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Hypertonic drinks Market Outlook

The world of sports drinks is very fascinating and at the same time so confusing as it has vast number of drinks that makes a different divergent of sports drink in the beverages industry, but all these sports drinks can be either of any one type among the three listed- hypertonic, isotonic and hypotonic, talking about hypertonic drink it is an instant energy providing drink with higher concentration of salt and sugar than the blood, due to which it attains its special property of providing instant energy to its consumers and is used mainly by athletes and by heavy gyming demographs, as, this hypertonic drink also contains added proteins which are proved to be beneficial for providing strength as well as muscle gain. Hypertonic drinks sound more like a superhero power has it helps provide instant energy to its consumers by enriching their body with various electrolytes. Hypertonic drinks are usually used as recovery drinks due to their above-mentioned properties. Many manufacturers are thinking of investing in the hypertonic drink market as well as in its research & development so, as to eliminate the dehydrating property of this hypertonic drink.

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Growing Need of Instant Energy Drinks Owing To the Increasing Health Conscious and Fitness Freak Demographs

The property that differentiates hypertonic drink from all other drinks is that it provides more than 8% of carbohydrates to the consumer’s body which means the body can restore its glycogen level with the help of hypertonic drink in a much faster way than any other drinks. The hypertonic drink is mostly consumed post too heavy workouts to supplement the daily carbohydrate intake and also help to recover the muscle glycogen storage. Which is the major driver which is driving the market for a hypertonic drink. Some examples of hypertonic drinks are fruit juices, tea, and coffee containing heavy cream. The uses and benefits of these drinks are very well known to us and they are widely consumed by consumers throughout the world, but many manufacturers in order to add more nutrients and to increase the health benefits of these hypertonic drink tend to add potassium, sodium, proteins and other essential nutrients important for body to make the drink more healthy and easy to consume.

The hypertonic drink has different properties like- low glycemic index, gluten-free and even the manufacturers like Amanprana claims their hypertonic drink to be free from any chemical additives and claims it is 100% natural and organic which is the most important driver for the hypertonic drinks market that is helping it to be in the trend.

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Hypertonic Drink Market Segmentation

Hypertonic drink can be segmented on the basis of nature, flavors, end-use and sales channels

Hypertonic drinks market can be segmented on the basis of nature-

  • Organic
  • Conventional

Hypertonic drinks market can be segmented on the basis of flavors-

  • Cacao Matcha & Café
  • Cacao & Café Ethiopia
  • Matcha Kotobuki with Coconut Blossom Sugar
  • Cacao Kids & Sports, Gula Java Cacao & Gula Java Cacao + Vit D
  • Gula Java Matcha & Gula Java Matcha + Vit D
  • Safran & Vanille, Gula Java Safran
  • Gula Java Earl Grey
  • Gula Java Rooibos

Hypertonic drinks market can be segmented on the basis of sales channels-

  • Modern trade
  • Forecourt retailers
  • Specialty stores
  • Online channels
  • Medical stores

Hypertonic drinks market can be segmented on the basis of end-use industry

  • Beverage industry
  • Nutraceuticals

Hypertonic drinks Market: Regional Analysis

The hypertonic drinks market is expected to have a major market in the North America and Europe region owing to the increasing fascination of consumers towards the trends that hypertonic drinks are providing and increasing athleticism in these regions. Moreover, hypertonic drinks are expected to behold a large share in the sports drink sector in Mexico and East Asia side owing to the increase in smart consumers as, well as the increasing awareness of consumers towards the fitness life is tending to accelerate the global market for hypertonic drinks.

Hypertonic drinks Market: Key Participants

  • Amanprana
  • TORQ Ltd.
  • MyDrink Beverages
  • Health Flow Biotechnology
  • Bodyfuelz
  • PepsiCo
  • Coca-Cola
  • Hydra Coco
  • Priis Trading Company
  • Archer Daniels Midland Company
  • Uelzena Group

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Hypertonic Drinks Market