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In-mold coatings are applied to molded parts during the molding process in order to improve foam chemistry, substrate adhesion, scruff resistance, color retention, UV stability, durability, overall appearance, and reduce or eliminate sub-skin defects of finished products. These coatings are used in automotive interior parts, protective padding, anti-fatigue mats, heavy equipment interior components, exercise equipment padding, and hydrotherapy pillow products. In-mold coatings are easy to apply. They eliminate the need for more expensive primers, topcoats, and multistep post-mold painting processes.

Global In-mold Coatings Market: Trends & Developments

Innovative in-mold coating technology offers superior properties over the traditional post-painting processes, as it helps eliminate additional steps in the manufacturing process, thereby lowering the time and costs associated with the application of primers and coatings. It provides solutions to many of the shortcomings associated with post-paint systems, while delivering superior coating performance. In-mold coatings are environmentally-friendly, as they contain low amount of solvents associated with VOC emission. However, volatility in prices of petrochemical feedstock and other raw materials required in the production of in-mold coatings and low bio-degradability of in-mold coatings are expected to restrain the global in-mold coatings market during the forecast period.

Global In-mold Coatings Market: Segmentation

Based on the application, the global in-mold coatings market can be segmented into automotive, transportation, marine, industrial, agriculture, construction, and others. In-mold coating process is an integral part of the molding cycle process which is used to produce compression molded sheet molding compound (SMC) for exterior automotive body panels. In-mold coatings are applied as a top coat on the exterior surfaces of thermoplastic substrates to improve the surface appearance of body panels and protect them from the outdoor exposure. In-mold coatings are used in the manufacture of various automobile components such as door panels, instrument panels, steering wheels, assist handles, airbag covers, armrests, headrests, and seats.

Global In-mold Coatings Market: Regional Outlook

In terms of region, the global in-mold coatings market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is expected to dominate the global in-mold coatings market during the forecast period owing to the high demand for in-mold coatings in the automotive sector in the region. India and China manufacture approximately 50% of cars globally; therefore, these countries consume approximately 35% to 40% of in-mold coatings for automobiles applications. China is the leading exporter of in-mold coatings in Asia Pacific. Major manufacturers have started setting up their production bases in India owing to initiatives such as ‘Make in India’ launched by the Government of India. Rapid industrialization and the burgeoning automotive industry in India are estimated to drive the domestic market for in-mold coating. The market in North American is expected to expand at a healthy pace, led by the presence of several automobile manufacturers in the region. The in-mold coatings market in Europe is projected to expand at a moderate CAGR in the near future owing to the sluggish economy of the region.

Global In-mold Coatings Market: Key Players

Key players operating in the global in-mold coatings market are BOMIX, The Sherwin-Williams Company, Red Spot Paint & Varnish Company, Inc., Akzo Nobel N.V., FGN Fujikura Kasei Global Network, EMIL FREI GMBH & CO. KG, Stahl Holdings B.V., Plasti Dip International, OMNOVA Solutions Inc., and ISL-CHEMIE.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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In Mold Coatings Market