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Housewares are termed as those kitchenware products which improves the utility purpose. The target audience for this market are people of all age groups, classes, and economies. The global housewares market has shown exponential growth in terms of consumption owing to various lifestyle factors supported by rise in disposable income of consumers across the globe. Additionally, in the last few years, the housewares market has witnessed entry of novel players into the market.

The global housewares market is driven by certain factors which leads to higher consumption of diverse housewares products. The global urban space has expanded over the years. The urban population considers their housewares to be a symbol of their lifestyle as compared to the rural thought process of housewares as a utility tool. Demand for new housewares are also increasing with the increase in building space. Moreover, individuals look forward to replacing their old housewares with new ones to match it with their kitchen look. Furthermore, the housewares market is seen to be endorsed more by celebrities’ especially female leading faces. These factors are expected to fuel the housewares market positively. On the other hand, the housewares market is witnessing challenges from cheap quality products entering the mass market at low prices. However, the housewares market is expected to witness opportunities from the gifting culture across the globe. Whether it’s a wedding or a housewarming function, people gift the most expensive and premium quality housewares to people close to them. Moreover, casual styles of housewares with customized designs catering to a specific customer base are expected to offer opportunity to housewares players.

One of the key trends witnessed in the housewares market is that single serve products are occupying space on retail shelves. Furthermore, online channel sales are increasing with the emergence of players providing both online and offline sales mediums. In terms of design trends, pastel shades and small prints are dominating the housewares market. Furthermore, multiple sets or value packs are being preferred as people are engaging more into celebrations, festivals, etc. Besides, those housewares which are opted for outdoor recreational activities are made becoming smart housewares as technological element is being incorporated into the housewares market. Besides, one of the key trend witnessed on the basis of distribution channel is that the brick & mortar stores are stacking housewares for cross selling in their food segment.

The housewares market can be segmented on the basis of product type, material type, and distribution channel. On the basis of product type, the market can be segmented into dinnerware, flatware, glassware, and crystalware. The dinnerware segment is further bifurcated as upstairs formal dinnerware, upstairs casual dinnerware, and housewares dinnerware. The flatware segment is further segmented into stainless steel flatware, silver plated flatware, and sterling silverware. The glassware segment is further segmented into stainless steel flatware, silver plated flatware, and sterling silverware. The crystalware segment is further divided as giftware, stemware, and barware. On the basis of material, the housewares segment is segregated into porcelain, earthen, stone, bone china, vitrified glass, melamine, and metals. In terms of distribution channel, the housewares market is segmented into wholesale distribution and retail distribution. Retail distribution is further segmented into mass merchants & supercenters, specialty stores, departmental stores, supermarkets/food stores, online retailers and others.

The key players profiled under the housewares market are Guy Degrenne SA, Lenox Group, Inc., Libbey, Inc., Lifetime Brands Inc., Pfaltzgraff Co., Mikasa & Company, Noritake Co., Ltd., Oneida Ltd., The Zrike Company, Inc., The Denby Pottery Company Ltd., Villeroy & Boch AG, WMF Württembergische Metallwarenfabrik AG, World Kitchen, LLC, and WWRD Holdings Ltd.

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  • Supply and demand
  • Market size
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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
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Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
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  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Housewares Market

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