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Hybrid devices are combination of two devices with similar features, allowing functionalities and productivity of both devices. For example, combination of laptop and tablets. Laptop is equipped with a detachable keyboard. Once keyboard is detached, the device can be used as tablet.

Demand of such devices are growing in IT, retail, and healthcare sector. The growth rate is attributed to light-weight, portability, and multi-functionality of the device.

Registering adoption rate of the device, manufacturers operating in the global hybrid devices market are introducing new designs. Hybrid devices are, further, categorized into detachable and convertible hybrid devices.

The convertible hybrid device provides options of converting the devices into a tablet by sliding, folding, or rotating the keyboard. On the other hand, detachable hybrid device can be converted into a lightweight tablet PC by disengaging the keyboard. In this case, users do not require to carry extra weight of the keyboard.

Besides, on-going innovation in efficiency, productivity, and accuracy is the key driving factor for the global hybrid devices market. Technological developments in mobility and functionality of hybrid devices are entailing users to switch from conventional to hybrid devices.

The growing need for enhanced enterprise mobility has influenced the demand for hybrid devices significantly across the world. The growing demand for devices with increased battery life has also increased the adoption of hybrid devices at a rapid pace. Fast navigation with the help of a stylus or a touchscreen and convenient capturing and storage of personalized information are some of the prime benefits offered by these devices. The rising awareness regarding these advantages has increased their usage in business-related tasks, leading to a swift surge in their demand. 

The opportunity in the global market for hybrid devices is anticipated to rise at a CAGR of 20.80% during the period from 2015 to 2022, increasing its valuation from US$5.1 bn in 2014 to US$31.8 bn by the end of 2022.

Telecom and IT Sector to Emerge as Key Consumer of Hybrid Devices

Based on end users, the global market for hybrid devices is segmented into personal use, educational institutes, healthcare, retail, telecom and IT, and other end users such as banking, transportation, and government sectors. In 2014, the personal use segment led the overall demand for these devices and contributed a total of US$1.6 bn in terms of revenue.

Analysts predict the personal use segment to remain the key consumer of these devices; the telecom and IT industry, however, is likely to exhibit promising growth potential over the forthcoming years. The demand for hybrid devices is likely to expand at the fastest CAGR of 25.6% during the period from 2015 to 2022 in the telecom and IT industry.

The rising adoption of enterprise mobility and hybrid devices across this industry is expected to influence the growth of the overall hybrid device market significantly in the near future. Additionally, in terms of shipment volume, this segment is projected to register the highest growth in the market over the next few years.

Asia Pacific to Exhibit Fastest Growth Rate between 2015 and 2022

The global market for hybrid devices stretches across North America, Europe, Asia Pacific, Latin America, and the Rest of the World. North America has been the key consumer of these devices over the last few years, thanks to the early adoption of technology in this region.

In 2014, North America generated a revenue of US$1.6 bn, accounting for a share of more than 32% in the overall market. The region is expected to remain dominant in the coming years due to the launch of Windows 10, the slowdown in the sales of tablets, and the increasing replacement of older PCs with new hybrid laptops and PCs.

On the other hand, Asia Pacific is likely to witness the fastest growth in the demand for hybrid devices over the next few years, owing to the economic rise in China, India, Japan, Australia, and South Korea. The region is expected to generate US$10.4 bn in revenues by 2022.

The global hybrid device market is led by Lenovo, ASUSTeK, and Hewlett-Packard. Other prominent manufacturers of hybrid devices across the world are Microsoft Corp., Samsung Corp., Dell Inc., Acer Inc., Fujitsu Ltd., LG Corp., and Toshiba Corp.

This report aims to provide a comprehensive strategic analysis of the global hybrid devices market along with the market revenue, volume and growth forecast for the period from 2013 to 2022. High demand of devices with increased battery life, and increasing adoption of hybrid devices for enterprise mobility are some major influencing factors in the hybrid devices market. Advantages of hybrid devices include their light weight, which makes them extremely mobile in nature; their ability to capture and store personalized input such as diagrams and scientific equations; and the faster navigation via touchscreen or stylus rather than keyboard or mouse. Owing to these merits, use of hybrid devices in performing business related tasks makes enterprises more responsive and flexible. Moreover, one important advantage of hybrid devices is that, instead of purchasing two different devices for the purpose of work and entertainment, a hybrid device can be split evenly between work and entertainment tasks, such as the keyboard-enabling software-driven operations, office suites, book reading, web browsing, and movie watching.

This research study on the global hybrid devices market provides a detailed analysis of how different end-use industries in different regions across the globe are using hybrid devices to increase workflow and efficiently access data independent of place and time. The report offers an in-depth study of the market drivers, restraints, and growth opportunities. Using these factors, the report identifies various trends expected to impact the market during the forecast period from 2015 to 2022. The report includes a comprehensive coverage of underlying economic, environmental, and technological factors influencing the hybrid devices market. It also provides competitive landscape of key players in the hybrid devices market in order to highlight the prevalent competition in this market. The report also provides a detailed competitive analysis of key players in the hybrid device market and identifies various business strategies adopted by these leading players. The study explains the penetration of each market segment within various geographies, and how these segments have accelerated the growth of hybrid devices market.

Based on device type, the hybrid device market is segmented into detachable and convertible hybrid device market. Based on screen size, the market is segmented into devices with screen size less than 12 inch, 12 inch to 15 inch and greater than 15 inch. On the basis of end-use industry, the hybrid device market is segmented into retail industry, personal use, telecom and IT industry, educational institutes, healthcare sector and others which include transportation, government and defense sector. The report aims to provide a comprehensive, cross-sectional analysis of the hybrid devices market across major geographies such as North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

The report includes an overview of market strategies, annual revenues, and the recent developments of key companies operating in the market. The key market participants profiled in this study include Microsoft Corporation, Lenovo Group, ASUSTeK Computer Inc., Samsung Corporation, Hewlett-Packard Development Company, Acer Inc., Dell Inc., Toshiba Corporation, Fujitsu Ltd., and LG Corporation. Information on the research and development activities, new product launches, and upcoming technologies is also included in the report.

Market Segmentation:

Hybrid Device Market Analysis, by Device type

  • Detachable Hybrid Device
  • Convertible Hybrid Device

Hybrid Device Market Analysis, by Screen Size

  • Less than 12 inch
  • 12 inch to 15 inch
  • Greater than 15 inch

Hybrid Device Market Analysis, by End-use Industry

  • Retail Industry
  • Personal use
  • Healthcare Industry
  • Telecom and IT Industry
  • Educational Institutions
  • Others (Banking, Government, Transportation)

In addition, the report provides cross sectional analysis of the hybrid device market with respect to following geographical segments:

  • North America
    • U.S.
    • Rest of North America
  • Europe
    • EU7
    • CIS
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • South Asia
    • Australasia
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • GCC Countries
    • North Africa
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Rest of Latin America

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Hybrid Device Market