In-vehicle Infotainment Systems Market

In-vehicle Infotainment Market – Overview

The global in-vehicle infotainment market is estimated to grow at a favorable rate from 2021 to 2031 (forecast period). The sharp rise of vehicle electrification is expected to propel the global in-vehicle infotainment market. The growing awareness and demand for safety and comfort in vehicles among users are also projected to boost market expansion. Moreover, the rising use of connected cars and autonomous vehicles is expected to bolster the global in-vehicle infotainment market growth. An increase in government regulatory norms linked to safety is anticipated to provide growth prospects to the global market. Furthermore, the strong use of smartphones and cloud services is expected to aid the global in-vehicle infotainment market growth.

In-vehicle Infotainment Market – Competitive Landscape

Key players in the global in-vehicle infotainment market are Alps Alpine Co Ltd (Japan), Harman International (US), Robert Bosch GmbH (Germany), Panasonic Corporation (Japan), and Continental AG(Germany). These firms used new product introductions, collaborations, and joint ventures to achieve momentum in the worldwide in-vehicle infotainment market.

Harman International acquired Apostera, a firm that develops mixed reality (MR) and augmented reality (AR) software, in February 2022. Harman's acquisition aims to broaden its automotive product portfolio by developing MR and AR technologies. AR can be used for head-up displays and infotainment systems.

In-vehicle Infotainment Market – Trends and Opportunities

The worldwide in-vehicle infotainment market is expected to be driven by growing automotive sales and production and rising demand for smart infotainment in base models. Moreover, improving consumer living standards, fueled by increasing disposable income levels, have boosted demand for luxury and premium vehicles in both developing and developed economies. As a result, some automakers are extending their manufacturing and delivery networks to fulfill rising demand. Furthermore, the growing trend of vehicle customization for high-end comfort and convenience is projected to propel the global in-vehicle infotainment market.

The increased emphasis on driver safety and comfort, especially in commercial vehicles with long travel distances, has resulted in the rapid deployment of in-vehicle infotainment systems. Moreover, the use of navigation and vehicle control units in commercial vehicles helps to reduce response time during emergencies, minimizing the danger of accidents. Aside from that, some automakers are introducing low-cost infotainment systems, hence enhancing product affordability. Furthermore, the increasing adoption of smartphones, combined with strong internet connectivity, is expected to boost the worldwide in-vehicle infotainment market. Additionally, technical improvements in the sector have resulted in the creation of infotainment systems with novel features such as in-car Wi-Fi, speech recognition, driving assistance, etc.

Industry players are constantly investing in R&D operations to enact change in the in-vehicle infotainment market. For example, in 2020, Mercedes-Benz released MBUX, an innovative multimedia infotainment system that provides consumers with real-time information about the pandemic. Users will be able to navigate to the nearest COVID-19 testing locations using the infotainment system.

In-vehicle Infotainment Market – Regional Landscape

The Asia Pacific in-vehicle infotainment market is expected to grow during the forecast period. Factors such as rising GDP, infrastructure investments, rising per capita income, a growing preference for comfort and leisure, and government FDI programs have increased potential for advanced infotainment services across Asia Pacific. The region's major automotive and semiconductor manufacturers are working on creating advanced electronic and semiconductor solutions to provide customers with secure, dependable, and performance-oriented in-vehicle infotainment.

Moreover, governments throughout Asia Pacific are emphasizing on domestic production of automobile components and vehicles. For example, China launched "Made in China 2025," which is assisting domestic automakers in competing with multinational automakers.

The in-vehicle infotainment market in North America is anticipated to expand during the forecast period. The rising popularity of voice recognition technologies and driver distraction mitigation systems is likely to propel the regional market forward.