Market Outlook: Hydration Enhancers

A hydration enhancer is active ingredients used to offer extra added health benefits. Hydration enhances includes ingredients such as minerals, protein, enzymes, ion infused, antioxidants, and blends or mixture of ingredients. Hydrates enhancer are available in different formats such as in form of tablets, powder, and others. Rising consumer’s interest in organic and natural products has pushed manufacturers to look for alternative natural sources or products enriched with high nutritional content. Consumers are seeking products that can be easily consumed, increases energy level, and offers extra added valuable ingredients such as vitamins, minerals, protein, and other nutritional ingredients. Owing to this, some of the companies have launched hydration enhancers which are in form of tablets and powders that contains active ingredients, natural flavors, and other essential ingredients that help to increase energy level, or for weight management, immunity enhancement, or as a source of multi-vitamins tablets and powder. 

Increasing Demand for Tablets and Powders enriched with Active Nutritional Ingredients

Growing perception on the importance of getting enough vitamins and minerals in one’s diet in order to lead a healthy life has prompted consumers to consume products containing active ingredients or hydration enhancers. Demand for hydration enhancers is increasing as hydration enhancers contain blends of ingredients, vitamin, minerals, protein, sweeteners, natural taste of flavors, and others. The demand for drinks containing hydration enhancers based products is increasing at a higher growth rate owing to ease of consumption, instant source of energy, and also as a tablet full of nutritional content. For instance, the squeeze of hydration enhance based powder in into drinking water direct help to replenish the body and also supports in maintaining optimal health. In addition, to lure the customers, companies are also offering hydration enhancer tablets and hydration enhancer powder in a wide range of flavors. Hydration enhancer tablets and powder are available in wide range of flavors such as berries, tropical fruit, grapefruit, pomegranate, orange, watermelon, lemon, and many others. One of the major factors prohibits the growth of hydration enhancers in the global market is lack of penetration of hydration enhancer tablets and hydration enhancer powder. It is essential for manufacturers to increase the penetration of hydration enhancers and its health benefits.

Global Hydration Enhancers: Market Segment

On the basis of form, global hydration enhancer market has been segmented as –

  • Tablets
  • Powder

On the basis of flavor, global hydration enhancer market has been segmented as –

  • Regular
  • Flavored
    • Berries
    • Tropical Fruits
    • Citrus
    • Others

On the basis of functionality, global hydration enhancer market has been segmented as –

  • Immunity
  • Weight Management
  • Multi-vitamins
  • Energy
  • Others

On the basis of region, global hydration enhancer market has been segmented as –

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Global Hydration Enhancers Market: Key Players

Some of the key players operating in the hydration enhancers market are Nuun Life, Ecosentials LLC, Everly, Clinova Limited, Aqualyte Solutions, GU Energy, Isostar, and others.

Opportunities for Market Participants in Global Hydration Enhancers Market

Hydration enhancers are becoming increasingly popular in North America and European countries. Hydration enhancers not only helps enhance energy, but also contains naturally flavored ingredients, electrolytes, and others that help in maintaining optimal hydration in the human body. Taking an account, the demand for hydration enhancer tablets and hydration enhancer powder is expected to increase among sports personnel, athletes, and others. Growing health and wellness trends especially in Western Europe and Asia Pacific countries, the demand for products offering extra added health benefits is expected to increase the demand for hydration enhancers in near future. In addition, to fulfill the demand for consumers seeking for flavored based hydration enhancers, companies have the opportunities to offer a wide range of flavored based hydration enhancers as per the taste, and preference of the consumers.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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