Get In Touch

Helianthus annuus is a large annual forb of the genus Helianthus grown as a crop for its uses as edible oil, edible seeds/ fruits, commonly known as sunflower. The sunflower plant has an erect rough-hairy stem, reaching typical heights of 3 meters i.e. 9.8 ft. For cultivation and growth of healthy helianthus annuus plants we need full sun, fertile, moist and well-drained soil with heavy mulch.

Sunflower seeds are used as snack food, process sunflower is also used as alternative for peanut butter all over the world. In Germany sunflower seed bread is very popular like wheat bread in other parts of the world. It is sold as bird food, for oil extraction, preparation of salads, as medical ointments etc. Sunflower is also popular for its uses in dyes and body paints.

Sunflower has got its high important in all over the world due to its uses in production of biodiesel and margarine (artificial butter made up of vegetable oil and water) as it is cheaper than olive oil. Helianthus annuus is also very useful in extraction of toxic chemicals from water and soil.

Helianthus Annuus Market: Segmentation

Helianthus annuus market is segmented on the basis of its products available in the market as sunflower seed, primary processed sunflower oil and secondary processed sunflower oil. Again the sunflower seed market is sub segmented into snacks and animal feed. Further primary processed sunflower oil is sub segmented into animal feed (oilcake), cooking oil and industrial consumption.

Helianthus annuus market is also segmented according to its applications which includes food, ornamental, personal care and biofuel. Sunflower is essentially used for production of oil as its high ratio of polyunsaturated fatty acids and its good stability characteristics. In skin care industry sunflower oil is used as it is rich in vitamin E.

Helianthus Annuus Market: Regional Outlook

Helianthus annuus is native species to North America, and popularly being used as high energy food source. Being native America it is one of the major regional market for sunflower. In Latin America region Argentina is top producer of sunflower seeds and sunflower products by volume. Europe is another major grower of sunflower with Ukraine gains maximum shares by volume, followed by Russia. The Russia, Argentina and Ukraine are referred as the “Sunflower Triangle”. These three countries accounts for almost worlds half market production of sunflower. In Asia Pacific region China is major producer. Amongst MEA regional market Turkey stands as a major producer and consumer of sunflower products.

Asia Pacific is the fastest growing market and it is one of the major importer for helianthus annuus, India tops in exports on country level followed by Pakistan. MEA is another major import market with Turkey as prominent market player at country level. Helianthus annuus is also imported in few parts of Europe.

Helianthus Annuus Market: Drivers

Emerging health consciousness and increased uses of high quality oils and food products is the prime market driver for sunflower oil. Because of high proportion of unsaturated fatty acids contents, near absence of toxic substances, light color and good flavor, market demand for sunflower is more demanded over the soybean products. It is fourth most important oilseed crop in the world. By product of sunflower oil extraction is protein rich which is blended with soybean meal and being used as livestock feed.

Growing market consumption and demand for breads, cakes, and healthy snacks is fueling market demand of sunflower seeds and sunflower derived products. The emerging demand for healthy and protein rich bird feed has become market growth driver of sunflower seeds.

Emerging demand for bio oil manufactured using natural substances is another market driver for sunflower. Increased negative perception about palm oil in Eastern Europe, U.S and Australian consumers has lead user preferences shift towards sunflower products, which is fueling market demand for helianthus annuus oil.

Helianthus Annuus Market: Key Players

The growing world sunflower market is encouraging entries of new players in the market. Few of the key players include Cargill Ltd. Poholy Oil (Dnipropetrovsk Oil Extraction Plant (DOEP). Monsanto, DuPond, Syngenta, Sindan Organic, Blue Diamond Growers., Archer Daniels Midland Co., Kernel ltd., Soloma Ltd., Oliyar Production Company , McCormik and Company, Richardson International, Macjerry Ltd, KWS AG, Skata, Land O’ Lakes, Taikii, Asagir Ltd. etc.

These are only few prominent players. However, the emerging markets for sunflower products have fueled entry of local players into non-traditional markets.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Helianthus Annuus Sunflower Market

Pre Book