Global Social Media Marketing Market for Healthcare: Overview

In the past half a decade, social media has emerged as an efficient mode for individuals as well as organizations to connect and interact with targeted audiences in a personalized manner. The portals such as Facebook, Twitter, and LinkedIn have paved a way to reach out to the masses and this enables marketing strategies that are fast proving their worth with radically beneficial return of investment. On the other hand, the healthcare industry is touching new peaks as a result of increased income of urban populations and collectively they make a substantial targeted audiences for the social media marketing managers. According to the findings of this business intelligence study, the market for social media marketing in the health care sector will flourishing at a robust CAGR during the forecast period of 2015 to 2023.

This market research report has been compiled with an aspiration to serve as a business decision-making tool for targeted audiences such as healthcare organizations, pharmaceutical companies, healthcare professionals, insurance providers, research and development institutes, government agencies, and venture capitalists. The report contains data-based evaluations and estimations on how the demand has expanded over the years and what are its future prospects, breaking the market down into smaller segments as well as gauging the potential of demand from different countries and regions. The report also contains a dedicated chapter on the competitive landscape, wherein several prominent companies of this market have been profiled for their products, geographical reach, and recent strategic decisions.

Global Social Media Marketing Market for Healthcare: Trends and Opportunities

Some of the key social media marketing strategies that are being adopted by the healthcare players are: determining the right portals to engage maximum consumer base. With definitive goals and target audiences, the marketing managers are able to effectively listen and monitor their progressions. Over time, this enlarges their online presence, generating traffic that ultimately triggers conversations that lead to business opportunities, or at least increased awareness. Companies are now able to develop a brand with social media, integrating online and offline campaigns and gain customer trust. With a strong consumer community over the social media, healthcare organizations are also able to communicate their policies and updates.

There are a number of benefits of social media marketing that the healthcare players can use, such as expanding their business exposure and lead generation, consumer and public relation management, treatment and RX decisions, enhancing health awareness, and recruiting for clinical trials.

Global Social Media Marketing Market for Healthcare: Regional Analysis

Owing to strong adoption rate of new technologies and pathways, the developed countries of the U.S., Canada, France, the U.K., Germany, and Italy make North America and Europe as the two regions that are showing a greater potential of demand for the players of this market. That being said, emerging economies of China and India house more than one third of the total world’s population and social media is making a market in these nations too. The companies providing for these marketing tools are well advised to focus on these developing countries to find substantial demands.

Global Social Media Marketing Market for Healthcare: Competitive Landscape

Abbott Labs, Novartis, Bayer Pharmaceuticals, Astra Zeneca, Bristol Myers Squibb, Johnson and Johnson, and Roche are some of the key healthcare companies that have started using social media for their brand awareness.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note : Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.