Global Iced Tea Market: Overview

The global market for iced tea is projected to witness remarkable growth in the coming years because of the rising concerns about health and fitness all around the world. Iced tea is basically a chilled form of sweetened tea that is flavored with lemon and does not contain milk. Iced tea helps in maintaining the hydrated levels of the body and boosts the antioxidants apart from just being a refreshing drink. Iced Tea is now being preferred more because it is considered as a healthier alternative to carbonated and aerated drinks.

There are different variations to the global iced tea market on the basis of product type, packaging type, flavor type, and raw material type. Based on segmentation by raw materials, the market is classified into green iced tea and black iced tea. Out of these the black iced tea has gained more popularity due to its strong taste and flavor. On the basis of product type, the market for iced tea is categorized into premix, concentrated syrup, and liquid RTD. Among these, the liquid iced tea is consumed the most of all. The availability of powder premixes is differentiated by flavor, size and the mixing convenience which are all anticipated to grow in the years to come. On the other hand, the concentrated syrup are divided into tea extract, flavor, and sugar groups. Different flavors of iced tea market are peach, passion fruit, lemon, mixed berry, and herbal and ginger.

The report presented above is a complete evaluation of the global iced tea market with major focus on market dynamics. It also includes market drivers, restraints and trends and opportunities. The above presented report also offers geographical and other segmentation of the market.

Global Iced Tea Market: Trends and Opportunities

With the rising popularity of healthy living and healthy eating, the iced tea market has also gained momentum. Besides the fact that regular use of iced tea may even lessen the threat of cancer is also attracting more and more people into buying and making a healthy and regular habit. Furthermore tea being a beverage in almost all regions, introducing a chilled version brought more prospects to invest into the market thus, adding to the competitive landscape of the entire iced tea market scenario.

However, the utilization of artificial sweeteners in iced tea may result in hampering of the market as too much sugar is not recommended by health experts. The level of sugar in any food or drinks may increase cholesterol and sugar levels. Iced tea that utilizes more sugar syrup in them may act as a hindrance to the growth of the overall market in the long run.

Nevertheless, the introduction of different fruit flavors in the iced tea market such as lemon and peach flavors are gaining more popularity. It is estimated to boost up the market in the years to come. Besides the introduction of iced tea flavors that are sugar free are further estimated to propel the overall market during the period of forecast.

Global Iced Tea Market: Regional Analysis

The global iced tea market is geographically segmented into the regions of Asia Pacific, North America, Latin America, Europe, and Middle East and Africa. North America is seen to be leading the market with a dominant share. Asia Pacific on the other hand is expected to grow in the years to come due to the rising adoption of healthy lifestyle among people in the developing nations of India and China.

Global Iced Tea Market: Companies Mentioned

Important players of the global iced tea market are The Coca-Cola Company, Arizona Beverages USA, Mother Parkers Tea & Coffee Inc., and Unilever.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.