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In-mold Decorating (IMD) is a process of decorating plastic components or parts during the plastic injection molding cycle. IMD, when combined with the molding process, increases durability, creates design flexibility, and decreases manufacturing cost. IMD is useful on products with high durability and long life span. It is used in toys, appliances, medical devices, lawn and garden equipment, computer components, food packaging cups, instrumental panels, storage containers, plastic housing, telecommunication devices, and automotive components. IMD enhances the products’ aesthetic appeal, provides important safety information to consumers, and increases brand awareness of the products.

The global In mold Decorating Market can be segmented based on film, end-user, and region. In terms of films, the In mold Decorating market can be categorized into PP, ABS, PC, ABS/PC, ASA, SAN, PMMA, and PBT.  Demand for PC films for IMD application is expected to rise significantly as they provide certain benefits such as high light transmission quality, high durability, and superior ink adhesion. Based on end-user, the In mold Decorating market can be divided into automotive, electronic appliances, medical devices, and telecommunications. Demand for IMD in automotive interior components is expected to increase significantly during the forecast period as it offers various advantages such as flexibility in producing 3D images with more color options, cost effectiveness compared to counter-parts, and recyclability.

IMD provides various benefits over traditional methods such as pad printing, pressure sensitive labelling, and direct printing. It offers greater ink opacity and is more economical for greater color options compared to traditional methods. It is more durable and tamper proof and provides enhanced 3D effects with a finer finish compared to counter-parts. IMD provides high quality impressive graphics and high abrasion and chemical resistance. In addition, it eliminates the need for costly and environmentally unfriendly solvent-based adhesives. It eases the method of applying graphics and labels on plastic component. Furthermore, IMD provides a wide range of colors, textures, effects, and graphics option for decorating labels. It is also capable of providing 3-D, flat, and curved labels for plastic components. All these factors are expected to drive the In mold Decorating market during the forecast period. IMD requires proper mold design and construction for accurate placement and reliability and often employs robotic automation as part of the process for increased speed and accuracy. This involves high investments, which may restrain the market during the forecast period. However, rise in interest for 3-D IMD designs with improved longevity of labels is expected to provide lucrative opportunities to manufacturers during the forecast period.

In terms of region, the global In mold Decorating Market can be segmented into North America, Asia Pacific, Europe, Latin America, and Middle East & Africa. Asia Pacific is a leading consumer of IMD, due to rise in demand for 3D IMD for automotive interior components applications. North America and Europe are also witnessing significant expansion in the In mold Decorating Market due to increase in demand for improved hard coated polyester films for consumer medical devices. Latin America and Middle East & Africa are comparatively new entrants in the In mold Decorating Market. The expansion of the In mold Decorating Market in these regions is slow due to lack of technology knowledge and heavy reliance on import of plastic raw materials.

Key players operating in the global In mold Decorating Market are Talbot Technologies Ltd, Sumitomo (SHI) Demag Plastics Machinery GmbH, Robotic Automation Systems, EVCO Plastics, and Hy-Tech Forming Systems USA, Inc. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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