Almost all electronic devices employ the principle of direct current (DC). They also use a transistor for their operation. Major electronic devices such as computers, LED (light emitting diodes) and other flat screen televisions, and mobile phones use a rectifier mounted that converts the AC (alternating current) power into DC power. An AC charger requires AC input. It has its own set of circuitry to convert the AC signal into a convenient signal for charging DC. On the other hand, DC charger, more commonly known as power bank, is the one that takes DC input. A power bank (DC charger) does not require a rectifier circuit to rectify an AC source. Power banks consist of current filtering components that provide stable and smooth output.

Electronic devices accept wide a range of voltages, provided the voltage is above the device battery’s voltage capacity. The device can get damaged if the voltage is too high. For instance, the power voltage rating is typically 5V or marginally higher than the device’s battery voltage. The difference can extend up to 12 V in some cases. AC signal is more prone to voltage fluctuations because it reverses its direction 120 times per second. The DC cycle is continuous. The device damage caused due to fluctuation is thus prevented using DC charger (power banks). 

Major electronic gadgets play a vital role in the daily lives of people. Such gadgets include smartphones, cameras, gaming devices, tablets, and MP3 players. These devices require essentially high battery support to run. Battery of any of such a device cannot last very long due to the running of multiple applications and software at a given point in time. The device’s battery cannot last very long. This is where power banks play a vital role. A power bank is a portable, easy to use charger for all leading brands of smartphones, cameras, gaming devices, tablets, and MP3 players. High capacity power banks refer to how much charge is inside a power bank battery. It is measured in mAh or milliamps per hour. A power bank provides charging; some of the charge is lost in the transfer of power. It takes energy to transfer energy. 

Based on type of high capacity power banks, the market can be segmented into economy class power bank (up to 3000 mAh), business class power banks (3,000 mAh to 10,000 mAh), and special class power bank (above 10,000 mAh). In terms of application, the market can be segmented into smartphones, tablets, gaming devices, and others. Based on region, the high capacity power banks market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific accounted for major share of the high capacity power banks market due to the rapid expansion of end-use industries in the region. 

Modern electronic devices such as smartphones, tablets, and gaming devices include mobile broadband, high-speed data access through Wi-Fi, web browsers (displaying standard web pages as well as mobile-optimized sites), social networking applications, and high resolution touchscreens are some of the major features that is driving electronics market, globally. With such electronic device singularly performing high functionality tasks, it will require continuous power charge to perform the work efficiently. Thus, the market for high capacity power banks Asia Pacific is expected to expand at a significant pace in the near future.

Key players operating in the high capacity power banks market include Beijing Xiaomi Technology Co., Ltd., Lenovo Group Ltd., Microsoft Corp., Panasonic Corp., and Sony Corp.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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High Capacity Power Banks Market

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