Global Heat-not-burn Products Market: Introduction

  • Heat-not-burn (HNB) products are products which heat up tobacco by using a battery-powered heating system. The product is inhaled by the user via the mouth. The product contains an extremely addictive material i.e. nicotine.
  • HNB products also have non-tobacco extracts. They are usually flavored. Several types of HNB products are available in the market. A few examples include products that use loose-leaf tobacco, such as Ploom and PAX, and tobacco sticks, such as IQOS and glor.
  • Heat-not-burn products are also called heated tobacco products or non-combusted cigarettes

Key Drivers of the Global Heat-not-burn Products Market

  • Increase in adoption of technologically advanced cigarettes is likely to boost the global heat-not-burn products market in the near future. Users are becoming health conscious and increasingly sophisticated, with rising purchasing power. They are capable of differentiating between various brands.
  • The heating process produces a flavorful nicotine with vapor. While the tobacco does not burn, intensity of harmful chemicals is considerably reduced compared to traditional cigarette smoke.

North America and Europe are Dominating the Overall Market

  • In terms of geography, the global heat-not-burn products market can be divided into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)
  • North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast for the heat-not-burn products market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the heat-not-burn products market analysis and forecast for GCC, South Africa, and Rest of Middle East & Africa. The South America heat-not-burn products market is segmented into Brazil, and Rest of South America.
  • North America and Europe are highly attractive regions of the global market, owing to presence of key players such as Philip Morris International Inc. and British American Tobacco in these regions. Youngsters are mostly adopting new and technologically advanced devices as a safe substitute for tobacco, which is likely to surge the adoption of heat-not-burn products in the near future.

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Key Players Operating in the Global Market

  • Currently, the global heat-not-burn products market is a consolidated market, due to presence of established players. Competition among these players is intense, and established companies are acquiring startup companies to expand their customer base as well as geographical reach.
  • In 2018, Japan Tobacco Inc. (JT) acquired the tobacco business of Akij Group (Akij). The acquisition of Akij’s tobacco business has enabled JT Group to become the second-largest tobacco company in Bangladesh. It has further expanded JT Group’s operations in emerging markets, supporting its objectives for sustainable profit growth in the mid and long terms. A few of the key players operating in the global heat-not-burn products market are:
    • British American Tobacco
    • Imperial Brands
    • JT International AG
    • Korea Tobacco & Ginseng Corporation
    • PAX Labs, Inc.
    • Philips Morris International
    • SHENZHEN AVBAD TECHNOLOGY CO., LTD
    • Shenzhen Royal Tobacco Industrial Ltd
    • Shenzhen Yukan Technology Co., Ltd.
    • Vapor Tobacco Manufacturing LLC (3T Organic)

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Global Heat-not-burn Products Market: Research Scope

Global Heat-not-burn Products Market, by Tobacco Type

  • Tobacco Stick
  • Loose-leaf Tobacco

Global Heat-not-burn Products Market, by Device Type

  • Direct & Indirect Heating
  • Infused/Hybrid Systems

Global Heat-not-burn Products Market, by Component

  • Tobacco Sticks
  • Holders
  • Chargers
  • Other Accessories

Global Heat-not-burn Products Market, by Price

  • Low (Up to US$ 65)
  • Medium (US$ 65 – US$ 85)
  • High (Above US$ 85)

Global Heat-not-burn Products Market, by Distribution Channel

  • Online
  • Offline
    • Supermarkets & Hypermarkets
    • Specialty Stores
    • Retail Stores

Global Heat-not-burn Products Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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