In-game Advertising Market

In-game Advertising Market: Overview

The in-game advertising market is expected to gain traction over the forecast period from 2021 to 2031. The remarkable growth of the in-game advertising market stems from exploding volumes of mobile game advertising strategies and ad formats that need to be integrated into their games to drive mobile games and revenue. The significance of game advertising strategies complements the in-game advertising economy. These aspects may boost the growth of the in-game advertising market.

Key parameters on which the in-game advertising market is analyzed are component, deployment type, application, industry, and region. Advertising in the online or social games vertical is expected to expand substantially in the forthcoming years.

The report on the in-game advertising market is an important tool for insights into the in-game advertising market for the 2021-2031 forecast period. The report covers recent trends, developments, competitive landscape, and geographical outlook for an extensive analysis of the in-game advertising market. The impact of COVID-19 on the growth of technology companies and the in and the in-game advertising is covered in this report.

In-game Advertising Market: Competitive Landscape

The in-game advertising market is consolidated, with leading advertising and gaming companies. Novel web-based in-game advertising launches and profound research and development initiatives by keen players may invite growth opportunities for the in-game advertising market.

Few well-entrenched players in the in-game advertising market are PlaywireMedia, Double Fusion, Engage Advertising, RapidFire, Media Spike, and Giftgaming.

In-game Advertising Market: Key Trends

The tremendous popularity of dynamic real-time in-game advertisements, which are displayed in banners or hoardings, may positively impact the growth of the in-game advertising market. In-game advertising involves a combination of new games integrated into mobile games and desktops. Notably, the ultimate purpose of in-game advertising is to achieve business goals that depend upon high revenue-generating advertisements.

The ever-expanding demand for cost-effective advertisements has led to the integration of advertisements on social gaming platforms which may prove to be a growth booster for the in-game advertising market. The growing availability of free mobile games has increased the utility of in-game advertising tools, which may generate good revenue for the in-game advertising market.

On the flip side, the need to restrict low-quality advertisements may limit the growth of in-game advertising tools. New entrants are adopting advanced technology for operations, including web-based advertisements, to improve business growth. Large enterprises are aware of the business implications of poor quality of advertisements; hence they are focusing on employing requisite tools for analysis of large volumes of advertisements. On the other hand, the advertisements causing interruptions during gaming may pose challenges in the growth of the in-game advertising market.

The in-game advertising market can be segmented into online and stand-alone categories. The online platform for in-game advertising may show substantial growth due to quick integration and a maximum customer base. Furthermore, mobile game integrations may create lucrative opportunities due to the exponential rise in mobile users across the globe.

The onset of the COVID-19 pandemic made it compulsory for the population across the globe to stay at home. This aspect increased the sales mobiles and eventually raised the graph of the in-game advertising market. It has been observed that the pandemic has added approximately 40% of first-time gamers, with around 80% of all mobile gamers playing several times regularly. These aspects may prove to be game-changers for the in-game advertising market.

The recent development in the in-game advertising market is that InMobi has announced the launch of in-game advertising, which will enable to reach premium mobile users. It will consist of ads that will blend well into the gaming environment.

In-game Advertising Market: Regional Outlook

Presently, Asia Pacific commands the in-game advertising market, mainly because of youngsters’ wide popularity of gaming in this region. The development of advanced in-game advertising tools by technology companies is also fueling the in-game advertising market in the area.

North America and Europe are expected to emerge as a critical regions in the in-game advertising market in the coming years. Businesses in the region are increasingly adopting advanced tools to eliminate inconsistent and unusable advertisement data. Furthermore, the region being home to some world-class technology companies, is witnessing entry into the in-game advertising market.