High Protein Water: Market outlook

In the global food and beverage market, the escalating demand for functional food and beverage is increasing at a high growth rate owing to their high nutritional value. High protein water is a type of functional water, which contain some amount of protein into it. In the protein supplement market, the demand for high protein water is increasing among the health-conscious population, gymnasts, and athletes, who consume high protein water to fulfill protein demand of their body. High protein water helps in increasing physical strength and endurance of athletes and gymnasts. High protein water is refreshing and contains a low amount of calorie, due to which it is consumed over the available mineral water and sparkling water in the market. Health supplements are becoming very popular in the developed markets, owing to their multiple health benefits and their improved functionality which in turn is increasing the demand for high protein water in the market. In the global high protein water, Europe and North America hold the major share in the production and consumption of high protein water owing to their awareness and increasing fitness enthusiast at the high growth rate in the region. In addition, the presence of major global players in the region is also increasing awareness about their products in the market by utilizing various promotional and marketing strategies.

Rising Demand for High Protein Waters among gymnasts and athletes to enhance physical strength

The importance of protein supplement in gaining muscle volume and repair of micro-injuries in muscles is the main driving factor for the increasing demand for protein supplements, henceforth flourishing high protein water in the market. Manufacturers in the high protein water are using a customer-centric approach to cater to the demand of their broad range of customers. Manufacturers avail their high protein water in various flavors, natural colors, and sweeteners for protein water, to attract population from every age group. Urbanization and hectic lifestyle have fuelled the demand for ready-to-drink beverages, which is also one of the major factors in escalating the demand for high protein water in the market. In addition, the subsequent rise in the vegan population is also increasing the demand for plant-based protein in the global food supplement market. High protein water generally consists of whey protein but due to rising demand for plant-based protein among the consumers has made the manufacturers infuse plant-based protein in the high protein water. Besides, the consumers are preferring high protein water as they fulfill the basic nutrition needs of the body, provides energy, cuts down the excesses fats and cholesterol, and also keeps individual satiated for longer. With the increasing demand and awareness about the high protein water in the global protein water market, it can be expected that the demand for high protein water will increase over the forecast period.

Global High Protein Water: Market Segmentation

On the basis of Source, the global high protein water is segmented as:-

  • Animal Based
  • Plant Based

On the basis of Product Type, the global high protein water is segmented as:-

  • Dairy Based
  • Non-Dairy Based

On the basis of End User, the global high protein water is segmented as:-

  • Casual Users
  • Lifestyle Users
  • Core Users

On the basis of the distribution channel, the global high protein water is segmented as:-

  • Store-Based Retailing
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Others
  • Online Retailing

Global High Protein Water: Key Players

Some of the key players operating their business in high protein market are Arla Foods, Nutramino, Optimum Nutrition,  River Collective Limited, Send Limited, Vyomax Nutrition, Kellogg Company, My Goodness Limited, Protein2o Inc., Bodiez Protein Water, BiPro USA, Trimino and others. Many other players are showing their keen interest to bring high protein water in their product portfolio.

Opportunities for Market Participants:

The flourishing health and wellness among the consumers in the Asia Pacific are providing the best opportunity for the manufacturers to launch their products in these regions to cater to the demand of these customers. High Protein water has increasingly become an important source to gather vital micronutrients in a desirable and convenient manner, which is one of the major driving factors for the growth and expansion of high protein water in the market. Apart from all the factors mentioned above, increasing awareness among the population is also expected to increase the demand for high protein water in the coming years.

The High protein water market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the High protein water market, including but not limited to: regional markets grade, end use, distribution channel.

The study is a source of reliable data on:

  • High protein water market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The High protein water market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the High protein water market report projects the attractiveness of each major segment over the forecast period.

Highlights of the High protein water market report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the High protein water market
  • Recommendations to companies for strengthening their foothold in the High protein water market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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High Protein Water Market

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