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Hydration Products Market - Overview

The term hydration products refers to any beverage or product that keeps an individual hydrated. These products are typically used while indulging in outdoor activities, exercise, sports, and other recreational purposes. They usually consists of bottled water, hydration packs, filtration systems, and water purification systems. Hydration packs are small devices that store or carry water, typically worn either on the back (backpack) or waist. These packs are generally made of flexible materials such as rubber.

Increasing military expenditure is expected to drive the global hydration products market during the forecast period. Military & defense expenses are classified into maintenance, operations, procurement, military personnel, and R&D activities. A majority of these expenses are allocated for maintenance personnel, provisions for armed forces, and their operating costs. The expenses for operations include protective armor and equipment used by military forces. Consequently, the demand for hydration packs in the reservoirs forms is anticipated to increase in order to keep the soldiers hydrated during combat operations.

Technological advancements in hydration products are expected to boost their demand across industries during the forecast period. Smart hydration products are products that help achieve optimal water consumption needs. Smart water bottles track the water intake and provide reminders or alerts to drink water at specific timings, by using light and sound, throughout the day. Smart hydration products are maintenance-free and are fully automated. These devices utilize accelerometers in order to keep track of the consumed water or liquid.

Hydration Products Market - Segmentation

In terms of product, the global hydration products market can be segmented by product into hydration packs, purification and filtration, water bottles, and other accessories. The hydration packs segment accounted for the majority share of the market in 2017 backed by the military & defense sector. Military personnel are key end-users of hydration packs, as they use it as a reservoirs to remain hydrated during wars and other operations. Increasing expenditure in military & defense is expected to subsequently boost the adoption of hydration packs in the near future.

Based on end-use industry, the hydration products market can be classified into sports and military. The sports segment includes various activities such as trekking, skiing, biking, and running. The segment is projected to dominate the hydration products market during the forecast period. Increasing popularity of adventure and sports activities are likely to boost the dependence of various sport enthusiasts on hydration products such as bottles and reservoirs in order to keep themselves hydrated during these activities. The adventure tourism industry is expanding at a rapid pace due to increasing economic development in terms of employment and revenue, which in turn is anticipated to fuel the demand for hydration bladder, hydration packs, water bottles, and filtration & purification products in the sports segment.

North America is expected to account for the majority share of the global market owing to various factors such as increasing military expenditure according to North Atlantic Treaty Organization (NATO) regulations and increase in number of adventure sports destinations in the U.S. This, in turn, is expected to increase the demand for hydration products in North America. Increasing participation of sport enthusiasts in various outdoor sports such as swimming, camping, and biking is estimated to further drive the demand for hydration products in the region.

Hydration Products Market - Key Players

The global hydration products market is highly concentrated owing to the presence of key vendors holding considerable market share. These vendors are increasingly focusing on technologically advanced products by investing heavily in R&D activities, creating comfort-enhancing designs, and employing advanced material & processing technologies to offer high-performance products. These vendors have various cost & product offering differentiating factors in order to compete with each other. Key vendors operating in the global hydration products market include CamelBak, Geigerrig, HydraPak, Osprey, Decathlon, CoolGear, Ergodyne, Samsonite and Salomon.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Hydration Products Market

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