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Halwa Market: Introduction

Halwa refers to any type of dense, sweet confections served across the Europe, Asia Pacific and MEA region. It is a type of dessert having very thick pudding which is made from a variety of fruits, vegetables, grains, nuts, and lentils. Halwa is generally prepared from various raw materials such as wheat, suji, raw, moong daal, besan, carrot, Apple etc. It is not very easy to prepare halwa as it needs lots of time, hard labor work, and patience to cook delicious and rich flavored halwa. Apart from this, it needs proper raw material specifications, their proportions, and sequence of adding and processing steps of the raw materials while preparing it. Moreover, normally the halwa is rich in fat and sugar but generally not satisfactory in other nutrients. However, some halwa like the poppy seed is highly rich in nutrients and also provide immunity against various diseases such as a cough, cold and others, especially in the winter season. Nowadays, halwa is sold in ready to eat and ready to prepare halwa mix packs which have developed a lot over the years and provide a taste similar to North Indian halwa. In India, there are various types of desserts such as carrot halwa, moong daal halwa, Bombay halwa, Bottle Gourd halwa etc. In North India, the most famous halwa includes suji, aata and moong daal halwa which is opaque, yellowish brown in color, soft and smooth in texture while in South India, it is a jelly-like translucent product with luster.

Halwa Market: Dynamics                                       

One of the significant factors towards the growth of halwa market is the production of sugar-free halwa mixed with artificial sweeteners as the number of diabetic patients are continuously increasing in India. Nowadays, people are more health conscious, so the consumption of sugar-free halwa is more among the adults. Another factor towards the growth of halwa market is that it is sold in ready to eat and ready to cook halwa mix packs. This is beneficial for the people who don't know how to prepare halwa or they don't have enough time to cook due to their busy lifestyle. Moreover, as the number of occasional events and parties are increasing, people generally add halwa in the sweet dish as it comes rich in taste and is also not much expensive. This can be the major factor which fuels the growth of halwa market.

 Halwa Market: Segmentation

The halwa market can be segmented on the basis of product type, material type, packaging type, and distribution channel. On the basis of product type, the halwa market can be segmented into anjeer halwa, moong daal halwa, carrot halwa, dry fruit halwa, and others. On the basis of material type, the halwa market can be segmented into ghee, sugar, milk, cereals, fruits & vegetables, cereals, and others. On the basis of packaging type, the halwa market can be segmented into the pouch, plastic box, cardboard box etc. On the basis of a distribution channel, the halwa market can be segmented into direct sales and indirect sales. The indirect sales market can be further sub-segmented into the specialty stores, wholesalers, hypermarket, supermarket, convenience stores, online retailers and others. On the basis of region, the halwa market can be segmented into North America, Europe, Asia Pacific, and rest of the world.

Halwa Market: Regional Outlook

On the basis of the regional outlook, halwa market is segmented into five different regions: North America, Latin America, Europe, Middle East and Africa and Asia Pacific. The major factor driving the halwa market in Asia Pacific region is the large population base and innovation in terms of taste. Europe and the Middle East & Africa dominate the halwa market by factors such as growing consumer preference and increased disposable income of the consumers in the region. North America and Latin America are expected to have the considerable growth in the near future.

Halwa Market: Key Player:

Some of the major players operating in halwa market include Suhana, Punjab Milk Foods Inc., MTR Foods Pvt Ltd., Nutrifresh foods Ltd, Kwality Wall's, Triguni Food Pvt. Ltd., Haldiram's Food International Limited, Ajit Sweets, Anoushka Gourmet, and kitchens of India.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Halwa Market

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