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Heated jackets are a type of outdoor clothing that offers protection from cold weather. In heated jackets, batteries are used to power up the jackets.

Popularity of outdoor sports such as trekking, snowmobiling, winter biking, diving, downhill skiing, motorcycle riding, etc. among consumers is increasing the demand for heated jackets across the world. 

Surge in demand for self-heating heated jackets is increasing the overall market size of heated jackets in the U.S. For example in November 2018, U.S. based heated jackets manufacturer, Ororo Heated Apparel launched heated jackets that have inbuilt lithium-ion batteries that are rechargeable and keep users warm for up to about eight hours. As temperatures can be controlled in these jackets, they can be worn across the year. Rise in online apparel sale including heated jackets is also driving the global heated jacket market. The “Ororo” brand of heated jackets is focusing on online sales, selling these heated jackets to British customers through Amazon UK. 

Rise in usage of smart heated jackets across the world is impacting the global heated jacket market. In February 2018, U.S. based Ministry of Supply (a fashion company) launched a new brand of Mercury “intelligent heated jacket.” The temperature of these jackets can be controlled by voice command. The heated jacket has pads made of thin carbon fiber and electronic sensors to detect outside temperature, the user’s body temperature, and the movement by the user. The sensors calculate the optimum temperature for the heated jacket to keep the user warm. In September 2018, heated jacket manufacturer 8K launched a rechargeable heated jacket, whose temperature can also be controlled by an app. 8K uses “Flexwarm” technology that uses a very thin film layer as a heating element. Through the flexwarm technology, a rechargeable heated jacket from 8K can reach a temperature of 50 degree centigrade in 360 seconds in comparison to carbon fiber heating technology.

In terms of type, the global heated jacket market can be segmented into jackets using 5-volt power bank, 7-volt power bank, and 12-volt power bank. Based on consumer group, the global heated jacket market can be categorized into men and women. By distribution channel, the heated jacket market can be segmented into online and offline.

Geographically, the global heated jacket market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is expected to be a major market for heated jackets across the globe during the forecast period. The U.S. is expected to be the largest market in North America followed by Canada. Europe is a significant market for heated jackets. Germany is expected to be the leading heated jacket market in the region. The U.K., France, Italy and Spain are other major markets in the region. Asia Pacific is expected to be a major market for heated jackets during the forecast period, with China expected to be the largest heated jacket market in the region. Japan, South Korea, and India are other major markets in the region. Middle East & Africa is expected to be another significant market for heated jackets. GCC is expected to be a major market in the region, followed by South Africa. Brazil is likely to be a major market for heated jackets in South America during the forecast period.

A major difficulty for users of heated jackets is that these jackets require a portable power source, so consumers have to keep a power back-up such as removable power bank to recharge heated jackets periodically.

Major companies operating in the global heated jacket market are Columbia Sportswear, Milwaukee Electric Tool Corporation, Robert Bosch Tool Corporation, DeWalt, Makita Corporation, Fieldsheer (brand Mobile Warming), Firstgear, H2C Brands LLC (brand Volt), TechNiche International (brand IonGear), Venture Heat, Ororo Heated Apparel, Ministry of Supply, 8K, etc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Heated Jacket Market

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