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Global Guarana Market – Overview

Guarana is a dried paste derived from crushed seeds of P. sorbilis or P. cupana which is a woody perennial shrub native to Brazil and other Amazon regions. This product finds application as ingredients in food & beverages, cosmetics and pharmaceutical manufacturing. This product offers several health benefits such as stimulant, weight loss promotion, relieve chronic diarrhea & treat constipation and anti-cancer properties.

Global Guarana Market – Notable Developments

The competitive landscape of the global guarana market is quite fragmented one. This nature of the vendor landscape is due to the growing presence of several notable players operating in the global market space. The key companies in the global market are investing in improving their production capacities and upgrading their technological prowess in order to stay ahead of the competition in the global market. Moreover, these companies are expected to adopt aggressive growth strategies such as mergers, acquisitions, and joint ventures in order to stay ahead of their rivals in the global market.

Some of the key developments in the global guarana market are

  • In June 2017, GOYA announced the launch of its newest soft drink product called GOYA Guarana flavor. This was a stimulating drink soda that is rich in caffeine. It has been released in Spanish market, thereby driving the industry demand.

Some of the key players in the global guarana market are Ambev, AR De Sousa Ribeiro, Duas Rodas Industrial, Herboflora, Givaudan, HERBO NUTRA and Plantnat.

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Global Guarana Market – Drivers and Restraints

One of the key driving factor for the growth of the global guarana market has been the increasing demand for these products because of its use as a caffeine alternative over traditional coffee beans. The product typically has a natural caffeine content of nearly 6% and is known to be nearly four to six times more powerful than the regular coffee beans. It also provides better anti-oxidant properties because of the presence of elements such as tannins, theobromine, saponins, catechins, and others. Such obvious benefits are also helping to drive the growth of the global guarana market in the coming years of the forecast period.

However, there are certain factors that might impede the growth of the global market in the coming years of the forecast period. These factors might slowdown the market growth and stop it from reaching its full potential. One of the key restraining factors for the market growth has been the occurrence of some side effects on human body such as irritation, stomach ache, insomnia, vomiting, and nausea among others. Such side effects may lead to slow down the demand for these products in the near future.

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Global Guarana Market – Geographical Outlook

There are five main regions of the global guarana market. These regional segments are North America, Latin America, Europe, Middle East and Africa, and Asia Pacific. Of these, currently, the global market is being dominated by the regional segment of Europe. The region is projected to showcase a health rate of growth in the coming years of the forecast period. The growth of the regional segment is expected to be mainly driven by the flourishing pharmaceutical industries’ revenue and strong domestic demand. Furthermore, increasing onus on the research and development activities and subsequent investment for the same is also expected to help in the growth of the Europe market. Another important driving factor for the growth of the Europe market has been the aggressive support provided by several governments and different initiatives implements by the European Union commissions for boosting the pharmaceutical industries. Initiatives including PRIME (Priority Medicines) by EU commission in which government and medicine producers work together to manufacture medicines for unmet medical conditions. Thus, these factors should accelerate regional market from pharmaceutical application.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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