Virtual Reality (VR) is a view of physically being in a non-physical world. This view is generated by an immersive system by enclosing the virtual reality system user in sound, images, or other kinds of stimuli that deliver a realistic experience of a simulated environment. Immersive systems are used to create and provide extremely customized products, services, and experiences for consumers. Different types of virtual reality technologies such as motion tracking, gestural controls, computer visions, and brain control interfaces are used to provide a completely realistic experience of a virtual environment. By using these technologies, an immersive system can provide next generation of interactive visualizations, data-driven multimedia stories, and digitally-enhanced environments for different applications including gaming and entertainment, and others. For instance, it provides next-generation interactive solutions for competitive traditional sports and e-sports.

The global immersive system market is expanding at a rapid pace mainly due to the growing adoption of immersive systems among different end-use industries including education, oil & gas, healthcare, media & entertainment, gaming, and others. These sectors are using immersive systems in order to provide better services such as product visualization, maintenance, training, and prototyping. For example, an immersive system is used to mitigate risks in the oil & gas sector through training and faster knowledge transfer in immersive simulators. Furthermore, increasing consumer preference toward 3D and more realistic entertainment experiences is another major factor which is likely to boost the growth of the immersive system market during the forecast period. In addition, proliferation in the adoption of smartphones, tablets, and other smart devices is also accelerating the demand for immersive systems around the globe. However, integration, interoperability, and compatibility issues associated with the immersive system is a crucial factor which is likely to restrain the growth of immersive system market.

In the coming years, immersive system vendors are aiming at bringing the five-sense experience to the living room with home theatre. With the help of this technology, consumers would be able to smell, feel, touch, and experience products on television. Furthermore, immersive analytics will also be able to enhance virtual collaboration by helping users explore data in multiple dimensions and axes. In addition, sound engineering technology could be integrated to improve the sound immersion for future development. These factors are anticipated to provide strong opportunities for the adoption of immersive systems across the globe.

The global immersive system market can be segmented on the basis of device type, end-use industry, and geography. Based on device type, the immersive system market can be segmented into immersive projector, immersive simulator, and immersive displays. In terms of end-use industry, the immersive system market can be segmented into media and entertainment, oil & gas, military and defense, healthcare, education, power & energy, telecommunication, and others.

In terms of geography, the global immersion system market can be categorized into North America, Asia Pacific, Europe, Middle East & Africa (MEA), and South America. The immersive system market in North America is anticipated to expand at a substantial growth rate during the forecast period. This is primarily due to the growing demand for immersive systems by the military and defense sector in order to train soldiers, pilots, and crisis response teams for critical situations. Asia Pacific region is anticipated to create new opportunities for immersive systems in the forthcoming years. Booming consumer electronics industry in emerging economies such as India, China, and Indonesia is anticipated to offer huge opportunities for immersive system manufacturers to expand their business in the Asia Pacific region.

Some of the key players in the global immersive system market includes Immerse Learning, Aveva Group Plc., ESI Group, Siemens AG, Applied Research Associate Inc., Schneider Electric, Sony Corporation, Google, Inc., Total Immersion, HTC, Samsung Electronics, Co. Ltd., SE, Mass Virtual Inc., Designing Digitally, Inc., Samahnzi (PTY) Ltd., and Talent Swarm.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.