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A collection of data and filing the same in an organized manner is known as a database. When a software application interacts with databases, other applications and the user, to collect and analyze data, it is known as a database management system or DBMS. DBMS serves several purposes such as administration of databases, creation of data and updating of data among others. In memory database (IMDB) is a form of DBMS which utilizes the main memory of the device, for data storage. In memory database is also known as main memory database system (MMDB) or memory resistant database. When compared with disk optimized databases, the in memory database system functions much faster since it memory access is much faster than disk access. Most database management systems, such as Oracle, MySQL and Microsoft SQL Server utilize the mechanism of disk storage whereas in memory database systems, such as Oracle Coherence and Starcounter among others utilize the mechanism of memory access. In memory databases generally utilize volatile memory. But the introduction of non volatile memory modules has enabled the storage of data even in the event of power failure. Customized versions of in memory databases can offer several advantages. Some such advantages are the ability to accumulate and store large quantities of multidisciplinary data in a relational format, without having to wait for the slower batch processing and ability to predict events of find anomalies in data, by processing historical data and real-time data simultaneously.

The market for in memory database is primarily being driven by the growing demand for real-time monitoring of data and analytical data processing from most industry verticals. Industries such as e-commerce or retail has been more focused on gathering data on consumers for better understanding and predicting the purchasing behavior of the consumers. In line memory database strongly aids the organizations in performing the same and hence has been seeing good growth rate for the past few years. Additionally, the growth of internet-of-things connected devices has been promoting the growth of in memory databases market, since most of the infrastructure of IoT applications are being supported by these databases. Furthermore, the growing demand for advanced risk management solutions by various organizations has also been positively impacting the growth of in memory databases market. Considering the impact of all the factors mentioned above, the market for in memory databases can be expected to grow at a fast pace, during the forecast period from 2016 – 2024. The ongoing shift from in memory databases being a response time improver of analytical data processing to an enabler of online analytical processing (OLAP) / online transaction processing (OLTP) infrastructure is expected to offer unique opportunities for the in memory database market to grow.

On the basis of IT architecture, the in memory database market has been segmented into Enterprise resource planning (ERP) on in memory database, OLAP and OLTP integrated in memory database and others. The global in memory database market, by end-use industry, has been segmented into six types. They are advertising, retail & e-Commerce, banking financial services and insurance (BFSI), government & public sector, power generation & utilities and others. In memory databases for retail & e-commerce sector allows for optimizing customer interactions, while in the sector of BFSI, in memory database allows real-time analysis of data to aid analysts, insurers and asset managers among others to better manage customers. The global in memory database market has again being segmented into five regions: North America, Europe, Asia Pacific (APAC), South America and Middle-East & Africa (MEA).

The major companies of the in memory database market globally are Microsoft Corporation (U.S.), Oracle Corporation (U.S.), International Business Machines Corporation (U.S.), Altibase Corporation (U.S.), and SAP SE (Germany), among various other companies.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market  

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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In Memory Database Market

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