High Protein Water: Market outlook

In the global food and beverage market, the escalating demand for functional food and beverage is increasing at a high growth rate owing to their high nutritional value. High protein water is a type of functional water, which contain some amount of protein into it. In the protein supplement market, the demand for high protein water is increasing among the health-conscious population, gymnasts, and athletes, who consume high protein water to fulfill protein demand of their body. High protein water helps in increasing physical strength and endurance of athletes and gymnasts. High protein water is refreshing and contains a low amount of calorie, due to which it is consumed over the available mineral water and sparkling water in the market. Health supplements are becoming very popular in the developed markets, owing to their multiple health benefits and their improved functionality which in turn is increasing the demand for high protein water in the market. In the global high protein water, Europe and North America hold the major share in the production and consumption of high protein water owing to their awareness and increasing fitness enthusiast at the high growth rate in the region. In addition, the presence of major global players in the region is also increasing awareness about their products in the market by utilizing various promotional and marketing strategies.

Rising Demand for High Protein Waters among gymnasts and athletes to enhance physical strength

The importance of protein supplement in gaining muscle volume and repair of micro-injuries in muscles is the main driving factor for the increasing demand for protein supplements, henceforth flourishing high protein water in the market. Manufacturers in the high protein water are using a customer-centric approach to cater to the demand of their broad range of customers. Manufacturers avail their high protein water in various flavors, natural colors, and sweeteners for protein water, to attract population from every age group. Urbanization and hectic lifestyle have fuelled the demand for ready-to-drink beverages, which is also one of the major factors in escalating the demand for high protein water in the market. In addition, the subsequent rise in the vegan population is also increasing the demand for plant-based protein in the global food supplement market. High protein water generally consists of whey protein but due to rising demand for plant-based protein among the consumers has made the manufacturers infuse plant-based protein in the high protein water. Besides, the consumers are preferring high protein water as they fulfill the basic nutrition needs of the body, provides energy, cuts down the excesses fats and cholesterol, and also keeps individual satiated for longer. With the increasing demand and awareness about the high protein water in the global protein water market, it can be expected that the demand for high protein water will increase over the forecast period.

Global High Protein Water: Market Segmentation

On the basis of Source, the global high protein water is segmented as:-

  • Animal Based
  • Plant Based

On the basis of Product Type, the global high protein water is segmented as:-

  • Dairy Based
  • Non-Dairy Based

On the basis of End User, the global high protein water is segmented as:-

  • Casual Users
  • Lifestyle Users
  • Core Users

On the basis of the distribution channel, the global high protein water is segmented as:-

  • Store-Based Retailing
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Others
  • Online Retailing

Global High Protein Water: Key Players

Some of the key players operating their business in high protein market are Arla Foods, Nutramino, Optimum Nutrition,  River Collective Limited, Send Limited, Vyomax Nutrition, Kellogg Company, My Goodness Limited, Protein2o Inc., Bodiez Protein Water, BiPro USA, Trimino and others. Many other players are showing their keen interest to bring high protein water in their product portfolio.

Opportunities for Market Participants:

The flourishing health and wellness among the consumers in the Asia Pacific are providing the best opportunity for the manufacturers to launch their products in these regions to cater to the demand of these customers. High Protein water has increasingly become an important source to gather vital micronutrients in a desirable and convenient manner, which is one of the major driving factors for the growth and expansion of high protein water in the market. Apart from all the factors mentioned above, increasing awareness among the population is also expected to increase the demand for high protein water in the coming years.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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High Protein Water Market

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