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Hydroxycitronellal: Introduction

  • Hydroxycitronellal is a synthetic fragrance that is widely used in many cosmetics and hygiene products such as deodorants, soaps, antiseptics, and other household items. Hydroxycitronellal is a pale yellow liquid with sweet floral aroma. In cosmetics and personal care products, hydroxycitronellal is used in the formulation of colognes, hair sprays, perfumes, and skin care products.
  • Hydroxycitronellal is processed from citronellal by reacting citronellal with an alkali metal bisulfite. Rise in population, increase in urbanization, and changing lifestyle of the people have led to an increase in focus of many manufacturers on new product development in the personal care industry. Many manufacturers are coming with new products in the personal care industry to meet the changing demand across the globe. Hydroxycitronellal is available with various types of fragrances such as floral, sweet, fruity, citrus, and musky. Developing countries like India and China have prominent number of youth population in the world. Hence, changes in lifestyle of the population is a factor driving the demand for fragrance-based products.

Key Drivers and Restraints of Global Hydroxycitronellal Market

  • The hydroxycitronellal market has developed significantly of late. This can be primarily ascribed to the increasing performance and recognition of aroma chemicals in various applications globally. Hydroxycitronellal plays an important role in addressing several issues associated with hygiene products. Rise in usage of hydroxycitronellal in the manufacture of perfumes, toiletries, food scents, and medical components is expected to propel the hydroxycitronellal market during the forecast period. Hydroxycitronellal is an aroma chemical that is primarily used as chemical additive for obtaining fragrance in final products. Rise in usage of cosmetics and personal care products is expected to drive the demand for hydroxycitronellal in the near future.
  • Increase in demand for flavors in foods & beverages due to changes in culinary style is expected to create significant opportunities for flavor additives. Hydroxycitronellal is used as a flavoring agent in food and beverages. This is anticipated to drive the hydroxycitronellal market at a significant pace during the forecast period.

Hydroxycitronellal: Product Type Segment

  • In terms of product type, the global hydroxycitronellal market can be segmented into food grade and industrial grade
  • The food grade segment is expected to account for a significant share of the global hydroxycitronellal market during the forecast period

Hydroxycitronellal: Application Segment

  • In terms of application, the global hydroxycitronellal market can be divided into personal care, cosmetics, food & beverages, and others
  • The personal care segment is estimated to expand at a rapid pace during the forecast period. It is projected to be followed by the cosmetics segment.
  • The food & beverages segment is likely to expand at a healthy CAGR during the forecast period, owing to the increase in usage of flavors in the food industry

COVID-19 Impact on Hydroxycitronellal Market

  • On January 30, 2020, the International Health Regulations Emergency Committee of the World Health Organization (WHO) declared the Coronavirus disease (COVID-19) outbreak a public health emergency of international concern. Originating in China, the virus has spread to at least 213 countries and territories around the world.
  • Several governments and private sector businesses are operating at a limited capacity or have ceased operations completely due to recent events surrounding the COVID-19 pandemic
  • Manufacture of various consumer goods and other products across the globe has come to a halt due to the unavailability of raw materials, shortage of labor, etc. This is expected to hamper the hydroxycitronellal market in the near future.

Asia Pacific to Dominate Hydroxycitronellal Market

  • In terms of region, the global hydroxycitronellal market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
  • Asia Pacific dominated the hydroxycitronellal market in 2020. This trend is anticipated to continue during the forecast period. This can be ascribed to the higher production and consumption of hydroxycitronellal in emerging countries such as China and India. However, the hydroxycitronellal market in North America is anticipated to expand at a rapid pace during the forecast period owing to the increase in demand for beverages in the region.

Key Manufacturers Operating in Global Hydroxycitronellal Market

The global hydroxycitronellal market was consolidated in 2020. Major players have prominent presence in developed and developing countries. Key manufacturers operating in the global hydroxycitronellal market include:

  • Vigon
  • Zhejiang NHU
  • Takasago
  • Miltitz Aromatics
  • Muby Chemicals
  • Shanghai Tovan Biochem
  • Hangzhou Hairui Chem

Global Hydroxycitronellal Market: Research Scope

Global Hydroxycitronellal Market, by Product Type

  • Food Grade
  • Industrial Grade

Global Hydroxycitronellal Market, by Application

  • Personal Care
  • Cosmetics
  • Food & Beverages
  • Others

Global Hydroxycitronellal Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Hydroxycitronellal Market

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