In-dash navigation systems are the embedded devices offered by automotive manufacturers in order to guide the user toward accurate locations and directions with the help of GPS (Global Positioning System). These systems provide information regarding exact location, real-time traffic, and weather forecast. The in-dash navigation system mainly consists of the display unit, antenna module, control module, and wiring harness.

Rise in demand of consumers for technologically advanced functions customized into a single unit is expected to be a key factor responsible for driving the in-dash navigation systems market during the forecast period. Furthermore, the ever-increasing production of vehicles and the increase in demand for light-weight vehicles are projected to boost the in-dash navigation systems market during the forecast period. Stringent norms imposed globally by the regulatory bodies on carbon emissions of automotive are also anticipated to promote the growth of in-dash navigation systems, which enable the driver of the vehicle to opt for the shortest possible route in order to reach the destination and thus, in the process, reduce vehicular emissions.

Based on technology, the in-dash navigation systems market can be segmented into: 2D maps and 3D maps. Any standard model of a vehicle is usually equipped with 2D maps, while the 3D map technology is more sophisticated, and thus, more expensive. In terms of component, the in-dash navigation market can be divided into: display unit, control module, antenna module, and wiring harness.

Based on vehicle type, the in-dash navigation systems market can be classified into: passenger vehicles (PV) and commercial vehicles (CV). Passenger vehicles include hatchback cars, sedans, multi- purpose vehicles (MPV), and sport utility vehicles (SUV). Commercial vehicles include light-weight commercial vehicles (LCV) and heavy commercial vehicles (HCV).

Based on the mode of operation of vehicles, the in-dash navigation systems market can be segmented into: autonomous vehicles and semi-autonomous vehicles. An autonomous vehicle is one which can drive itself from the starting point to the predetermined destination in autopilot mode, using various in-built technologies and sensors, such as adaptive cruise control, active steering (steer by wire), anti-lock braking system (brake by wire), GPS navigation technology, laser, and radar. A semi-autonomous vehicle, on the other hand, requires the presence of a human driver to drive it while navigation is carried out by means of the navigation system. An autonomous vehicle requires a more powerful and technologically advanced navigation system than a semi-autonomous vehicle, owing to the absence of a human driver in the former.

By propulsion system, the in-dash navigation systems market can be categorized into: internal combustion engine (ICE), electric propulsion, and hybrid propulsion. An internal combustion engine vehicle includes a motor which converts chemical energy into mechanical energy. An electric propulsion engine makes use of an on-board rechargeable energy storage system. A hybrid engine vehicle combines internal combustion and electric engines, but the electric battery is recharged completely by waste heat and energy from the conventional engine when the car is decelerating, due to which it does not need to be plugged into an external source of energy at all.

Based on geography, the in-dash navigation systems market can be segmented into: North America, Europe, Asia Pacific, and Rest of the World (ROW). Asia Pacific accounts for the major share of the global in-dash navigation systems market, owing to the high adoption rate of in-dash navigation systems and the booming automotive sector leading to an increased production of vehicles with in-dash navigation systems, especially in China and India.

Some  of  the  key  players  in  the  global  in-dash  navigation  systems  market  are: Alpine Electronics, Inc., Clarion Co. Ltd., Continental Ag, Delphi Automotive LLP., Denso Corporation, Garmin Ltd., Harman International, Luxoft, Mitsubishi Electric Corporation, Pioneer Corporation, Robert Bosch Gmbh.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

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