water purifier market are gravity purifier, RO purifier, UV purifier, sediment purifier and water softener. The RO technology held a lion’s share of about 37% of the total market in terms of revenue, in 2015. Analysts anticipate that the gravity purifier is expected to exhibit a steady growth rate during the forecast period as the rural areas of India will incline towards using this technology. On the other hand, the water softener technology will register continuous growth as growing number of consumers are investing in RO and UV technology.

The various accessories sold in the market are faucet mount, water dispenser, under sink filter, pitcher filter, and shower filter. In 2015, water dispenser held a leading share in the overall market, accounting for nearly 30% of it. In the coming few years, the pitcher filter and under sink filter are also projected to show a noticeable growth rate.

Household Consumers to Show Interest in Water Purifiers during Forecast Period

The three end users of water purifier technologies are the household, industrial, and commercial sector. In 2015, the household segment accounted for a share of 55% of the overall end-user segment. This segment is expected to retain its dominance in the coming years as the demand for affordable and clean water in India household continues to be on the rise. Additionally, the demand for commercial water purifier technologies and solutions will also gain momentum as several small shops, cafés, and public places in India are complying to government initiatives of creating an availability of purified water across the country.

The key players operating in the India water purifier market are Whirlpool India Ltd. Hi-Tech RO Systems, Essel Nasaka, Eureka Forbes, Kent Ro system Ltd., Godrej Industries Ltd., Panasonic India Pvt. Ltd., Brita GmbH and Kaz USA, Inc. The market is quite consolidated due to the presence few leading players. However, in the coming years, the competition is expected to get stiffer due to the introduction of several small and local players.

India Water Purifier Market: Covid 19 Impact

The outbreak of the COVID-19 pandemic has had a profound effect on the overall growth of the India water purifier market. Initially, the market was hit by the nationwide curfew and strict lockdowns. With restriction on movement and other activities, the demand for the product went down considerably. However, with new information coming out from the regulatory authorities and sudden spike in demand for improved hygiene across the nation has helped the development of water purifier market in India.

With the growing number of cases, detection and treatment of the COVID-19 virus took a greater precedence over other diseases. Regulatory and healthcare authorities advised and urged the nation to stay indoors and maintain high levels of hygiene. This prompted the end users to install new water purifiers or upgrade the new ones. Naturally, the growing demand helped drive the market development in the peak months of the COVID-19. The situation is about to resume back to the normal as there are hopes of vaccine. Gradual opening up of the economy in India is projected help the current growth of the India water purifier market.  The companies in the India water purifier market are projected to benefit from the gradual economic recovery and the end user industry demand. Moreover, with gradual ramping up of production, the growth of the market in the coming months is expected to be on the positive side.

India water purifier market is being fuelled by increasing awareness about the benefits of pure water, rampant urbanization, booming industrialization, and government initiatives through various policies and campaign about advantages of consuming clean water. Despite the strong market drivers, the challenge of educating the masses about the efficiency of these purifying technologies across rural India is expected to restrain the market. A huge chunk of the population still relies on boiling water to ensure purification. However, the rising adoption of water purifier in urban areas of India is anticipated to open up lucrative opportunities in the market.

India Water Purifier Market: Overview

India is a long-term sufferer of water shortage, and quality issues, particularly with respect to its bumpy territories and remote towns. This is forecasted to be a prepared development stage for players to gain by. Moreover, remote government bodies holding hands with the administration of India could give a solid lift to the India water purifier market. For example, the Sverdlovsk Russian area and India have settled upon a couple of water purging and treatment ventures to address the water needs in the nation. As per the analysts, the India water purifier market could be isolated according to three vital parameters, i.e. innovation, frill, and end client. It is imperative to comprehend the development of each fragment so as to channelize the business the correct way.

The majority of the drinking wellsprings of water contain an abnormal state of dangerous elements because of spillage of overwhelming industrial contamination and rural activities. Lead is the most widely recognized harmful material found in drinking water and can cause mind and nerve harm.

