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Home Beer Brewing Machine Market: Introduction

  • The tradition of residential beer brewing is becoming quite popular in western culture. Increasing beer consumption, rising popularity of customized beer, and the emergence of e-commerce platforms are some of the key factors that have resulted in increasing popularity of home beer brewing machines. 

Key Drivers of the Global Home Beer Brewing Machine Market

  • The hobby of home beer brewing is increasingly becoming popular, especially in the West. Increasing demand for home craft and draught beer are prime reasons for the growth of the home beer brewing machine market. Demand for such machines are primarily growing due to consumers who host frequent house parties.
  • According to data released by American Homebrewers Association (AHA) in 2017, about 1.1 million people in the U.S. prefer home brewed beer, out of which 40% started this as a hobby in the last four years.
  • Such machines these days come in different sizes and with easy installation processes along with automatic cleaning systems. These machines are mobile and are perfect for small scale beer brewing. All these factors have led to the rising demand for home beer brewing machines. 

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Lack of popularity as well as cultural restrictions in Asian countries anticipated to restrain the growth of the home beer brewing machine market

  • One of the key restraining factors for the growth of the home beer brewing machine market is low acceptance of beer consumption in Asian countries. Lack of popularity of beer consumption in many Asian countries (although being the most populous region) is anticipated to restrain the growth of home beer brewing machines in Asia. Additionally, cultural restrictions as well as conservative attitudes toward beer consumption in many Asian countries many restrain the growth of the home beer brewing machine market. Apart from these factors, other factors such as licensing regulations as well as advertising restrictions through various types of media etc. are some of the other prominent reasons expected to hamper the growth of the home beer brewing machine market, especially in the Asian region. 

Asia Pacific Region offers Growth Avenues for the Home Beer Brewing Machine Market

  • Geographically, the global home beer brewing machine market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
  • Countries in North America and Europe are home to some of the key companies specialized in home beer brewing machines. The culture of home brewing is highly concentrated in European and North American countries. Hence, major players are concentrated in these regions only.
  • Asia Pacific on the other hand is anticipated to create lucrative opportunities in the next couple of years. Increasing young population, rise of many emerging economies, coupled with acceptance of western culture is anticipated to create lucrative opportunities for home beer brewing machine manufacturers in the region.
  • Other regions such as South America and Middle East & Africa have strong potential growth for the home beer brewing machine market. 

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Key Players Operating in the Global Market

The global home beer brewing machine market is highly fragmented with presence of many key global players coupled with presence of many regional home beer brewing machine manufacturers. A few of the key players operating in the global home beer brewing machine market includes:

  • BrewJacket LLC
  • Home Brew West
  • Kickstarter, PBC
  • LG Electronics.
  • PicoBrew Inc.
  • Speidel Tank-und Behälterbau GmbH
  • WilliamsWarn Ltd

Global Home Beer Brewing Machine Market: Research Scope

Global Home Beer Brewing Machine Market, by Size

  • Mini Brewer
  • Full Size Brewer

Global Home Beer Brewing Machine Market, by Capacity

  • Less than 5 liters
  • 5 – 10 liters
  • 10 liters and above

Global Home Beer Brewing Machine Market, by Functioning

  • Manual
  • Semi-automatic
  • Fully Automatic

Global Home Beer Brewing Machine Market, by Distribution Channel

  • Online
    • Company Owned Sites
    • E-commerce Sites
  • Offline
    • Supermarkets & Hypermarkets
    • Speciality Stores
    • Other retail-based stores

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Home Beer Brewing Machine Market

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