Helicobacter pylori (H. pylori) is a spiral shaped gram-negative aerobic bacterium commonly found in the stomach. Bacteria plays a vital role in balancing stomach ecology. When H. pylori invades and attacks the stomach lining, it causes stomach infections. These infections are commonly found in both men as well as women. Nearly 30% of the world’s population is infected by H. pylori. In some countries, the bacteria infects more than 50% of the population, making this infection one of the most common bacterial infections known to mankind.
H. pylori infections cause stomach ulcers and gastritis. As the bacterium causes stomach ulcers and duodenal ulcers, it is associated with stomach and duodenal cancers. In 1994, the International Agency for Research on Cancer classified H. pylori as a carcinogen. The mode of transmission of H. pylori is unclear. However it is suggested that the bacterium is transmitted from one individual to another via the fecal-oral route.
Most people with Helicobacter pylori infection are asymptomatic. Mostly, H. pylori infections occur in childhood. Patients with peptic ulcer caused by H. pylori experience symptoms such as abdominal pain, vomiting, nausea, loss of appetite, and excessive burping. In some cases, peptic ulcers lead to severe complications such as internal bleeding (which occur when these ulcers break through the blood vessel), obstruction (which happens when an ulcer prevents food from leaving the stomach), perforation (ulcer breaks through the stomach wall), and peritoneum infection.
Rising prevalence of these infections are projected to propel the global H. pylori diagnostics market during the forecasted period. These infections are more prevalent in developing countries. Poor sanitation, lack of water supply, poor personal hygiene, and dense population are the key factors attributed to the spread of H. pylori infections. Awareness about these infections among people is one of the factors fueling the growth of the global H. pylori diagnostics market.. However, stringent regulatory norms and rules by government are likely to hamper market growth.
There are several diagnostic methods currently available to detect presence of H. pylori. Depending on the type of diagnostic method, the market is broadly categorized into two segments: invasive and non-invasive. Invasive methods include endoscopy, histological examination, culturing of biopsy specimen, polymerase chain reaction, and rapid urease test (RUT). The choice of the diagnostic test depends on factors such as need to perform endoscopy, availability of the diagnostic test, cost, patient’s age, and advantages or disadvantages of one method over the other. Non-invasive diagnostic method includes serology. In serological testing, antibodies against H. pylori are identified from the patients’ blood samples. Several tests such as enzyme immunoassay (EIA) are used to detect antibodies. Diagnostic test such as urea breath test is used to detect eradication of in a patient’s body. POC test is also one of the most common tests used to diagnose the infection. Based on end-user, the market can be segmented into hospitals, diagnostic laboratories, private clinics, and research institutes.
Geographically, the global H. pylori diagnostics market can be segmented into five key regions: North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America dominate the global H. pylori diagnostic market owing to a better economy and development of health care facilities. High rate of population and high prevalence of H. pylori infections are expected to boost the growth of the market in developing countries in Asia.
Key players operating in the global H. pylori diagnostics market are Thermo Fisher Scientific, Bio-Rad Laboratories, and F. Hoffmann-La Roche, among others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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