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Gym management software is a software solution which allows the users to manage the different processes associated with running a gym in an efficient and effective manner. These software solutions are generally multifunctional and can manage all the diverse processes associated with managing a gym or fitness centre. Gym management software solutions can perform functions such as scheduling appointments, waitlist management, online bookings, membership management, customer specific notifications, payroll management and estimated income among several other features. The features of gym management software differ from vendor to vendor and also depending on the price of the software solution.

Some vendors of gym software solutions also offer features such as booking through social media and promotion of the gym in social media. Such features are generally available for the high end and more expensive versions of gym management software. Certain gym management software solutions also provide the user with the option of workforce management. Thus the software can track the check in and checkout time of the employees, attendance of the employees and the salary payments of the employees among others. Such hosts of varied features are extremely helpful for multi gyms having huge number of customers and employees.

The customer details managed by the gym management software can include new enrollments, lapsed subscriptions, subscription termination, check in and checkout time, number of steam baths available to an user, number of body massages available to the user and the name of the trainer assigned to the user among others. The vendors of the gym management software often provide customized solutions, depending on the need of the purchaser. Several vendors also offer cloud based gym management software solutions, which are highly beneficial for gyms operating in multiple locations. Cloud based gym management software allows the user the track details of each gym location from a central monitoring point and also aids in effectively notifying any location to take necessary action for any noted issue.

The market for gym management software is primarily being driven by the growth in number of large gyms having multiple outlets across the same region or different nations. For example the Anytime Fitness brand of gym, owned by Self Esteem Brands LLC, has been operating in multiple locations across different countries. Branches in such diverse locations cannot be managed by traditional methods and hence require aid of modern solutions such as gym management software. Several gym brands have been widening their reach through development of branches in different locations. This in turn has been positively impacting the growth of the market for gym management software. Additionally, the growing health consciousness among people from all geographic locations has been promoting the number of annual gym subscriptions globally. This in turn has forced several medium and small gym brands also to opt for gym management software, for better management of the growing number of subscriptions. This in turn has been further boosting the global gym management software market.

However, lack of proper awareness, overdependence on traditional gym management solutions and concerns for security breach are some of the factors which have been inhibiting the growth of the market. Considering the growing number of gym subscriptions and the growing need for better gym management, the market for gym management software can be expected to be offered ample growth opportunities during the forecast period.

The gym management software market, on the basis of deployment type, has been segmented into on-premise, cloud and mixed. On the basis of region, the market for gym management software has been segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa (MEA).

The major companies in the gym management software market are MINDBODY, Inc. (The U.S.), Zen Planner LLC (The U.S.), Jonas Fitness, Inc. (The U.S.), GymMaster (New Zealand) and Virtuagym (Colombia) among several others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Gym Management Software Market

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