Hot Air Brush Market

Hot Air Brush Market: Introduction

• A hairbrush is a regularly used personal care product. Hot air brushes are a combination of a dryer and a brush. The hot air brush market is experiencing a surge in growth due to the increase in awareness about personal care and grooming products. Regular usage of a hairbrush helps in blood circulation which helps nutrients reach the scalp and results in reduced hair fall. A hot air brush helps in combing the hair along with drying and straightening the hair. Additionally, a hot air brush can work therapeutically to clear stress and headaches and helps in detangling hair without much hair loss.

Key Drivers, Opportunities, and Restraining Factors of the Global Hot Air Brush Market

• Hot air brushes are gaining popularity as awareness about personal care and grooming is increasing. Consumer awareness about hair cleanliness, and rising spending capacity have led to increasing usage of high-quality hair care products. Currently, people are concentrating on aesthetic appearance with the change in fashion trends. Hairstyling is becoming highly popular due to this fashion trend, which is propelling the demand for hot air brushes. These brushes are typically used to straighten curly or wavy hair, and at the same time provide shiny texture for a longer period of time. Hot air brushers are especially popular among the younger generation, as they are more concerned about their facial appearance.
• Apart from styling, hot air brushes have therapeutic advantages. Some of these brushes come with vibrators and massagers which helps in reducing headache and stress. They also help in scalp treatments and aid hair growth. Paddle, and flat brushes with bristles built on a ceramic or tourmaline plate that generates heat are the two kinds of hairbrushes.
• Consumers prefer small, smart, handy hair styling products instead of noisy and heavy hair dryers and other hair appliances. Hot air brushers serve multiple purposes in the hair styling process, which helps in driving their demand in the global market. In 2019, Philips released a new hair styling brush that promises to give naturally straight hair in five minutes. This styling hair straightening brush comes with Silk ProCare Technology that takes care of the hair and ensures minimal damage. Thus, demand is rising in the market with the developments in technology.
• Key players in the hot air brush market are developing products with advanced features such as LED light indicators, smartphone connectivity, slim design, and easy accessibility. Beauty product company L'Oreal launched a smart hairbrush packed with sensors, which contains a microphone, gyroscope, and accelerometer, among other sensors. These latest technologies are helping to develop the global hot air brush market.
• Although hot air brush products are gaining popularity, their high price is a restraining factor in the growth of the market. Demand for these products can be affected due to the continuous rise in electronic prices. Moreover, instances such as shock and short circuit in the product leads to accidents. This can be a reason for decline in demand for the product.

Asia Pacific to Hold Major Share of the Global Hot Air Brush Market        

• In terms of region, the global hot air brush market is classified into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
• Asia Pacific is the leading market generating demand for hot air brushes, which is expected to rise in the coming years. South Asian countries, Japan, and Australia tend to spend more on personal care and grooming products which is likely to contribute to the global market demand for hot air brushes. According to a report by the Indian Beauty and Hygiene Association, 30% of women use personal care products at home among which the maximum number is contributed by Asia. Alongside, with the increase in number of working women and the young population, demand for these styling products is expected to rise. The market in North America takes second place where the demand originates from the U.S. and Canada.

Key Players Operating in the Global Hot Air Brush Market Include:

• Panasonic
• Create Ion
• Revlon
• Conair
• Apalus
• Braun
• TESCOM
• Philips
• POVOS
• Instyler
• Scalpmaster
• Remington

Global Hot Air Brush Market: Research Scope

Global Hot Air Brush Market: by Type

• Flat Hot Air Brushes
• Rotating Hot Air Brushes
• Hybrid Style Hot Air Brushes

Global Hot Air Brush Market, by End-user

• Commercial
• Individual

Global Hot Air Brush Market, by Price

• Low
• Medium
• High

Global Hot Air Brush Market, by Distribution Channel

• Online
  • Company Website
  • E-commerce Website
• Offline
  • Specialty Stores
  • Supermarket/ Hypermarket
  • Others (Independent Retail Stores, etc.)

Global Hot Air Brush Market, by Region

• North America
  • U.S.
  • Canada
  • Rest of North America
• Europe
  • Germany
  • France
  • U.K.
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa
• South America
  • Brazil
  • Rest of South America