India Water Purifier Market: Trend and Opportunities

The interest for water cleansing advancements in India is relied upon to see a noteworthy ascent as family unit and different buyers turn out to be progressively mindful about the distinctive kinds of pathogens and pollutions exhibit in the water provided to them. This awareness moved down a few government activities executed to manage national wellbeing has examined to be very articulated in the remote and underprivileged areas of the nation. As more number of buyers wind up noticeably mindful about water-borne sicknesses spread through the convenient utilization of water, the more the request in the India water purifier market is anticipated to enlarge.

Of all the three essential end clients in the India water purifier market, family could round up a huge income while riding on a twofold digit CAGR as a result of the raising need for unadulterated and reasonable convenient water. While there are different advancements making a stamp in the market, bright (UV) refinement and reverse osmosis (RO) filtration are imagined to feature a noteworthy development because of their most extreme sanitization ability. With the assistance of the layer innovation, RO decontamination can annihilate germs and different types of broke down salts from water. Therefore, the RO innovation is anticipated to enroll a telling development in the business.

India Water Purifier Market: Geographical Analysis

Slowly and gradually the urban areas of India are getting much more aware about the usage of varied water purifiers in the coming years. Notwithstanding, it is the provincial areas that could experience the ill effects of utilizing the most recent types of water sanitization innovation. In any case, other than the legislature, different multinational and private firms have assumed the liability to convey water purifiers to every single home in provincial India. In addition, there are mindfulness projects and activities being executed to instruct the provincial populace of the nation. Another test could be the fluctuating water textures that makes it trying to sanitize water at various levels. In any case, there are advancements being done that could counter test by taking into account the need of disposing of total dissolved salts (TDS) in specific regions of water types.

India Water Purifier Market: Companies Mention

Eureka Forbes, Ion Exchange, Adhunik, Aqua fresh, Filmtech, Kelvinator Quanta, LG Electronics, Mannya Grand Plus, Okaya, Panasonic, Sajal, Ventair, Hindustan Unilever, Kent RO, Whirlpool, TATA Chemical, 3M, Apex, Expert, Godrej, Krona Liquetac, Livpure pep plus, Nasaka Xtra, Own, Propello Uno, and Secure Water Purifier are some of the major firms dominating the Indian water purifier market.

1. Preface
     1.1. Market Definition and Scope
     1.2. Market Segmentation
     1.3. Key Research Objectives
     1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary 

4. Market Overview
     4.1. Introduction
            4.1.1. Product Definition
            4.1.2. Industry Evolution / Developments
     4.2. Key Market Indicators
            4.2.1. Water-borne Disease
            4.2.2. Water and Sanitation Infrastructure  
     4.3. Market Dynamics
            4.3.1. Drivers
            4.3.2. Restraints
            4.3.3. Opportunity
     4.4. G India Water Purifier Market Analysis and Forecasts, 2014 – 2024 
            4.4.1.  Market Revenue Projections (US$ Mn) 
     4.5. Water Purifier Market – India Supply Demand Scenario
     4.6. Porter’s Five Force Analysis
            4.6.1. Value Chain Analysis : List of Manufacturers, Distributor, Service Provider
            4.6.2. List of Active Market Participants (suppliers/distributors/manufacturers/vendors)
     4.7. Market Outlook

5. India Water Purifier Market Analysis and Forecasts, By Technology
     5.1. Introduction & Definition
     5.2. Key Findings / Developments
     5.3. Key Trends
     5.4. Market Size (US$ Mn) forecast By Technology, 2014 – 2024 
            5.4.1. Gravity Purifier
            5.4.2. RO Purifier
            5.4.3. UV Purifier
            5.4.4. Sediment Purifier
            5.4.5. Water Softener
     5.5. Market Attractiveness By Technology

