Head up display software are designed to manage content displayed on a head up display in the most user-friendly and flexible way. Head up displays are holographic projections used to provide information about various aspects. The major application of head up display is in driving, to display information such as the current speed of the vehicle, fuel level and current rate of consumption, and navigation directions. Windscreens of cars and other vehicles are the screen of choice for head up display systems, since the transparent glass surface provides the perfect surface to exhibit information without it becoming a major distraction for the driver. Since windscreens are right in front of the driver, having information on the screen is more convenient than having it on the dashboard, which allows for greater concentration while driving and thus reduces the chances of an accident.
Head up displays were originally designed for aircraft pilots, so that they could operate the multifaceted controls of aircraft with ease. Over time, HUDs have been steadily adopted by the automotive industry, to the point that head up displays in some form are now becoming common in premium passenger cars. A significant rise in awareness regarding passenger and vehicle safety and the rising demand for connected vehicles are the key factors that are projected to enhance the growth of the global head-up display software market in the coming years. In the current market, original equipment manufacturers (OEMs) and individuals are investing in vehicle telematics. HUD can be used in unison with telematics solutions in order to provide a holistic solution for the transportation industry. Rise in the use of vehicle telematics is anticipated to create lucrative market opportunities for companies active in the global head up display software market. The rising demand for technologically advanced HUDs and augmented reality is expected to drive the growth of the head up display software market in the next few years. On the flip side, fatal errors in HUD display technology and the large space requirement in the automotive cockpit are projected to restrict the market growth in the coming years. Also, significant capital expenditure on the installation of head up display software is expected to hamper the market. Nonetheless, the rise in demand for semi-autonomous and electric vehicles is predicted to support the growth of the market in the near future.
The head up display software market can be segmented on the basis of application, type, and geography. When segmented by application the head up display software market has been bifurcated into aviation, automotive and others. On the basis of type, the market can be classified into combined projected head up displays and windshield projected head up displays. Based on region, the head up display software market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
North America is anticipated to constitute a dominant share in the current head up display software market. The head up display software market in Europe is expected to expand at a significant compound annual growth rate (CAGR) between 2018 and 2026. Asia Pacific is likely to be a rapidly expanding region of the head up display software market in the next few years. The head up display software market in Middle East & Africa is expected to witness marginal growth in the near future. The market analysis across major counties includes the U.S., Canada, the U.K., Germany, France, Italy, GCC countries, South Africa, and Brazil.
The head up display software market is characterized by intense competition among key players and a rise in the number of new entrants. Market players are focusing and increasing their investments more and more on research and development in order to integrate new and advanced functions in the head up display software market. Some of the key players operating in the head up display software market are Altia Inc., Nippon Seiki, Continental, Visteon, Denso, BAE Systems, Pioneer Corporation, Microvision, Thales Group, Garmin, and Panasonic Inc.
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