Get In Touch

Global Health Tracking Apps Market: Introduction

Health tracking apps are mobile application programs that offer health-related services on smartphones, tablet PCs, and other communication devices. Health and wellness apps focus on various aspects of promoting digital health. Major applications of health tracking apps include sports and fitness activity tracking, diet and nutrition tracking, weight loss tracking coaching, pharmacy & clinical, sleep cycle analysis, stress reduction and relaxation, meditation, medical advice and patient community, menstrual period tracking, pregnancy, hospital selection, and appointment management.

health tracking apps market size and forecast

Global Health Tracking Apps Market – Dynamics

Impact of Increasing Levels of Stress and Health on Individuals across the Globe

Stress levels and workloads have increased across the globe over the last two decades. Rise in workloads have affected working individuals emotionally, physically, and mentally. Thus, health tracking apps and modules are likely to be one of the most integral devices used by working individuals in the near future. Health tracking apps make a significantly positive impact on the life of working individuals by indicating to them the need for physical activity from the health perspective. Demand for health tracking apps would increase in the next few years with the rise in stress levels.

Cloud Security and Network Transmission Issues

Health tracking apps that rely highly on cloud services are susceptible to service impairment or control loss, data breach, service loss including service breakdown, or in worse cases, personal data loss. User experience may also be affected by unstable network transmissions at some places and this limits the reach of cloud-based and hybrid services/solutions in the impacted regions. This could hamper the growth of the health tracking app market.

North America Expected to Dominate the Global Health Tracking Apps Market

In terms of region, the global health tracking apps market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is expected to dominate the global health tracking apps market during the forecast period, as the adoption of health & wellness devices within this region is high compared to other regions.

Are you a start-up willing to make it big in the business? Grab an exclusive PDF sample of this report

COVID 19 Impact on the Global Health Tracking Apps Market

It is expected that COVID 19 will positively impact the health tracking apps market across the globe. The increasing need to monitor the immune system and to maintain optimum health to combat diseases is expected to drive the demand for health tracking apps.

health tracking apps market region analysis

Global Health Tracking Apps Market – Competition Landscape

  • In July 2019, Chiquita launched fitness stickers useful to boost health and wellness. The rising need for fitness and healthy lifestyles prompted the company to launch these stickers
  • In April 2019, a new interactive app called littleglow was launched by Lycored. This app makes wellness easy and accessible by delivering powerful mental, physical, and spiritual activities through the smartphone every week.

Oriflame Cosmetics AG

Established in 1967, Oriflame Cosmetics AG is headquartered in Schaffhausen, Switzerland. The company focuses on distributing and manufacturing beauty products and physical wellbeing accessories. The company serves more than 60 countries across the globe and has nearly three million independent Oriflame consultants. The company is largely focused on research and development and for this it has over 100 R&D centers across the globe.

Expanding operations in future? To get the perfect launch ask for a custom report

Global Health Tracking Apps Market: Segmentation

The global health tracking apps market can be segmented based on:

  • Type
  • Region

Global Health Tracking Apps Market, by Type

Based on type, the global health tracking apps market can be divided into:

  • Physical Activity
  • Medical/Clinical
  • Weight Loss
  • Food & Nutrition
  • Sleep
  • Well-being

Regional analysis of the global health tracking apps market includes:

  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Russia
    • Italy
    • Spain
    • Nordics
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Singapore
    • Malaysia
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Health Tracking Apps Market

Pre Book