Market Outlook

High protein coffee is a brewed drink prepared by mixing or blending coffee beans and protein powder. Most of the high protein coffees are prepared by mixing Arabica beans in protein powder. Demand for high protein coffee is tremendously growing among consumers all over the world as everyone loves the refreshing taste of the coffee. The manufacturers have innovated high protein coffee targeting health conscious, and fitness freaks demographics. High protein coffees are available in the market in ready to drink and in the premixed form. Also, some flavors of high protein coffee such as vanilla, mocha, and chocolate are available in the market. The consumption of high protein coffee is expected to be high in Japan, USA, France, Italy, and Germany as the demand for normal coffee is already high in these regions. A large amount of coffee is exported to India, Indonesia, Vietnam, Colombia, and Brazil. There is a large potential for further growth in emerging countries such as China, Turkey, Russia, and South Korea. Many manufacturers are providing high protein coffee with the certification of vegetarian, gluten-free, and soy free to enhance their consumer base.

High Protein Coffee a Refreshing Protein Supplement for Muscle Builders. 

High protein coffee contains around 15-17 % of protein per 25 grams serving. High protein coffee can be considered as an alternative to protein powders with a delicious, refreshing taste of coffee. The high protein coffee can be consumed pre or post workout as it is a moderate digesting product. A trend of bodybuilding is on boost globally and to build body or muscle protein is an essential nutrient hence, bodybuilders are consuming protein-rich foods which in turn, expected to drive the high protein coffee market in the near future.     

Global High Protein Coffee: Market Segmentation

On the basis of product type, the global high protein coffee market has been segmented as –

  • Premix
  • RTD (Ready To Drink)

On the basis of flavor, the global high protein coffee market has been segmented as –

  • Plain
  • Flavored
    • Vanilla
    • Mocha
    • Peanut Butter

On the basis of packaging, the global high protein coffee market has been segmented as –

  • PET Bottles
  • Pouches
  • Jars
  • Cartons
  • Cans

On the basis of end user, the global high protein coffee market has been segmented as –

  • HoReCa
  • Household

On the basis of the distribution channel, the global high protein coffee market has been segmented as –

  • B2B
  • B2C
    • Store-Based Retailing
      • Hypermarkets/Supermarkets
      • Grocery Stores
      • Convenience Stores
      • Specialty Stores
    • Online Retailing

Global High Protein Coffee Market: Key Players

The global high protein coffee market is evolving due to the increasing trend of muscle building. Hence, many supplement and health and fitness products manufacturers are focusing on this product. Some of the major manufacturers and suppliers operating in the global high protein coffee market are Chike Nutrition., Grenade (UK) Ltd, Scitec Nutrition, TrueNutrition, QuestNutrition, MuscleFood Ltd., Herbalife International of America, Inc., Sport Kitchen. By considering the increasing demand for high protein coffee, many other manufacturers are showing a keen interest in high protein coffee.

Opportunities for Market Participants

The growing trend of fitness and muscles building among consumers is the factor which is escalating the demand for high protein coffee all over the world. The growing demand for high protein coffee comes from younger consumers as the trend of consuming coffee is increasing among younger consumers. There is a great opportunity for high protein coffee manufacturers to launch their products in different flavors. Also, there is an opportunity for new entrants in the market to launch ready to drink high protein coffee and with different flavors. The manufacturers should focus on emerging countries like India and China as the demand for high protein coffee is expected to be high in these regions due to the increasing trend of muscles building. So, by these factors, it is expected that the High Protein Coffee market will grow positive during the upcoming years.

The high protein coffee market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the high protein coffee market, including but not limited to: regional markets, product type, flavor, packaging, end use, and distribution channel.

The study is a source of reliable data on: 

  • High protein coffee market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis 

The regional analysis covers: 

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa) 

The high protein coffee market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the high protein coffee market report projects the attractiveness of each major segment over the forecast period. 

Highlights of the high protein coffee market report: 

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the high protein coffee market
  • Recommendations to companies for strengthening their foothold in the high protein coffee market    

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 

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High Protein Coffee Market

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