Herb Infusions Market - Snapshot
Broadly, herb infusions comprise beverages including herbal teas, wherein herbs are steeped in water or other liquids to absorb the flavor. Various herbs such as rosemary, dill, basil, mullelin, thyme, dill, and sage are used to make herb infusions.
Rising uptake of herbal and natural products is serving to boost the demand for herb infusions. Individuals, mostly in urban areas are striving to adopt age-old food habits to make up for deterioration of health due to modern lifestyle. Adoption of whole grains, efforts to incorporate various parts of a plant for food, home products, and toiletries is a practice increasingly observed among urban consumers. The increasing desire of urban consumers to go all-natural to fight today’s polluted environment is another factor for demand of herb infusions.
Herb infusions are primarily of two types: organic and conventional. Key sources of herb infusions are rosemary, thyme, basil, nettle, chamomile, sage, Echinacea, mullein, and others. Growth of herb infusions market is also attributed to varied end users of herb infusions, which include food, confectionery, beverages, healthcare, bakery, salad dressings, personal care, aromatherapy, and flavor & fragrances.
Herbal teas, herbal shampoos, herbal soaps, and herbal bath towels are some natural products that urban consumers are vying to adopt. Expanding interest of food and beverage manufacturers to foray into natural products is another key trend for continually rising demand for herb infusions.
Endorsements of herb infusions from practitioners of ancient medicine is boosting consumer confidence for these products. Urban consumers are increasingly travelling to remote places for their natural vegetation. Urban consumers interested in natural products are increasingly spending time to understand use and benefits of vast variety of plant species. These individuals now tend to plan trips to distant locations, including hilly areas for their vegetation. Roots, stem, leaves of plants are some parts that are used for herb infusions for everyday use.
Infusion is a process of steeping plants and plants products in water or other liquid until the liquid absorbs the flavors and oils. Herb infusions are very strong beverages that are made by pouring either cold or hot water or some other liquid such as juice, diluted glycerin, vinegar or wine over herbs and letting it soak for a long time. Herbal teas are sometimes called as herb infusions, but herb infusions is a broad term which includes all the herbs including herbal teas. Various herbs such as dill, sage, rosemary, chamomile, mullein, basil, and thyme are used to make herb infusion. Growing consumer’s attraction towards herbal and natural products is expected to boost the demand for the herb infusions during the forecast period.
Herb Infusions for Health & Nourishment
Herb infusions are the products which are obtained from the herb by the infusion process. A common example of herb infusions is an herbal tea. Herb infusions are used as a taste enhancer and for the medicinal purpose. Herb infusions are used as a flavor and fragrance ingredients in food industries. Herb infusions are also used as an herbal remedy to cure various disease such as dementia by providing large quantities of vitamin, minerals, calcium, proteins, and essential fatty acids in their most natural form. Herb Infusions are considered as the natural and safe health & nourishment product as it does not contains chemicals, so consumers are getting more attracted toward herb infusions. Bound to these factors, it is expected that the demand for herb infusions would be high in the near future.
Global Herb Infusions: Market Segmentation
On the basis of nature, the global herb infusions market has been segmented as-
On the basis of source, the global herb infusions market has been segmented as-
- Others (Dill, Oat straw)
On the basis of end use, the global herb infusions market has been segmented as-
- Salad Dressings
- Personal Care
- Flavor & Fragrances
Global Herb Infusions: Key Players
Some of the global key manufacturers and suppliers of herb infusions are Guangzhou Qixing Pharmaceutical Co. Ltd., Mayway, Natural Herbs & Spices, Infusion GB, Herbal Infusion Co., SodaStream USA Inc., Ahmad Tea, Twining and Company Limited, UK Tea and Infusions Association. More industrialists and manufacturers are showing a keen interest in the herb infusions as the demand for the product is growing in the pharmaceutical and cosmetic industry.
Opportunities for Market Participants:
The globally growing trend of clean label and natural products is expected to boost the demand for herb infusions in the near future. In addition, growing health consciousness is expected to boost the demand for the herb infusions market during the forecast period owing to the significant health benefits of herb infusions. Also, growing consumer demand for flavorful products globally would have a significant impact on the herb infusions market as herb infusions add flavor to food and give a pleasant fragrance. It is also used in culinary, and for salad dressing. The growing number of new dishes and food and beverage industries would also have a great impact on the herb infusions. Herb infusions are directly be consumed as a beverage and also it is added to some other ingredient to make beverages. Hence, there is an excellent opportunity for the herb infusions manufacturer to target beverages industries. New players who are going to invest in the market should focus on the healthcare industries as the demand for herb infusions is high in healthcare owing to the health benefits of herb infusions. By considering the above factors, it is expected that the Herb Infusions market will grow positive during the forecast period.
- There are many big companies which are providing herbs, dried herbs and herbal tea globally. But there are very few herb infusions manufacturers. So new market entrants should focus on herb infusions market as the demand for the product is expected to be high during the forecast period.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.
TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.
Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:
Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.
Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.
Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.