Global Hibiscus Flower Powder Market – Introduction

  • Hibiscus is an attractive red flower which is commonly known as China Rose. Hibiscus flower powder used on the scalp helps promote hair growth and prevents greying of hair. Usage of hibiscus powder is also helpful in the management of diarrhea, piles, menorrhagia, and high blood pressure etc. Hibiscus flower powder also has good laxative properties. Most people are practicing home isolation due to the COVID-19 pandemic. This is resulting in steady increase in sale of hibiscus flower powder through e-commerce websites and other online portals of personal care and cosmetic products. Manufacturing companies are also expanding their online sales channels in various countries across the globe to increase the sale of their exclusive range of hibiscus flower powder.

Increase in usage of hibiscus flower powder in food & beverages and personal care & cosmetics industry projected to be a driving factor

  • Rapid increase in usage of hibiscus flower powder in food & beverages and personal care & cosmetics industry in various countries, especially in Asia Pacific, is projected to drive the hibiscus flower powder market during the forecasted timeline. Rise in trend of using hibiscus flower powder to flavor warm and cold beverages, soups and sauces, as well as to add color to food and beverages is also anticipated to surge the sales of hibiscus flower powder in the near future. 
  • Hibiscus flower powder is extremely useful for the betterment of skin and hair. The antioxidants present in hibiscus powder also helps to reduce inflammation on skin caused by acne, and other skin problems. This is likely to surge the sale of hibiscus flower powder in China, India and various other developing countries across the globe, which is one the significant reasons projected to increase the demand for hibiscus flower powder in the coming years. 

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Rise in sale of hibiscus flower powder through company-owned websites and e-commerce websites

  • Increase in trend of selling hibiscus flower powder and other exclusive range of herbal products through online distribution channels especially on company-owned websites and e-commerce websites such as Amazon, Walmart, eBay, and various other regional e-commerce sites across the globe is anticipated to create huge opportunities for manufacturers and distributors of hibiscus flower powder in the near future. Manufacturers and suppliers also provide discounts and give exclusive offers and schemes to drive the sale of hibiscus flower powder on e-commerce websites etc.

Asia Pacific Considered the Largest Market for Hibiscus Flower Powder

  • Geographically, the global hibiscus flower powder market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • The market in Asia Pacific is anticipated to expand at a significant growth rate during the forecast period due to rise in awareness about usage of organic or herbal products for hair & skin etc. in China, Korea, Japan, and other Southeast Asian countries. These factors are projected to surge the demand for hibiscus flower powder in the Asia Pacific region.
  • North America accounted for major share of the global hibiscus flower powder market in 2019. The market in North America is anticipated to grow at a moderate rate during the forecast period due to increase in usage of hibiscus flower powder in food & beverages industry in the U.S., Canada, and Mexico which is projected to increase the sales of hibiscus flower powder.

Key Players Operating in the Hibiscus Flower Powder Market

Prominent hibiscus flower powder brands or companies are likely to face competition during the forecast period. Brands such as Bio Actives, Bio Organic, Herbeno Herbals, and Traditional Medicinals are producing hibiscus flower powder which is herbal and ayurvedic and planning to launch more innovative range of products in the market. Companies are also undertaking mergers & acquisitions or signing agreements with regional distributors and dealers to expand their business in various parts of the globe. Some of the key players operating in the global hibiscus flower powder market include:

  • Bio Actives
  • Bio Organic
  • Fortune Health Care
  • Herbeno Herbals
  • Rena Beverage Solutions
  • The Republic of Tea
  • Traditional Medicinals
  • Wild Hibiscus Flower Co.

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Global Hibiscus Flower Powder Market – Research Scope

Global Hibiscus Flower Powder Market, by Type

  • Natural
  • Organic
  • Others

Global Hibiscus Flower Powder Market, by Price Category

  • Low
  • Medium
  • High/Premium

Global Hibiscus Flower Powder Market, by Application

  • Food & Beverages
  • Pharmaceuticals
  • Personal Care & Cosmetics
  • Others

Global Hibiscus Flower Powder Market, by Distribution Channel

  • Online
    • Company-owned  Websites
    • E-commerce Websites
  • Offline
    • Specialty Stores (Sports Store/ Franchise Store)
    • Hypermarket/Supermarket
    • Other (Retail Stores etc.)

Global Hibiscus Flower Powder Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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