Housewares are termed as those kitchenware products which improves the utility purpose. The target audience for this market are people of all age groups, classes, and economies. The global housewares market has shown exponential growth in terms of consumption owing to various lifestyle factors supported by rise in disposable income of consumers across the globe. Additionally, in the last few years, the housewares market has witnessed entry of novel players into the market.
The global housewares market is driven by certain factors which leads to higher consumption of diverse housewares products. The global urban space has expanded over the years. The urban population considers their housewares to be a symbol of their lifestyle as compared to the rural thought process of housewares as a utility tool. Demand for new housewares are also increasing with the increase in building space. Moreover, individuals look forward to replacing their old housewares with new ones to match it with their kitchen look. Furthermore, the housewares market is seen to be endorsed more by celebrities’ especially female leading faces. These factors are expected to fuel the housewares market positively. On the other hand, the housewares market is witnessing challenges from cheap quality products entering the mass market at low prices. However, the housewares market is expected to witness opportunities from the gifting culture across the globe. Whether it’s a wedding or a housewarming function, people gift the most expensive and premium quality housewares to people close to them. Moreover, casual styles of housewares with customized designs catering to a specific customer base are expected to offer opportunity to housewares players.
One of the key trends witnessed in the housewares market is that single serve products are occupying space on retail shelves. Furthermore, online channel sales are increasing with the emergence of players providing both online and offline sales mediums. In terms of design trends, pastel shades and small prints are dominating the housewares market. Furthermore, multiple sets or value packs are being preferred as people are engaging more into celebrations, festivals, etc. Besides, those housewares which are opted for outdoor recreational activities are made becoming smart housewares as technological element is being incorporated into the housewares market. Besides, one of the key trend witnessed on the basis of distribution channel is that the brick & mortar stores are stacking housewares for cross selling in their food segment.
The housewares market can be segmented on the basis of product type, material type, and distribution channel. On the basis of product type, the market can be segmented into dinnerware, flatware, glassware, and crystalware. The dinnerware segment is further bifurcated as upstairs formal dinnerware, upstairs casual dinnerware, and housewares dinnerware. The flatware segment is further segmented into stainless steel flatware, silver plated flatware, and sterling silverware. The glassware segment is further segmented into stainless steel flatware, silver plated flatware, and sterling silverware. The crystalware segment is further divided as giftware, stemware, and barware. On the basis of material, the housewares segment is segregated into porcelain, earthen, stone, bone china, vitrified glass, melamine, and metals. In terms of distribution channel, the housewares market is segmented into wholesale distribution and retail distribution. Retail distribution is further segmented into mass merchants & supercenters, specialty stores, departmental stores, supermarkets/food stores, online retailers and others.
The key players profiled under the housewares market are Guy Degrenne SA, Lenox Group, Inc., Libbey, Inc., Lifetime Brands Inc., Pfaltzgraff Co., Mikasa & Company, Noritake Co., Ltd., Oneida Ltd., The Zrike Company, Inc., The Denby Pottery Company Ltd., Villeroy & Boch AG, WMF Württembergische Metallwarenfabrik AG, World Kitchen, LLC, and WWRD Holdings Ltd.
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