6. India Water Purifier Market Analysis and Forecasts, By Accessories 
     6.1. Introduction & Definition
     6.2. Key Findings / Developments
     6.3. Key Trends
     6.4. Market Size (US$ Mn) Forecast By Accessories, 2014 – 2024 
            6.4.1. Pitcher Filter
            6.4.2. Under Sink Filter 
            6.4.3. Shower Filter
            6.4.4. Faucet Mount
            6.4.5. Water Dispenser  
     6.5. Market Attractiveness By Machine Size

7. India Water Purifier Market Analysis and Forecasts, By End-User 
     7.1. Introduction & Definition
     7.2. Key Findings / Developments
     7.3. Key Trends
            7.3.1. India Water Purifier Market Analysis and Forecasts, By End-User 
                     7.3.1.1. Industrial
                     7.3.1.2. Commercial
                     7.3.1.3. Household
            7.3.2. Exotic Metal and Non-traditional Material Cutting, 2014 – 2024 (US$ Mn & Million Units)
     7.4. Market Attractiveness By Application

8. Competition Landscape
     8.1. Market Player – Competition Matrix (By Tier and Size of companies)
     8.2. Market Share Analysis By Company (2015)
     8.3. Company Profiles 
            8.3.1. Hindustan Unilever Ltd. 
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.2. Kent RO System Ltd.
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.3. Ion Exchange
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.4. Tata Chemicals Ltd.
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.5. Whirlpool India Ltd.
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.6.  Hi-Tech RO Systems
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.7. Essel Nasaka
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.8. Godrej Industries Ltd.
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.9. Panasonic Corporation
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.10. Livpure Private Ltd.
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.11. Brita GmBH
Overview
Financials
Recent Developments
Strategy
SWOT Analysis
            8.3.12. Kaz USA, Inc. 
Overview
Financials
Recent Developments
Strategy
SWOT Analysis

9. Key Takeaways 

List of Tables    

Table 1: India Water Purifier Market Forecast, By Technology 2014–2024 (US$ Mn)
Table 2: India Water Purifier Market Forecast, By Accessories, 2014–2024 (US$ Mn)
Table 3: India Water Purifier Market Forecast, By End-user, 2014–2024 (US$ Mn)

 

List of Figures

Figure 1: Market Revenue Projections, 2014 - 2024 (US$ Mn)
Figure 2: Market Value Share by Technology (2016)
Figure 3: Market Value Share by End User (2016)
Figure 4: Market Value Share by Accessories (2016)
Figure 5: India Water Purifier Market Value Share Analysis, By Technology, 2016 and 2024
Figure 6: India Water Purifier Market Revenue, Gravity Purifier
Figure 7: India Water Purifier Market Revenue, Ro Purifier
Figure 8: India Water Purifier Market Revenue, UV Purifier
Figure 9: India Water Purifier Market Revenue, Sediment Purifier
Figure 10: India Water Purifier Market Revenue, Water Softener
Figure 11: India Water Purifier Attractiveness Analysis, By Technology
Figure 12: India Water Purifier Market Value Share Analysis, By Accessories, 2016 and 2024
Figure 13: India Water Purifier Market Revenue, Pitcher Filter
Figure 14: India Water Purifier Market Revenue, Under Sink Filter
Figure 15: India Water Purifier Market Revenue, Shower Filter
Figure 16: India Water Purifier Market Revenue,, Faucet Mount
Figure 17: India Water Purifier Market Revenue, Water Dispenser
Figure 18: India Water Purifier Market Attractiveness Analysis, By Accessories
Figure 19: India Water Purifier Market Value Share Analysis, By End-User, 2016 and 2024
Figure 20: India Water Purifier Market Revenue, Industrial
Figure 21: India Water Purifier Market Revenue Commercial
Figure 22: India Water Purifier Market Revenue, Household
Figure 23: India Water Purifier Market Attractiveness Analysis, By End User

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Water Purifier Market