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Household Tissue Paper Products Market Overview

Various tissue papers products are widely used for household purposes in many forms such as paper towels, napkins, toilet rolls and much more. Although the products used for the household purpose and away from home purpose is same, the market characteristics widely differ. Also, paper products are widely preferred due to their high availability, completely biodegradable and complete recyclable characteristics over plastics and textiles. Due to high standard of hygiene maintained by the usage of tissue paper products rather than cotton towels, the household tissue paper products market is estimated to account for a huge market size.

Household Tissue Paper Products Market Dynamics

Other than the advantages of the paper over other materials such as easy availability of raw materials and low-cost manufacturing, tissue papers are proofed to be much more hygienic than cotton towels or any other product as a piece of tissue is used only ones and dumped into garbage and a fresh tissue is taken out for next time. Using the same cotton towel for multiple times is not an effective method for maintaining hygiene. These factors has driven the household tissue paper products market globally. On the other hand, tissues are a bit expensive than cotton towels as a towel can be used for many months while the tissues are made for one-time use only. The total cost of tissues used for the average life period of a towel accounts for a much higher value. For household purpose, usage of tissue each time accounts for some money, while for away from home purpose, the consumer has already paid a fixed amount and thus consumption of household tissue paper products is comparatively lower than away from home tissue paper products. Moreover, the used tissues require a large space for dumping them as using a fresh tissue for each time results into a large volume of used tissues by the end of the day. Also, the dispensing of tissues require some equipment or structure, while a cotton towel can be hung easily anywhere. These factors are proven to pose a slight restraint to the Household tissue paper products market.

Household Tissue Paper Products Market Segmentation

The Household tissue paper products market can be segmented on the basis of products as

  • Facial Tissues
  • Pocket Tissues
  • Wet Tissues
  • Paper towels
  • Wrapping tissues
  • Toilet paper
  • Others

The Household tissue paper products market can be segmented on the basis of packaging as

  • Rolls
  • Napkins
  • Folded tissues
  • V-fold
  • W-fold
  • Z-fold
  • C-fold

The Household tissue paper products market can be segmented on the basis of the application as

  • For toilet use
  • For kitchen use

The Household tissue paper products market can be segmented on the basis of the geographical regions as

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Middle East & Africa (MEA)
  • Asia Pacific excluding Japan (APEJ)
  • Japan

Household Tissue Paper Products Market Regional Outlook

As the usage of tissues is directly dependent on the standard of living an average person in the region, the Household tissue paper products market can be related to the GDP of the country. North America seems to use a higher quantity of tissue paper products per capita, closely followed by Western Europe, as these two regions are composed of highly developed countries. On the other hand, the per capita consumption of tissue paper products in Asia Pacific region is comparatively lower. Due to high population of the Asia Pacific, the region is expected to provide a significantly large market to the Household tissue paper products. Middle East region has low agricultural produce and thus costs a bit higher than that in other regions. While due to a significantly high standard of living of the people in GCC counties, the MEA region is expected to provide a considerable opportunity to the Household tissue paper products market.

Household Tissue Paper Products Market Key players

Some of the key players of the Household tissue paper products market are

  • Orchids Tissue Papers
  • Pudumjee Paper Products
  • Grigeo AB
  • WEPA Group
  • Metsä Tissue
  • Paloma, higienski papirji, d.d.
  • Lamix

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Household Tissue Paper Products Market

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